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Apple plans to concentrate on streamlining and expanding its software and cloud-based services such as Apple Music, iCloud and News Plus, as well as increasing the production of Macbooks, iPhones, and iPads.
Apple still relies on AWS, or Amazon Web Services, to ensure that cloud computing and cloud integration services are available across all its active devices. It has been reported that Apple pays $30 million monthly to Amazon's cloud division. This is significant, considering Apple is one of Amazon's largest customers. However, Apple has not disclosed that AWS is being used for any of its services other than its iCloud. Some of its cloud services also run on Google Cloud.
AWS was launched by Amazon and revolutionized how data centers are managed and applications hosted. AWS is the most popular cloud hosting provider because of its first-mover advantage. Following this, Microsoft Azure was followed by Google Cloud. Both offer amazing cloud computing to their clients.
Apple understands the importance of having a high-quality cloud infrastructure to provide seamless customer experiences for all its products. Apple has its cloud computing team, known as Apple Cloud Infrastructure, or ACI. This team creates and maintains a system that fuels Apple's services, such as Siri and Maps.
Apple may be working to improve and enhance its Cloud Computing Infrastructure to support its apps like iCloud and App Store, iTunes, Apple Music and Apple Music. It may open its cloud computing infrastructure to other companies once it has reached a high level of sophistication. This is similar to what Amazon did when it built its AWS foundation internally. One can always compare the journeys of both tech giants into cloud computing, even though they were at different points in time. This is something that an iOS app development company should be aware of.
Apple also moved some of its cloud services to another location.
Many tech experts predicted that Amazon's AWS would compare Google Cloud to Google Cloud and choose the best service provider. Recent activities show that Apple is ready to jump on the cloud computing bandwagon to end all its problems forever.
Project Pie
Apple has focused on providing the best user experience since its inception. In recent years, Apple has been subject to negative criticisms from millions of users around the globe.
Constant criticisms for leaked photos and slow performance, comparisons with other apps, outages in the App Store, and many other things affect Apple's overall image. This is a departure from the Apple brand, which has always been focused on the user experience. It makes sense that Apple may need its cloud infrastructure more than any other to preserve its brand image.
According to some reports, Apple could secretly work on its cloud service solution, Pie. Apple tried to combine Siri, Maps and iCloud in 2016, but it was clear they were taking different restructuring steps for better cloud service provision. Apple also announced its plans to invest in the entire space of data center construction in 2018. Apple then joined the renowned Cloud Native Computing Foundation, which hosts Kubernetes and containers.
Apple began hiring quickly in the cloud infrastructure space at the beginning of 2020 and has continued to do so since then, based on their job postings. They are carrying on the legacy of Steve Jobs by using the old philosophy of hiring top talent to create new revolutionary solutions.
Apple is known for its long tradition of recruiting engineering talent to supplement its efforts in other areas. It seems that Apple is doing this in all areas of cloud computing. This will provide new opportunities for iPhone app development services.
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Conclusion
It has been obvious that Apple has not disrupted the lucrative cloud computing market for quite some time. These developments can be connected to suggest that Apple may even be poised to revolutionize cloud computing.
