Contact us anytime to know more - Abhishek P., Founder & CFO CISIN
By 2023 consumers will have downloaded over 250 billion apps onto their devices - showing no shortage of interest among consumers for new and exciting apps! To be successful in MAD development, one must put forth effort while understanding market trends.Our workshop explores all phases of an app's lifecycle, from research to successful launch.
Businesses have long made their presence felt in the mobile app industry. Businesses regularly appear to see if their offerings fit and take advantage of all these stores provide.Failure is, unfortunately, an all too familiar occurrence when entering the mobile app market.
App entrepreneurs often face the disappointment of an app that only delivers short-term success after investing money and effort in its development.Finding peace amid app launches can be the greatest challenge for any app-based startup while identifying pitfalls to watch out for.
At first, they may feel thrilled by hundreds of downloads of relevant marketing content as proof that all elements necessary for app success have been used, yet in no time, they become dismayed by this being all they achieved. But then reality set in, and this was all they managed to produce.Startup development takes time. Knowing the challenges startups face will provide an advantage when devising post-launch strategies.
The Mobile Application Front End
The mobile application interactive and visual part that the user experiences directly. Typically this part resides either on their device directly, such as on its home page, or can be pinned directly to an application catalog. Apps may be directly downloaded onto a device or downloaded through platform stores like Apple App Store and Android Marketplace or via browser access via their respective mobile phones.
What Does A Front-End Development Workflow Look Like?
Mobile app developers are experts at developing applications on various mobile platforms. They can utilize various technologies and languages when building them.
The front end of a mobile app may be designed and built with relevant content by various members of your team, depending on its size, from one developer taking care of everything themselves up to hundreds or even thousands of individuals with various skills working together on developing it.
Graphic designers or creatives who create the visual elements for applications may include icons, colors, themes, backgrounds and user interface designers who ensure smooth interactions among components interacting with one another and with users. When it comes to gaming titles such as race cars racing on tracks or tracks being designed with cars racing against other cars in races - engineers and motion graphics designers who create engine controls are needed to give these games their unique feel, and physics engine controls are used as part of this team effort.
How Do Mobile Apps Integrate With The Backend?
No matter your team's size, creating an app's logic is privacy preferences an integral component of its development. This part handles calling back-end services, retrieving data, and updating this information with any new knowledge that arises within it.
These back-end services can be accessed using application programming interfaces (APIs). Popular APIs include REST or GraphQL APIs; some may even support platform calls directly for accessing APIs directly by apps; however, for more specialized services requiring integration using software developer kits (SDK), integration via development environments must occur first to unlock their APIs.
How Do I Interact With The Backend Data?
An example of such a service would be a database used as the back end for an app. For mobile developers to gain direct access, they would require knowing where it resides on the network, what protocol it uses for authentication/authorization and extracting required data directly.
Developers can also utilize specialized interfaces to interact core technologies with databases. All they may require to access information or update it is to know what parameters to pass in method calls for retrieving or updating records. Mobile developers may create these APIs or utilize those their owner/operator provided.
REST APIs allow developers to interact directly with cloud-based data sources, like databases. Furthermore, GraphQL-based APIs interact with backend mobile app data sources via query support via a single API and an extensible data model that simplifies interaction.
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The Mobile Application Back End
No matter what platform or development method is used for the front-end, reliable back-end services are required to deliver high-quality applications that delight users and keep them with development teams.
The developers must make several architectural decisions due to the importance of backend services in the success of a mobile application. They must decide which services they should build and which third-party services they should leverage. Then, they must decide whether to run and maintain their services or use 3rd-party services.
To improve productivity and efficiency for developers, it is becoming increasingly obvious that mobile app programmers must only create their services when they are very specific to the application domain and contain unique intellectual property. Even if they create their services, they should use cloud-based services for building and maintaining the backend infrastructure.
Key Mobile Application Services
Mobile application developers have access to hundreds of cloud-based and third-party services. These can be used to accelerate the development and deployment of their apps.
Mobile developers should instead look for an environment that allows them to easily integrate, consume, and use the most common capabilities in their applications while still maintaining the freedom to utilize the many services available.
Essential
- User Registration/Signing In and Management
- Social login (Facebook, Twitter, etc.).
- Analytics and User Engagement
- Push Notifications
- Real Device Testing
Data Services
- Cloud Storage
- Real-time Data and Offline Data
- Cloud Functions/Application Logic
Machine Learning
- Conversational Bots
- Image and Video Recognition
- Speech Recognition
Also Read: 7 Tips For Effective Mobile App Development
Challenges That Can Help You Develop Post-Launch Strategies For Your App
1. Setting Yourself Up in a Crowded Market
There's only a slim chance your app idea will ever be the first seen by everyone or even mobile app markets worldwide. Chances are, if your startup business offers something innovative or novel, its popularity will likely quickly spread beyond your initial audience.
