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Landing pages are a staple of any marketing strategy and offer many benefits. Landing pages can be used to promote lead magnets or products. A high-quality landing page will help you grow your email list and offer better deals. When helping with transformations, it is crucial to have great landing pages. Many online platforms can assist with UX/UI design services. These layouts are very appealing, even if you don't know how to code. These layouts can be easily customized.
First, why do you need a landing page?
Create a Benefit-Focused Headline
For every ten visitors, at least seven will depart your landing page. Within seconds of their arrival, visitors should be able to comprehend and know what it is. The bounce rate will be reduced as a result. Visitors should read your headline right away. It must succinctly and clearly convey the benefits of your landing pages and offer.
Select An Image To Illustrate The Offer
You must have a visual representation of your target market. Your visual message ought to arouse feelings. The feelings your visitor might have after accepting your offer should be portrayed. Split-testing your alternatives is essential since, as you'll see below, certain photos perform better than others.
Write A Compelling Copy
You don't need to spend too much time creating the perfect headline or finding the right image. Your call-to-action will still be effective if you can't find the words that will sell. Your copy should be concise and clear and direct your visitor to take the action you intend. To make your visitor feel involved, the compelling copy should also speak directly to them using the words "you" or "your." Below are some copy tips.
Include The Lead Form At The Top Of The Page
Your lead form has to be accessible if your prospect wants to convert right away. They shouldn't be perusing your landing page in search of your offer. Visitors do not need to scroll down to see the Form because it is available at the top of the page. Either a form or the Form's anchor might be represented by this. You can make your form scroll as the user moves down the page.
Include A Strong Call To Action
The call-to-action (CTA) on your landing page is, without a doubt, the most crucial component. That is just one of several factors that promote conversion. Use a contrasting color for your website's CTA button and other parts to make it stand out. Make it very clear what you want visitors to accomplish. This implies that they should convey it using an action verb. More CTA best practices are provided below.
Offer A Related Offer
Your landing page is a stop on the path taken by your lead to your ultimate offer, which may be your goods or services. What you give your lead in exchange for their personal information is your offer. It must be convincing enough to persuade your visitor to provide their contact details. But it should also be connected to your company. Consider that you market horseshoes.
Because you'll ultimately ask the lead to buy your horseshoes, you may give "10 Easy Ways to Size Horse's Hooves." If organic farming takes them differently, they won't be tempted to undertake it. We'll talk about some more persuading offerings below.
Ask For Only What You Require
Even if you want to learn as much as you can about your lead, it's crucial to consider their level of familiarity with you and where they are in the buying process. Ask for as little information as possible on your lead form to lower the entry barrier. You must know a lead's name and email address to nurture them.
All Navigation Removed
Your landing page's objective is to turn visitors into leads. Any additional links, especially those from the internal pages of your website development, will divert you from your objective. Remove all other links from your page to emphasize your call to action.
Your Page Should Be Responsive
Like every other page on your website, your landing pages should be responsive. A mobile device is the last thing you want to happen to your shape. Give your visitors every opportunity to convert, regardless of their device.
You can utilize design tools to help you with this process.
Optimize for Search
While you will be using email blasts and social media postings to direct visitors to your landing pages, your page should also include target keywords that may be utilized in your paid and organic search efforts. Someone looking for your keyword should be able to find your landing page. Similar to what was said previously, if you are utilizing paid advertisements to target a keyword, these terms must be on your landing page.
Make Sure To Include A Thank-You Page
Create a thank you page once a lead fills out your Form. The thank-you note might be included on the same page or omitted entirely. Unfortunately, there are a lot of factors that make this a poor decision.
Three important functions serve a thank you page:
- It delivers the offer you promised, usually as an instant download.
- This gives you the opportunity to engage your new lead with additional relevant content
- It is a way to show appreciation and gratitude for their interest. This will help you to promote them to potential customers.
How to Design Your Landing Pages
Design is frequently described as being creative, colorful, and having lovely images. A landing page's design can also be referred to as design. It ought to be efficient, effective, and oriented. You must utilize both your left and right brains to develop a landing page that is both efficient and useful. Without a doubt, you must employ eye-catching colors and compelling pictures to convert visitors. We'll go over how to put it all together below.
Landing Page Structure
There isn't much need for creativity. The majority of landing pages follow this format since it is effective. While photos and branding components can provide a creative touch, staying with the standard landing page layout is recommended.
A successful landing page has five key components. Check out the landing page sample below to see how they really function in action.
