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Because entertainment and media workloads demand a considerable amount of computation and storage, Google's global infrastructure is an excellent fit for M&E. Rendering visuals, storing films, and developing smart solutions for the entertainment sector are all made possible by cloud computing.
According to Google, the use of the Google Cloud Platform in the media and entertainment industry aims to level the playing field for creative people who may not have much money to invest in their growth. No matter the area of the creative industries you are involved in, the Google Cloud Platform will provide you with the computing power and reach you require.
Google allows any company to access previously available resources only to large media and broadcasting companies. Google lets brands focus on their creative work, not infrastructure. Google has everything from content creation to graphics rendering to archive and storage.
How Can You Make The Most Of Google Cloud Media & Entertainment Services?
Success in the media and entertainment industries depends on bringing the appropriate material to the appropriate audience, wherever they may be. It would be best if you had a sizable infrastructure and a lot of computational power to ensure your content can reach users everywhere in the world at any time. Companies like Spotify have shifted their data workloads to the Google Cloud Platform.
GCP is powered by the same infrastructure as Google, the world's largest search engine. You can be sure that your project will have the necessary scale. Google Cloud allows entertainment and media companies to render large amounts of content, even during peak hours, launch applications, stream video to massive audiences, and much more. Google users will also be able to reach the biggest audience possible with Anvato's turnkey solution for OTT platforms video delivery and broadcasting.
Google Cloud for Media and Entertainment has many compelling features, including adapting solutions easily into hybrid and multiple-cloud environments. This ensures organizations are not locked into one solution.
Some Of The Features That Google Cloud Entertainment And Media Companies Can Enjoy Include The Following:
- Rendering: Use the same modeling tools as most artists to access Google's infrastructure. You can transform your business with the scale that you need.
- Live Streaming: Share your creativity with a wider audience using the Google Cloud Platform.
- Enjoy video-on-demand creation.
- Video Transcoding/Encoding: use unique hybrid tech on the cloud to combine the scale of Google Cloud technology with on-premise processing equipment.
- Cloud Editing: Enhance your videos using cloud-based solutions to syndicate clips and content.
- Social Media Syndication: Send content to premium destinations like Netflix, Hulu, and Comcast. You can also send it to social destinations like Twitter and Facebook.
- Dynamic Ad Insertion: Select high-value ads and insert them into your content for each user while eliminating buffering in live streams.
- CDN: Uses the globally distributed edge points of Google to accelerate content delivery in applications and websites that use the Google Compute Engine.
- Video Intelligence: Search your videos and extract metadata with a simple API.
Taking Advantage Of The Media Benefits Of Google Cloud
Media and entertainment organizations need to have a powerful data infrastructure in order to be able to engage their audiences and turn their content into profit. Google Cloud can help Media and Entertainment brands:
- Disaster Recovery And Media Archiving: High-definition videos and 4K are increasing the bandwidth and storage that media companies require. GCP offers scalability. Google Cloud Storage allows you to store media and information indefinitely.
- Create Personalized Content For Better Customer Service: Each viewer of your media creates data. With the help of Google Cloud Big Data Solutions, you can gather, examine, and turn this data into insights that can be used to give your clients more individualized services. BigQuery's serverless data warehouse can run quick queries over enormous volumes of data and can automatically expand for performance.
- More Effectively Distribute And Monetize Your Content: Media producers may more easily choose how, when, and where to share their tales with Google's AI and machine-learning network. Organizations can construct searchable databases and closed captions for their users with machine learning. Without needing to be an expert in artificial intelligence, anyone can benefit from smart technology thanks to Google Machine Learning. Businesses might employ models like video intelligence and natural language processing to learn more about their content. They can also develop their models by utilizing TensorFlow or the Cloud Machine Learning Engine.
Media and entertainment are becoming more personalized and innovative than ever. Brands can offer their audiences more personalized solutions based on data insights. They can also distribute, create, and store content more efficiently, saving time and money.
Coolhead Tech can help you create a better future for your business if you are a media or entertainment company. Contact us today, and we will show you the benefits of the Google Cloud Platform.
Google Cloud: 5 Reasons To Run Your Media Services
Utilizing content preparation, delivery, and scalable, dependable, and secure suggestions, Google Cloud assists media and entertainment organizations in creating and generating revenue from personalized and unique experiences for their audiences worldwide. The end-to-end media platform is built on Google Cloud's Media CDN. Businesses that wish to combine the greatest Google experiences across YouTube Ads and AI/ML can now have a global reach.
Media CDN and other Google solutions can provide the same results to your media workloads. Google Cloud is a great option for media platforms. Here are five reasons why you should consider it:
Native AI/ML-Powered Personalization
Media Recommendation is a real-time, personalized content recommendation service that leverages Google's AI/ML technology and scalable infrastructure. Your organization wants to increase ad inventory while increasing user retention. Media Recommendation, powered by Google's AI/ML and scalable infrastructure, is a real-time, personalized content recommendation service. It helps deliver omnichannel experiences like video streaming, news, and music.