Startups with limited resources - in terms of manpower and funds - require apps to help them stand out in a crowded marketplace and avoid getting lost in the crowd. Unfortunately, it can still happen even when adhering to an unwritten manifesto for app creation that says development should only come after understanding users' needs and buyer personas in user guides.
2. How To Get A Team Together
Sometimes when developing and launching your mobile application, the team that helped to create it leaves behind. Once this project has concluded, a new team must be formed in its place.
Theoretically, this process seems straightforward - all it requires is hiring the "right" individuals with experience to move your mobile app forward. But when put into practice, finding such individuals often leaves you with nothing - so this would not make an effective post-launch strategy!
Startup success hinges upon finding a team aligned with your vision and mobile app ideas.
3. Scalability
App entrepreneurs often misunderstand scalability and growth. Many conflate scalability with growth, believing that scale is associated with expanding their business or witnessing revenue inflows reach unprecedented heights.
Realistically, the difference between growth and scalability can be subtle but noticeable. While growth and expenses are inevitable, scalability efforts are focused on expanding technical levels while keeping expenses constant.
Scalability issues like timing and scope must also be considered; otherwise, you risk scaling your business at the wrong time and fail miserably.
4. Marketers
It isn't as easy as you think to find a solution to how to market an app for a new startup. You have to choose between many things in an android application- the best platform or the most cost-effective platform, less expense or a wider reach. The list of choices and confusion goes on.
It is the answer to how to successfully market an app that has led to the demise of many brilliant app ideas, including yours. The more platforms created to promote your brand, the higher your chances of being sidelined.
Spending money on your company to establish a market presence and not seeing any results cannot be very comforting. This is the fear that keeps entrepreneurs awake at night.
5. Funding
No matter what funding scheme you have set in place for your mobile app, it will likely run out quickly once costs start mounting. Even using just effective app marketing strategies will drain half your funds quickly.
Therefore, it is crucial that businesses quickly find investors, particularly within the mobile space, where a growing trend of funding the most sought-after and used applications has developed. Have you tried to attract investors before? If so, you will know how difficult the task of doing so can be. Acquiring investors requires time and dedication if it is to be achieved successfully.
Investors tend to be wary of investing in app ideas from user experience well-known names; as a result, it can be challenging to get funded.
6. Market Changes Are Frequent
The tech industry is ever-evolving; that much is certain. Every time you think you have something unique to offer, within days, the industry has already moved on to something else. Have you ever considered why an AR game like Pokemon Go used to be widely played but now barely gets mentioned at all?
We don't appreciate how quickly the tech market changes in mobile application developers. To assume you can offer something valuable today and expect that it will always be in demand is considered foolish.
Due to this factor, it takes longer for apps to hit the market. Only a few are operating on similar models that can guarantee survival in the market.
7. Constant Update
We understand that simply releasing an app is never enough. Changes or additions will always be needed after its debut because app development is an ongoing process with endless work remaining after launch.
Without an agency partner who will help update and maintain your app, it could result in losing all your users due to neglecting maintenance considerations.
Maintenance can be challenging for mobile apps, and without expert assistance, you may neglect this task more frequently than desired. Without them, you would likely never know exactly what's wrong and be left without developer guides options to address problems that arise.
8. Distributed Focus
The time is too short to stick to a single idea.It may seem like a good idea but it can be detrimental. You will often find yourself in chaos if you start to look at features or technologies that don't fit your application. You are left with several projects that have not moved forward.
Here are the challenges of mobile app startups that will surely lead to the demise of your business.
How to Make a Successful App for Mobile
1. Market Research
It would be best to spend time on pre-development activities and pre-launch before building your mobile application. You'll find that the more time you spend researching and troubleshooting your app, the easier the journey will be.
Start by getting to know the environment you are working in and what can be done to make your app fit. Despite increasing demand for each niche, there are still many competitors vying android development for their attention. It's important to understand your market, how competitors are positioning themselves, and what pain points can be addressed.
It would help if you asked yourself questions to avoid making the same mistakes that are made when preparing for a launch. A thorough research can be the difference between an app launch that is successful and one that fails in its first week.
2. Learn about your buyers
You must know your audience and their expectations as you would for the market.
You can't just say you are creating an app targeting young people or business teams. You need to know how to integrate into their daily lives to get their attention.
Are there problems you can solve or situations that recur? Fill a niche or improve an existing solution. You should be able to identify the market for your app. In addition to individual profiles, this part of the real device preparation involves discovering communities. You'll find it easier to promote your app if you know where it will be launched.
3. Choose a Pricing Model
Your product can be launched as a free or paid app. You can monetize your free app using in-app purchases or premium subscriptions.
Consider whether you're targeting a large audience or a small niche when deciding on the pricing model for your app. Calculate your costs for mobile app development and other marketing activities. Then, decide how to make the app profitable and cover these costs.
Research other companies within your niche, and choose your pricing model based on that. If your competitors offer free apps, implementing a paid model may not be easy.
