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Many businesses aspire to increase organic website traffic by drawing more users searching for your product or service and turning those searches into sales leads. Doing this is a proven strategy for increasing revenues.
Small business owners want their website traffic to increase. In pursuit of this goal, they often search for tools or hacks promising "more traffic immediately," "increase traffic overnight," etc. However, this typically takes time to achieve.
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Content To Increase Traffic On Your Website
Spoiler Alert: Content is key in driving website traffic growth, so that this section could be skipped without consequence. I will keep an eye out and check in 10 seconds whether this strategy fails without good content being available to implement other strategies effectively.
Create A Blog For Your Business.
Your business must have a blog where you can regularly publish long, useful relevant content on your website. It is non-negotiable.
- Blogs regularly updated by companies get 97% higher links back to their website.
- Blogs get businesses 55% more visitors to their websites than those who don't.
- Blogs are more than 13 times as likely to produce positive returns for marketers.
More people will visit your website if it provides additional value, while it would be very challenging to implement other strategies discussed here without blogging first.
Highlights On Timeless Topics
News stories may increase traffic temporarily but are ineffective and should be created around topics that will remain interesting to your audience over time by gradually creating evergreen posts that attract traffic and link popularity.
Create Catchy Headlines.
According to studies, your headlines are an integral component of your content, driving up to 500% more visitors than otherwise would. Even great blog posts will only get read if they feature engaging titles; learn how to write compelling ones that encourage searchers to choose your seat from SERP results!
Allow Others To Blog For You.
Guest authors can add diversity and new readers to your site by linking and sharing on their networks, providing additional exposure. Be careful when sharing original, high-quality content; avoid spammy links by creating guidelines for guest posts that follow only high content production and management standards.
Create Amazing Visuals
Canva is an invaluable tool for visualizing data and producing charts, with other websites often linking back when they use your images or graphs. Also, Google now shows images as regular Search Results, which gives more chances to rank highly and increases the attractiveness/click-through rates of results displayed by searchers.
Video
Video content can engage and attract visitors more than text-based material. Use video to increase website traffic.
- Include videos in your blog to appear on video searches
- Add links to your site in the description of videos to improve their ranking on YouTube.
- Use call-to-action buttons to direct viewers to your website.
Building a Resource Center
As part of your brand-building and potential customer education strategies, don't rely solely on blog posts and videos alone - be sure to include infographics. Furthermore, downloadable guides and templates prove valuable resources visitors can gather onto one resource page. At the same time, you use lead magnets elsewhere - creating a library of multimedia material that attracts them further into your site.
Increase Traffic On Your Website Using Seo
All these strategies suffer from one key weakness - nobody needs to know about them for them to bring traffic your way. You need an SEO plan because 71% of clicks from search traffic go straight to Google's first page!
Search engine optimization (SEO) refers to making your website appear higher in relevant search results, making your piece of content stand out more prominently among relevant results. Here are the basics of SEO: Creating and executing an SEO strategy may take more work and strategy development.
Keywords To Target.
All these strategies suffer from one key weakness - nobody needs to know about them for them to bring traffic your way. You need an SEO plan because 71% of clicks from search traffic go straight to Google's first page!
Search engine optimization (SEO) refers to making your website appear higher in relevant search terms results, making your types of content stand out more prominently among relevant results. Here are the basics of SEO: Creating and executing an SEO strategy may take more work and strategy development.
Long-Tail Keywords
But wait a sec: this may not necessarily be true: some high-search volume keywords like "website," which has over 143,000 searches each month, may prove too broad and hard for your website to compete for rankings (for instance).
Long-tail keyword stuffing tend to rank faster and bring in the greatest traffic.
Use Your Keyword Placements Strategically.
On-page optimization is all about optimizing your content to make it easier for search engines to understand it and find it. Place your keyword in the following places:
- Title tag (meta title)
- Heading H1
- Two H2 headings are required
- Natural in the Body
- First 100 Words
- Alt text and image file names
- Meta description
Improve Your SERP Ranking.
Simply including keywords in your meta title and meta description won't do. Optimization is necessary for maximum effectiveness to ensure the highest visibility on search engine result pages (SERPs) and encourage organic clicks from organic traffic.
- Meta Description: Keep this within the 155-165 character range, and indicate what the readers will gain from the article.
- Meta titleMake the 60 characters or less, the keyword near the start, and mention some value or benefit.
Internal Link
When publishing content online, at least three links to pages within your website should appear on each page. This will drive more traffic and keep visitors on your site longer by encouraging them to view more pages within it and adding extra value for them.
Increase Your Website Speed.
Have you ever waited more than thirty seconds to open a website? Neither have I. If yours takes too long to load times , your bounce rate could quickly climb; page user experience updates make speed an increasingly significant ranking factor; make your pages as technically optimized as possible in terms of image file sizes, page structure, and third-party plugin functionality so they load as soon as possible - your goal should be for your website visitors to leave as quickly as possible!
Google PageSpeed Insights will score your website's performance, along with suggestions to enhance Core Web Vitals and strengthen performance. It's an incredible resource!
