Is Google Web Designer Worth the Investment? Maximize Your Website's Potential with This Powerful Tool!


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Maximize Website Potential with Google Web Designer!

If you are one of those who are wondering whether Google Web Designer is useful for creating websites, you need to continue reading this blog. Google web designer is certainly a helpful design tool that a web design company can use without messing up the code. But can this tool help you to design and produce a full application?

In this blog, we will try to conclude whether Google Web designer can be used to create websites. But before we discuss it, let's see talk about some figures and then what Google Web Designer is?


Some Figures About Google Web Designer

Some Figures About Google Web Designer

Since the launch of Google Web Designer software in 2013, it has been evolving. After it's launch, 5,504 websites have used Google Web Designer tool to develop their websites. Currently, 2,175 live websites are using the software, and over 7670 websites have used Google Web Designer.

So what is Google Web Designer, and what makes it a popular tool for designers?


What Is a Google Web Designer?

What Is a Google Web Designer?

Google Web Designer (GWD) is one of the responsive web design services program in the market that helps you to create an interactive HTML5 website as well as ad banners. It is a What You See Is What You Get (WYSIWYG) editor that allows a web designer to create an interactive HTML5 based designs. GWD is also a standalone software available for Mac, Windows, and Linux.

GWD is a tool that is simple and easy to use even for beginner level web designers to create cross-screen compatible content. There are several features like in GWD like automation that helps designers to create better UX/UI development services without a headache of how it will be displayed. The motion graphics and the GWD design make it possible for a website to run on any device and make it a perfect tool for creating animation ads and HTML5 designs.


Some features of Google Web Designer

Some features of Google Web Designer

Some features have made GWD one of the most used tools for creating a website that offers a good user experience design.


  • Fluid Layout:

The width and height styles when setting up the top and left are done by using percentages. This allows the website to reposition by growing and shrinking with the device while not changing the overall structure. With a fixed layout, even a small change requires the user to shift every element in the container manually.


  • Event System:

This feature allows you to make highly interactive UI/UX development services that include documents, timeline actions and any other components that are related to any element of other GWD documents. You can make creative designs by setting new custom actions in JavaScript. Next for the custom actions convert the predefined actions.


  • 3D Environment:

GWD gives a 3D Rotate tool to the user to scrutinize the see the outcome of an element from all different sides. To rotate a feature, you have to click and drag.


  • Automatic HTML Conversions:

With GWD, you can convert any page that is in Google Drive to HTML automatically. Google Drive, which is often viewed as a backup or a platform for sharing, is much more for GWD as it facilitates launching HTM pages from the Drive. Also, you can preview the HTML creation from any device.


  • DoubleClick Studio Publishing:

With DoubleClick, Studios GWD facilitates a cross-screen feature, which allows you to create ads for both desktop and mobile screens. GWD has a wide range of features like maps, image galleries, videos and interactive features that are required for providing better user experience designs. After the design is complete and ready, you can publish it directly into the studios.


  • Build Your Own Component (BYOC):

The BTOC feature that GWD offers allows you to not only build the components, but the existing features can be enhanced. In the ZIP file, the custom components are enclosed, which become a native component once imported to GWD.


  • Animation Mode:

GWD offers two animation modes Advanced and Quick with various options, such as timeline events, scrubbing, and auto keyframing. Both the modes have their benefits, like with Quick Mode, you can go scene by scene, while with Advanced mode you can command individual frames.

Read the blog- Best UX Design Process and its Methodologies: What clients need to know


  • Customized Colours:

A vibrant panel of colour can be selected from GWD. It also allows you to create complex gradients and new colours that can be saved as a custom swatch.


  • Groups:

GWD has groups that enable you to design reusable objects, and the changes that you do is reflected immediately across the group. This saves time from copy-pasting, and in case there is no group, without affecting the file size it will be saved as a companion file.


  • Revamped Web Components:

GWD allows you to provide responsive web design services with its revamped components such as 360 gallery, iFrame, Canvas shapes, Map, Video, YouTube, Tap Area, etc. It also has a Gesture component that helps with click, taps, mouse tracking and other touch gestures. GWD also has TaptoCall feature


  • Designer Templates:

A wide range of rich media templates is available with GWD. With these templates, you can create ads that are fully functional and customize them as well.


The Final Verdict

The Final Verdict

Any web design company can use GWD as it offers an excellent interactive interface that can create animations successfully. It is also useful for creating prototypes; in fact, the CSS# animations on HTML5 is created with GWD. However, GWD looks way too more cumbersome with its control panel because of the too many options.

Furthermore, GWD fails to open any other HTML files that have used other web designing tools. GWD also lacks text content creating features. A user must have knowledge of the source code when they wish to get the desired result with GWD. So if someone already knows the source code or CSS3, then why use GWD? Despite being a free tool, GWD is available only in beta variation.

So while it is useful for creating prototypes or pop up ads, it fails to help in creating a full-functioning website. GWD leaves much to be desired for creating a fully functional website.