17 Sept 2020, Hangzhou (China) - At Apsara Conference 2020 Alibaba Cloud, the digital tech and intelligence backbone for Alibaba Group, presented a range of AI-powered solutions that are designed to digitally transform the way sports entertainment is organized, broadcast, and consumed. These solutions will bring the spectators closer to events for more personal and interactive engagement. They also help broadcasters and organizers operate more effectively, efficiently, and more securely.
Alibaba Cloud's Event Simulation Services will be a huge benefit to event organizers. ESS runs on the cloud and is powered by elastic compute. It can be used to help organizers plan indoor venues virtually, optimizing the location of equipment and facilities without the need to move or commission any physical items. ESS can create a digital twin to eliminate the risk, time, and expense of running-throughs and physical tests. This allows for a thorough digital inspection of a venue that is accessible to all stakeholders. ESS allows broadcasters to test and simulate different camera positions before installing tracks. This gives audiences the best view possible when it comes to event broadcasting planning. ESS also provides organizers with valuable insights that can be used to improve future planning by providing a more detailed analysis after the event.
Crowd management and access control can be difficult to coordinate for large events. Even though the traditional paper-based accreditation system can be effective, it is difficult to keep venue coordinators from being too disengaged.
Alibaba Cloud developed a Digital Badge System that integrates access control and event information with digital accreditation. The digital badge system was designed to be easy to use and reduce the risk of counterfeiting access passes. The digital badge allows cards with important information, such as maps, event times, organizer contact details, to be issued in seconds. This eliminates the inventory issues often associated with paper-based systems. Cardholders can receive important notifications, such as expiration notices or other important notifications, in real-time. Event organizers also have the option of embedding health advisory information in the event COVID-19 is averted.
Journalists and broadcasters are crucial in sharing the excitement and joy of sports stories with fans all over the globe. Alibaba Cloud launched Press Conference on Cloud, which allows journalists to attend virtual media briefings via proven streaming technologies. This solution increases the reach and efficiency of journalists who don't need to physically attend press conferences. It also saves them time writing news stories and the hassle of traveling to various venues in huge sports parks. Press Conference on Cloud allows reporters to attend multiple briefings at once to maximize their productivity and efficiency.
Alibaba Cloud launched Fan Video Hub in order to bring sports fans closer to their favorite teams and athletes. AI-powered technology is capable of acting as an efficient aggregator. It can collect and filter real-time video uploaded by fans around the globe to various social media platforms. Then broadcast them onto the designated platforms or at the venues where they are being enjoyed. Special projects can be initiated by organizers of sporting events, which encourage fans to create motivational and personal videos that will be displayed in stadiums.
Selina Yuan (President of International Business, Alibaba Cloud Intelligence) stated that as a leading global cloud service provider, "We are thrilled to see our mature technology innovations be used to support some of the biggest international sporting events." With Alibaba Cloud's trusted infrastructure, services and tools, we can work with event managers and stadium owners to create more exciting and immersive experiences for their fans no matter where they are located. Our solutions allow event organizers to meet their post-pandemic obligations by reducing unnecessary travel and health. We want to increase the excitement of sporting achievements while enabling event organizers and broadcasters to work more safely and efficiently.
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Alibaba Cloud is dedicated to digitizing sports events by helping broadcasters transform the experience. Alibaba Cloud, in collaboration with Olympic Broadcasting Services OBS (Olympic Broadcasting Services), launched OBS cloud in September 2018. This cloud was created to revolutionize the way that the Olympic Games are presented to viewers. Alibaba Cloud is the official partner for cloud services of the International Olympic Committee.