Create A Responsive Site.
Your users need an effortless navigational experience on all devices, including mobile phones. Your website must also ensure easy accessibility via search engines like Google and Bing, whether on desktop computers, phones, or any other medium.
Use Schema Markup
Schema (or any microdata format), while not directly increasing traffic, will make it much simpler for search engines to index your site and locate content quickly and effectively. Schema for SEO can also result in richer site snippets, which increase click-through rates significantly.
Refresh Your Website Content Regularly.
Content freshness can play an essential role in ranking. Even evergreen content loses its luster over time; updates to evergreen posts could result in lost traffic, even though you might still rank on Google's first page. A recent SERP date change can increase CTR, moving you further up in rankings leading to increased click-through rate (CTR) and traffic growth, resulting in new leads being gained for your website or blog post.
Google knows more than anyone about identifying evergreen content that drives traffic than anyone. Here are a few strategies from my article on evergreen articles that may help increase readership:
Add new stats and information.
- Create new visuals to replace outdated ones or update the old ones.
- Include links to the most recent information.
- Images and links that are broken should be fixed.
- Search Console allows you to add new keywords directly from the report of your query (more about that below).
- Meta titles and meta descriptions can be tweaked.
Get Backlinks
Quality and quantity of links on your site are two crucial ranking factors for Google, with your Domain Authority increasing as more links come in from areas with high DA scores - your DA determines traffic and ranking!
Here are a few link-building strategies that work:
- Offer to guest-post on reputable sites. You can include a link to your website in your bio or the post itself.
- Use an SEO tool to find broken links in other areas and replace them with your site.
- Content that is original and of high quality will be more likely to attract links.
Read More: 5 On-Page Techniques To Move Up On Search Engine Rankings
Utilize social media to boost website traffic.
Referral traffic is just one advantage to be gained through social media marketing, using these platforms to drive visitors directly to your website.
Share Your Content With Social Media.
Simply producing wonderful content won't get it out there and engage your target audience; promotion on popular social media platforms can increase audience interaction significantly - Twitter, with its short links, is perfect, while Google Business makes your website appear in local searches. Pinterest or Instagram might work particularly well if your B2C company specializes in image-heavy industries like fashion or lifestyle products or services.
This strategy should increase both by increasing traffic to your website and increasing the chances of earning those crucial links we discussed earlier.
Add Hashtags
Include appropriate hashtags when sharing content via LinkedIn, Twitter, or Instagram (or other platforms that support hashtags) to increase your post's exposure. Doing this will ensure it reaches those most likely to read, link back, or share the item - this is where our guide for Instagram hashtags comes in handy!
Target Amplifiers
Rand Fishkin's Who Will Amplify This? In Rand Fishkin's excellent post "Who Will Amplify This," he makes the important point that content should be created with amplifiers in mind rather than solely potential clients as its target market. These amplifiers might include:
- Publications like trade journals, blogs, and news sites.
- Sources of external influences as journalists and other social influencers in the mainstream media.
- Customer evangelists: the industry followers who recommend and use you.
- Ideal Customers with large networks or followings. Or well-read publications
Native Linkedin Article
LinkedIn is the world's premier professional network and an ideal way to publish your content regularly. It draws more people in from LinkedIn Company Pages or your website, increases traffic, and strengthens your position within your field. There is no need to reinvent the wheel here either - post something relevant that reflects on current topics or reuse content you already created to your benefit!
Interview With Industry Leaders
Are interviews reserved only for top players? You'd be amazed to know how many people will agree to speak with you when asked. Send out emails asking industry thought leaders for interviews and then publish them on your blog; not only will the name recognition increase credibility and traffic, but the interviewees may share it further!
Insert Social Sharing Buttons.
An effective social share button allows readers to quickly share what they read on your site with others in just two clicks, driving traffic growth.
Click-to-Tweet is another plugin you could try; with it, you provide prewritten Tweets that readers can post instantly with just one click. Take a look and see which plugins are compatible with your site!
Competition Research
BuzzSumo software puts you at an unfair advantage by helping you understand what the competition is up to and providing insight into which topics readers find most engaging; use their analysis tools to monitor social data from specific websites for quick snapshots on topics that resonate most. Use that insight to produce similar content that drives traffic back to your website.
When To Post
You can dig deeper by looking at the social media analytics. Find out when your audience is most engaged during the week and day, and share the links to your posts then. You can refine your search by looking at the average times.
- What's the best time to post on TikTok?
- What's the best time to post on Instagram?
Get Traffic For Your Site With A Listing.
Optimizing your business listings to rank well across platforms where they appear and reach local users is vital.
Your Google Business Profile should always come first when optimizing listings online; an optimized listing helps improve rankings in Google Maps and Search, but don't overlook other popular directories like Yelp or Angie's List; these too should be prioritized to increase ranking on these search platforms. Here, you can search the top free listing websites; however, optimizing them requires time, dedication, and an emphasis on consistent information sharing. To optimize listings:
Please fill out all sections.
- Please include your category of business.
- Maintain consistency in your listings.
- Review the reviews you receive and make sure to respond.