4. Initial Design and Development
Start building your product after you have validated the idea and value of your product. It will take an average of three months to build an app. You don't need to have the product ready right away. The platform and technology stack are important factors to consider. You can choose whether your app will be native or cross-platform, an iOS or Android application, or both.
It would help if you first created a road map and a wireframe of your app. Start building your app by hiring a team of quality mobile app developers.
5. Prepare Your Presence
Set up a landing page and register a domain name for your app. This will be helpful later on during the launch as the audience will find it easier to locate you. The landing page allows for sharing news and getting subscribers and leads.
Use digital channels to reach the personas you have created. Create business pages, launch advertising campaigns, make effective pop-up ads and collect your audience to your profile. This will ensure that you have an interested group when it's time to announce your launch. Use tools like a Facebook comment moderator to manage your comments better if you are using Facebook.
6. Define clear goals and KPIs
You will be able to see your app's strengths when you collect information about your buyer personas and the market. It would help if you then decided what success means to you. Are you interested in a large number of users or a specific group? Will you include in-app purchases?
Judging if your launch succeeded is easier when you have specific metrics in place. You can conduct more effective usability tests and eliminate all the bumps before your app reaches its end users. In-app chat can enhance the app's overall experience and improve the user's experience.
7. Testing prototypes
Start testing your prototypes as soon as you can. A QA engineer can be hired to test your app throughout the development process. When your prototype is complete, you can give it to the test audience for valuable feedback. Test users can help you find bugs, saving you from having to fix them after the app is created.
You can check the app during the various testing phases to ensure it works as it should. You can, for example, check how long it takes users to reach the conversion point, whether your UX is what you desire, and whether they have any issues navigating or interacting with the application.
It would help if you always strived for quality rather than quantity. You'll gain more insight into the target group the closer you are to them. This will allow you to refine everything as much as you can before launch.
8. Make Specific Plans
It's now time to decide on a launch date. Setting a launch date is important because it puts you under pressure to get your app out there and ready for public use. This also helps create anticipation among your audience. This is a great time to create an overall marketing strategy, including the timing of your messages, the channels you will use and the main message you want to convey.
9. Beta Release
Creating a controlled trial for a small group of testers would be best. This will allow you to fix any final glitches and make the app available to the general public.You can use this information to get closer to your launch.
10. Select Your Launch Platform
It would help if you chose the stores that will sell your app based on your technology and development decisions. Launch the app after you've completed the approval process.You must adhere to the rules and regulations of each mobile app store when you publish your application. Please read and understand all details, and make sure your app meets their requirements.
It is important to create a description and other materials, such as high-quality videos and screenshots, to promote it. Your app will be available in a matter of days if you follow the instructions provided by each store.
11. Launch Time
With all your preparation, it should also be the easiest.Please make the most of the material you have created and push it through all channels. You can use influencers, PR articles or both. The key is making the download call-to-action appealing and enticing.
It would be best to allocate a portion of your budget to paid ads. They're the most effective way to reach a specific audience. Of course, Google and social media ads are great ways to attract new users. But it would be best to advertise in stores to ensure your app is visible.
12. App Store Visibility: Improve your App's visibility
Use a unique name to describe your mobile app. A subtitle can be used to highlight the features and benefits that your audience will appreciate. Select keywords that you believe your audience will use in the search bar.
Reviews and ratings also influence how your app appears in search results. Once you are satisfied with your app's performance, ask users to rate and review it.
13. Create a Promo Video for Your App
To increase conversions, create a video highlighting your app's features and share it on social networks, the app store, and landing pages. A promo video can also increase the time spent on a page by up to 88%.
14. Listening after the launch
Even though you have done the majority of the work, there are a few things you can still do to ensure the success of your application. Other types of feedback are essential to the lifecycle of your app.
Read and respond to comments and suggestions from users. Keep track of all your engagements across channels to stay updated with trends.
Consider using an instant message API to integrate chat functionality within your app. This will allow you to collect feedback and respond more to user needs.
15. React to Feedback
You can only benefit from the feedback you receive from your audience if you act upon it. You should continue to test new performance updates and fix bugs that you may encounter along the way. If they are relevant, you can even implement new functionality that your users suggest.
Continuous updates will not only keep your app current for longer. Still, they will also generate positive word of mouth for future efforts. They will also nurture your relationship with your community.
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Conclusion
Though you might think starting a business is daunting, even great ideas can become a reality if you dedicate enough time and energy to each step. Start by studying your market and identifying potential target customers; then begin building the groundwork for your venture and planning its launch.
Next,Mobile App Startup test and conduct user research, using what you've learned to form more detailed plans using what information has been gleaned. Monitor updates and feedback from beta testing sessions before final preparations - such as creating a communication plan with all channels covered for launch - commence. Keep listening to users, testing for bugs as necessary, updating it for current usage patterns and expanding your audience in preparation for further app releases.