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Optimized Stream Monetization
A measured and optimized ad experience is produced via the Video Stitcher API, which integrates video streaming with monetization. In high-quality video formats like TrueView Skippable Ads, customers can dynamically add appropriate ads from advertisers who utilize Google ads and millions of others, resulting in improved fill rates and increased revenue.
The seamless integration of the Video Stitcher API with the Media CDN enables additional ad-supported monetization options for your current content distribution. Using Google Ad Manager, publishers may control third-party advertising or monetization.
Security In Depth
For producers of premium material, the prospect of content piracy remains a significant challenge. It directly affects their financial situation. For further networking security to secure streams, Media CDN offers native security features that can be used with Cloud Armour connectors. To safeguard your material from unauthorized distribution and access, you can build defense-in-depth strategies using token-based authentication for clients and private origin authentication. Token revocation is made possible by Service Extensions to further prevent the defeat of other authentication techniques.
Customers of Google Cloud may defend themselves against some of the most significant DDoS attacks by using Cloud Armour. Media & entertainment solutions CDN directly connects with Cloud Armour to provide IP- and geo based security controls for its worldwide cache installations.
Digital Rights Management (DRM), enhanced encryption, can protect licensed and premium content from the processing and packaging stage through delivery.
Customizable Logic On The Edge
Some services are better off at the edge, just as some content is better when it's close to the user. Service Extensions, announced in preview last summer, is a serverless solution fully managed and based on WebAssembly. It allows customers and partners to customize Media CDN by adding new capabilities. Service Extensions unlock a range of use cases, such as revoking access to malicious users, normalizing the headers for caching optimization, rewriting the URLs, and custom logging.
Media CDN, for example, is now integrated with Nagra's forensic watermarking software, NexGard. This solution further protects the content by identifying content leaks and enabling anti piracy measures. This integration was built with Service Extensions.
Cloudinary also offers powerful video and image APIs that help companies unlock the full potential of visual media. Google has integrated Cloudinary with Service Extensions to give Media CDN users access to advanced media automations and image-optimizing capabilities.
Open Standards And API-First Configuration
Broadcasters require a media platform that can adapt quickly to changing business requirements and integrate seamlessly with existing workflows. Google's media platform, including Terraform and Command Line Interfaces, supports REST APIs. Google's commitment to the open-source community is also reflected in the media stack, which adopts standards for hybrid architectures and drives new standards.
The Web Application Video Ecosystem project (WAVE) of the Consumer Technology Association published the open specification known as Common-Media Client-Data, which is supported by Media CDN. CMCD allows Media CDN to automatically and natively generate metrics based on CMCD requirements. You are given a comprehensive picture of the delivery process due to this unification of client- and server-side behavior. A uniform way to correlate and analyze metrics across supported CDNs is made possible by the open standard known as CMCD. It's as simple as turning on a supported player, such as Shaka Player or HLS.js. To create an open observability standard and improve your knowledge of client-side viewing and server-side performance, Google actively participates in the CTA WAVE Project.
Google's commitment towards open source can be seen in the Service Extensions mentioned above, which use wasm, a standard and available binary instructions format. Service Extensions also leverage Proxy-Wasm, a Google open-source project that defines APIs to allow you to customize the behavior of proxy servers.
Google Workspace For Media And Entertainment
By combining new technology, media, and entertainment, corporations produce material and information that millions of people can access. The world can hear about people's hopes and dreams.
Media and entertainment solution companies need cutting-edge solutions to boost collaboration and efficiency. The tools must be available all the time. Production businesses may distribute news stories swiftly thanks to Google's 99.9% service level agreement and top-notch collaboration and sharing capabilities.
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Solution Architects Must Choose the Right Approach for Their Cloud Integration Projects
Work From Anywhere Using Any Device
You may access your emails and files from smartphones and tablets with Google Workspace. Google Hangout makes it simple to hire, interview, and train candidates. Whether in the office or on the road, your executives can manage a portfolio of more than 20 products.
Media And Entertainment Use Google Drive Or Google Vault To Securely Store File Data
Drive and Vault, two of the most secure tools for file storage in Google Workspace, are Drive and Vault. File storage is essential for many tasks. Drive allows users to upload, share, and make edits with colleagues. The Vault protects files for future use. Administrators can control access, which gives organizations an additional level of security.
Accelerate Production Process
Create, edit, share, and manage your content with your team in real-time. This will allow you to launch it instantly.
Train Users From Anywhere And Anytime Using Any Device
Need to teach media workers in various settings, times, and products? In Drives or Team Drives, store films, campaigns and promotions, policies and safety procedures, and create a self-service training portal. The saved files can subsequently be integrated into a Sites Training website. With Hangouts Meet, you can teach a virtual class from any location, saving time and money on the trip. The training can be recorded so that it can be accessed later.