- Headline grabs attention
- Use a relevant image to show your concern for your audience.
- Lead Form, which sits above the fold to capture visitors' details
- CTA is action-oriented, compelling
- The description that informs and encourages your visitor to fill out your Form
Does your landing page have room for anything else? Absolutely. Consider including social sharing buttons so users may share the news about your offer. The bare minimum is exactly that. Knowing your audience and their background can help you decide what information to provide. A decent rule of thumb is to include as much information as possible to aid conversion.
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The layout of Landing Pages
You might be surprised to learn that most readers don't read all of your meticulously written material. Instead, they scan the text and highlight the most important information. You are responsible for making sure that these tidbits are noticeable so that the visitor doesn't miss any crucial details.
This means that there are a few things you should know.
- So your visitor doesn't have to scroll, keep the most important information at the top
- Do a flash test on the page. This means that a visitor should be capable of capturing the main message in less than five seconds.
- Use white space to keep your visitor interested and focused and help them understand your message.
- Use bullets and short paragraphs in your copy to make it easy to understand.
- Work the copy into a Pattern. This is the way that most people browse a webpage online. To get people to convert, use the flow of the visual design.
Landing Page Colors
The landing page's graphic design needs to correspond to your website's style. Building a long-lasting relationship with visitors to your landing pages is your aim. This implies that they should be familiar with your distinctive style and trademark colors. They'll be more inclined to trust you and identify your brand.
Alternative colors should be utilized in places on your website that receive much attention, like your CTA button. Here, contrast is the key. If most of your brand's colors are green, you should pick a hue that can catch customers' attention, like purple. Do you want to know what colors are most effective? To assist you in deciding which colors work best, we conducted some research.
Images of landing pages
They view your landing page image right away. It establishes the mood of the entire encounter since consumers digest pictures considerably more quickly than words. How do you pick among the countless stock photo options or the excessively large business photo shoot eating up space on your computer?
Let's narrow the options by posing a few crucial questions:
Who is my target audience?
How do you portray yourself? What is their age? How do they dress? What are they concerned with? By answering these questions, you may choose the picture you want to use for your landing page. Your audience must find it appealing in some manner.
Where do I want them to look on my landing page?
Although it may sound strange, this query is predicated on humans following directional cues. For instance, if someone is pointing or staring at something, they will respond to those indications. If you want visitors to fill out the Form, think about including a picture that does so.
This image will reinforce my message
Every component of your landing page has a specific function. They will initially notice your image. It needs to be concise and straightforward. Your image should be beneficial. These are additional crucial factors to consider while creating fantastic landing page photos.
Call-to-Action (CTA)
Although we've already discussed the CTA briefly, it is still an important component of landing pages. There are some tricks that will make your CTA so appealing that people click. These tips will help you to clarify that your CTA contains both the button and the copy to draw attention to it.
- Your CTA should be in a striking color that stands out.
- Your CTA content should emphasize the benefits to the reader.
- Do not use more than five words; keep it brief.
- Tell your visitor what to do by using action verbs. Download, get, and click.
- Your button has to be noticeable from the other elements on the page.
- Keep the space surrounding your CTA free of obstructions.
- The CTA should be placed exactly where your readers would notice it, such as below or to the right of the content, and should follow the flow of the page.
- You can test only your copy or the button shape and shape (we'll teach you how to accomplish this later).
Mobile Landing Page
More than half of all website traffic comes from mobile devices. Users of your site must have the same customer experience regardless of the device they use. A responsive landing page will give them the best chance to view and convert.
Read More: Build a Stronger and Impressive Web Design Process
Copywriting tips for landing Pages
After a design platform comes great copy, you want your copy to be engaging, informative, likable and trustworthy. What's the trick? Keep reading, and we will discuss it in a wide range.
Make Sure To Cover The Most Important Points
You must cover a few crucial elements, regardless of how you place your material. These key components are the pain point of your persona, the remedy for that suffering, how it functions (features), how it will make things better for them, and evidence that it works (social proof).
How you assist your prospect should be the main topic of your letter. Not the underlying statement about how awesome you are. These points go into further detail.
The Pain Point
The problem you are trying to address with your offer should be resolved. Mentioning the issue that your customer is having might help them feel heard and understood. Trust may be developed effectively by demonstrating empathy. They are more likely to trust your solution if they believe you know about their issues.
The Solution
You give your solution in exchange for their information. Explain the simple solution to their issue and how you can assist.