- Add Photos
- Update your information regularly
Use These Suggestions To Increase Website Traffic.
Webinars
Webinars allow you to share your expertise with an audience. With an effective social media campaign, webinars can be an incredible tool for driving traffic to your site. Be sure to send out reminder emails around a week ahead, then again on the day prior as registration closes; archive the presentation afterward, promote it heavily across social media outlets (click the link for tips), archive, archive/archive your webinar presentation(s), then library/promote them once completed (click the link below for directions! ).
Start A Community Online.
Build a community to get people talking and increase traffic to your website, with people enjoying sharing their opinions on topics they care deeply about. Offer visitors an open forum where they can pose their queries or implement third-party commenting systems such as Facebook Comments or Disqus to enable people to post comments - be sure to manage this community to maintain minimum standards!
Take Part In Forums.
Join forums on LinkedIn, Facebook, or Reddit to share your expertise. Only include links if allowed; if so, make sure they don't appear in all your posts and direct to an appropriate blog on a relevant subject matter. Don't make traffic driving your main objective here: the goal should be building awareness and adding value; people will eventually come looking for you themselves or visiting your profile page.
Attending Conferences
Whatever industry your company operates in will likely be one or two conferences and conventions related to its industry. Attending these events is great, but speaking is even better as giving an excellent speech can provide exposure and establish you as an industry expert.
Add Your Content To The Aggregator Websites.
Your blog likely uses RSS, or Simple Syndication feed, which enables other websites to display its most current content on various topics. Users can subscribe to their favorite news websites, blogs, and other sites via these sites' subscription services; some even opt-in for email links from these services! Most aggregators find your feed automatically; however, some charge fees. Hubspot provides an exhaustive list of content aggregators so you can start building an audience today!
Create An Email Newsletter.
Efficient newsletters don't need to be complex - this approach works great for readers who use email as reading material and subjects they may be unaware they can search on; for instance, this post about emotional copywriting gets around 1000 organic searches per month and resulted in over 4k sessions within only days!
Be mindful not to overwhelm your readers with emails or links. Use these email marketing guidelines as guides in testing content and frequency.
Email Newsletters
Research which newsletters in your field need great content to contribute and pitch. By doing this, not only could you increase exposure, but you may find regular visitors returning regularly (or subscribing!)
Free Tool Creation
What could top useful and free content? Calculators, idea generators, and assessments all fall within this category of tools that users will love using repeatedly - think calculators, idea generators, or reviews! When optimized with long-form articles, your device may rank higher as users continue returning for more. You'll get even greater traffic if it becomes something your users can return to time after time!
Advertise
Although not free, playing right can eventually pay for itself.
Search Engine Optimization (which can be tremendously powerful) can be an incredible asset. Still, to use its full power effectively, you need to publish consistently for several months to build traffic, build Google trust, and gain Google approval. In the interim, you could also consider running paid campaigns; they're all effective methods of reaching highly-targeted visitors at a large scale - but make sure you consider all options first before going full steam ahead - Each form of paid media comes with advantages, and disadvantages that should be carefully evaluated when reaching for credit cards - each offers unique benefits based on goals set before jumping straight for credit card usage!
Google Ads is an ideal starting point. Check out our guide on Google Ads. If your goal is to increase sales through increased traffic, using high-intent keywords as part of a paid search strategy could prove extremely effective in increasing revenue and sales. Although competition for these keywords may be fierce and costly, targeting them could prove highly worthwhile; Google claims PPC returns two dollars for every $1 you invest, but it is closer to eight.
Tool To Increase Website Traffic
All the tools on this list are free, except those that combine SEO and other features.
Track Seo Metrics With Google Analytics
Google Analytics provides your website with invaluable insight, from its most-visited pages and demographic data to SEO metrics. Use SEO metrics as the cornerstone for content and promotional strategy development; learn what visitors like most about it by exploring their demographics, where they come from, and other information; then scale what works.
Search In Google Search Console
Google Search Console (GSC) can be an extremely beneficial way to track users' search queries to visit and navigate your website. With GSC, you can identify search queries people use when visiting, rank pages for target keywords, and identify additional ones to add to existing or newly targeted ones - it even lets you view organic click-through rates and resolve indexing problems!
SEO Tools To Analyze SERPs
Semrush and Ahrefs are comprehensive tools designed to perform keyword research, backlink analysis, SERPs analysis, content gap identification, ranking opportunities analysis, and audit/review services of your website as a whole. These applications may even allow for comments on pages belonging to competitors' sites!
Test Your Website With Website Graders.
These services perform an audit on your site to identify opportunities for increasing traffic and rankings while being more user-friendly than audit services. Their reports offer easy-to-read insights and actionable advice to boost scores quickly; some even consider factors like content and accessibility when grading sites (we include ourselves on that list of best graders!). See our selection of best website graders!
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Conclusion:
If you need help increasing organic traffic to your website, take a look above. Although only some things will come easily or immediately be achievable, maintaining high visitor levels for small business websites requires ongoing commitment; beginning with any of the tips outlined will yield amazing results!