Media & Entertainment Companies Need Real-Time Collaborative Tools
Google Workspace for Work is the perfect solution for companies with employees worldwide. Google Hangouts allows remote employees to join meetings and share files via Google Drive.
Why 7 Entertainment, Media, And Gaming Companies Went Google
Google Cloud is the solution for seven media, entertainment, and gaming companies:
Sony Pictures Imageworks Creates Cinematic Magic With Modern Collaboration
SPI chose the Google Workspace suite of enterprise apps to help its employees collaborate more effectively. The Executive Director of Network Services for SPI, says they liked that the Google Workspace environment was operating system independent. Google's collaboration and productivity tools are available to anyone, regardless of whether they use Mac, Windows, or Linux. Google Workspace, which is browser-based and built in the cloud, offers maximum flexibility to users across desktops and mobiles.
FUN-GI
FUN-GI is a gaming studio that developed its flagship game, House Flip, using a platform off the shelf. They continued to use it during the soft launch of the game. The platform was not the best fit for FUN-GI's needs. CEO of FUN-GI, recalls that they did not have direct access to their database. The platform was an excellent front-end tool but just a layer on top of AWS. FUN-GI was also limited in the metrics and data they could access since it did not allow them to have source code. The platform did not support versioning at the time. This was a problem when FUN-GI had to deliver different versions of the server code to update the game.
FUN-GI needed a more adaptable and scalable platform as the worldwide debut of House Flip drew near. Fun-GI made the decision to switch to the Google Cloud Platform and use Google App Engine to host House Flip. The team was pleased with GCP's simple scaling and deployment.
Now that FUN-GI has access to the server code, the CEO of FUN-GI claims they can get "almost any information we want" and conduct specialized business intelligence analysis. Production has increased since developers are no longer responsible for maintaining the backend infrastructure. DevOps engineers are employed by many major businesses. For small firms without the funds to engage these kinds of engineers, GCP is a fantastic alternative.
FlowPlay Enhances Performance Using GCP
FlowPlay, which had been using servers in a Data Center for many years, was at a crossroads. The servers were owned by the company, but they were nearing their end of life. In a world increasingly dominated by cloud computing, buying new servers did not seem wise. Furthermore, continuing to use physical servers would slow down the company's plans for growth. Purchasing new servers, getting them running, and then provisioning cloud servers can take several weeks.
The company decided to migrate to cloud computing. After evaluating Microsoft Azure and AWS, FlowPlay's leadership selected GCP because of its flexibility and performance. GCP was also appealing to the company because it didn't require them to use a particular server configuration.
McClatchy Uses Google Workspace For Real-Time Reporting
McClatchy - a publisher of 30 daily newspapers - wanted to equip its editors and reporters with the tools they needed to collaborate in real-time and to inspire a culture change within their organization in line with its digital-first mission.
Google Workspace was chosen by the company to transform itself into a cohesive enterprise because of its flexibility, ease of use, high security, and real-time collaboration.
- McClatchy does not have to spend six figures on software and hardware upgrades, as it only pays what is used.
- Google Docs has helped McClatchy reporters reduce their writing time by 65 percent. The reporters also get faster feedback and editing.
- McClatchy benefits from real-time collaboration because it allows the news team to post breaking stories quickly. This is important for advertisers who rely on site traffic.
- Google Meet has reduced travel expenses and phone costs, leading to more effective collaboration.
- Google Workspace is familiar to new employees, so they are up and running much quicker than with the old productivity suite.
Moviebill Manages User Engagement Spikes In GCP
Moviebill is a startup that specializes in Augmented & virtual reality experiences. They chose GCP for its high reliability, pure performance, and ability to scale up and down instances quickly. Moviebill, a startup specializing in AR experiences, chose GCP because it's highly reliable, offers pure performance, and can quickly scale instances up and down.
TVG Network Can Avoid Downtime Using GCP
After experiencing downtime in 2016, TVG Network - a U.S.-based online horse racing wagering business and digital cable and satellite sports network - moved to GCP, using Google Kubernetes Engine, to automate container and orchestration management.
Digital First Media Remains Agile With Google Workspace
Digital First Media, a company that has grown by acquisition, has acquired multiple systems, including email platforms. Multiple communication tools made integrating new companies and employees into the DFM family difficult. The management of multiple platforms was a significant burden for IT.
Google Workspace was selected by the DFM IT team after evaluating three platforms. Google's collaboration and ease of use were essential factors in the decision. Google Docs will also benefit all employees in terms of collaboration. During employee feedback sessions, the company estimated that approximately 50% of their employees were already using Google to communicate with each other. A recent transition by the State of Colorado to Google Docs was an excellent reference for this decision.
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Conclusion
Understanding how your existing workflow will work with cloud platforms is essential. More and more studios are leveraging google cloud technology to complete previously thought impossible work. You should know the TCO(Total Cost of Ownership) for moving workloads into the cloud. Strategic decision-making requires a thorough understanding of the technical requirements and operational benefits. It is not good to be left behind as the competition innovates and improves margins by reducing CAPEX costs.