Features
Knowing your solution and how to convert leads might not be enough. You must be specific about what it contains. If it's an ebook, what subjects will you cover? How does the webinar function? What subjects will you teach? If it's a service, what can people anticipate? Your prospective lead must be equipped with all the knowledge required to make a choice.
Benefits
Because real users care about what it means for them, your copy should include benefits. While features describe the benefits of your offer, benefits explain how they will benefit from it. Using your solution gives visitors a clear picture of potential improvements to their lives.
Social proof
Studies have shown that using social evidence to influence individuals to do the desired action works well. People can be persuaded via social proof. This might take the shape of endorsements from previous customers, the logos of businesses you have collaborated with, or digital product evaluations.
Consumers want evidence that others have utilized and benefited from your product. A wonderful technique to authenticate your offer subtly is through social evidence. To write comprehensive text that responds to all your visitors' inquiries, these topics might be briefly discussed. It leads me to my next point.
Respond Immediately To Objections
The idea is to create text that is convincing and converts readers. It's crucial to overcome objections before they ever surface. This requires talent or some assistance from a buddy. When you have built the groundwork and covered all the essential issues, you may put yourself in your prospect's position to identify where they could dispute or object.
If you claim, "We've helped Fortune 500 firms obtain clients," without providing any social evidence, your reader may question or mock you. You may carry out this technique for each part of your landing page. Instead, enlist the assistance of a buddy as you answer each objection. Use the comments you get from people who visit your landing page to help you enhance your text.
You may ask the first converted leads for constructive critique to ensure your landing page satisfies all requirements. Your conversion rates will be most affected by these tests. Changes to a headline or CTA color should be made initially, followed by more difficult tasks like writing page text.
Top UX Tips to Create a High-Converting Page
Plan your Layout
Simplicity is about the unquestionable and significant. When designing your website layout, remember that your clients will be able to make the right choice on this page. It is important to have a well-designed form. But why not consider moderation? Moderation is when only the most important information is used. People will need assistance to view the details of your website pages that contain many images.
Select The Right Color
We just took you through the amazing landing page design of Airbnb. How we see the world can be affected by how we use colors. Although color has been a part of our plans for quite some time, it can sometimes be overlooked when we focus on other factors. Make sure your landing pages are appealing before you reach that point. Experts agree that color and visual appeal are two of the most important things your customers will consider when landing on your landing pages to make major decisions.
Your Landing Pages Are Ruled By Content
This is the heart of any site page, including the landing page. Ensure you are comfortable with the audience when hiring a content writer to create your landing pages. Your event or product must be understood by content writers. It is important that they understand your product and can connect with your audience. Your business will not lose potential customers if the client does the right thing. Landing pages don't need to disclose too much information about their products.
Headlines Are A Great Way To Grab Attention
Headlines are the most important piece of content structure on any website page. A headline can sometimes accomplish more than a page of content. The headline is the place where intrigue, consideration, and understanding start. It should generate interest as soon as we declare an interest. It draws attention and helps explain what lies ahead. The headline should grab attention and be able to describe the product or service to clients.
Incorporate Videos
Videos are an effective strategy for increasing conversion rates on landing pages. We all know how a video can impact people. It doesn't really matter what kind of video you use. But it's important to know how you do it. Many options are available, including embedded videos that can play along with autoplay, explainer or educational videos, video inside modular popups, and CTAs after it plays. There are many other options available depending on the business theme.
Follow the Visual Hierarchy
It is important to arrange the components in a way that clients will use to navigate the page. It is important to keep the client in mind when designing landing pages. Clients' website page visits are primarily about finding content. Therefore, it is important to think about where and how you will write the content.
Formulations
The Form on your landing page should capture all information about your client, including contact details. Experts recommend that landing pages have a well-designed form to capture client information. It should be easy to submit feedback and label states. Clients should be able to understand what you are asking them to do when they fill out feedback forms or submit feedback forms. This is one of the easiest tasks, but many people need to do it.
White Space
We've just talked about how White Spaces are crucial for forms. Putting all the form fields in one place is not a good idea. This applies to the areas surrounding margins, lines, and paddings. White space is often considered harmful or a waste of space. It would be helpful if empty spaces were not considered open. It can be used to prevent interruptions.
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Conclusion
Providing multiple ways for people to contact you is a good idea. This includes your contact number and physical address. There are landing pages with chat boxes. These pop-ups are great for passionate security as the client can talk and interact with a person rather than a bot. If you want to hire a website designer, we are ready to help you.
