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Statisticians had predicted that global sales of immersive technologies for consumers would reach around $6.3 billion. COVID-19 may have an impact on the numbers. The popularity of AR/VR technology doesn't appear to be waning just yet. It is expected to increase as companies look for new ways to combat the COVID-19 effects.
Even during the pandemic, our clients received many requests for augmented reality applications. This clearly shows the growing demand for AR/VR apps. This blog post highlights some of the most popular types of augmented-reality applications that you can build to improve your customer experience across multiple platforms.
AR: How It Works
Augmented Reality (AR) is a technology which overlays digital information on an image. Overlays can include different types of graphics: 3D or 2D objects, motion-tracking masks, interactive buttons, etc. Most AR experiences also include audio content.
Simple points to remember about AR applications:
- AR overlays digital content on the scene the user is viewing. Overlays can include 3D or 2D content.
- The majority of AR apps are run on smartphones. Some AR apps require AR glasses or devices that are narrowly focused, such as magic mirrors.
- The AR platform must determine the surface first, scan a marker, or verify the location.
- Computer Vision scans an environment to determine the best place to put the experience.
AR technology is affordable for both parties, as most AR apps only require a smartphone:
- Advertise your products if you want to advertise AR content.
- Customers who are interested in trying out new technology, either for entertainment purposes or to engage with a brand at a deeper level, but do not want to purchase expensive hardware.
Brands can take advantage of affordability by creating an AR app on smartphones. Take a look at successful AR platform use cases.
Types Of Applications Of Augmented Reality
Virtual elements on your device screen vary depending on your AR app. There are many different augmented reality technologies on the market. Depending on the project requirements, you can also develop different types of AR applications. Four broad categories can be used to classify AR technologies. Let's go into detail about these four types.
Marker-Based Augmented Reality
Marker-based AR applications recognize patterns (markers) hidden in images to trigger virtual events. These applications are often called image recognition-based AR apps. Markers are patterns that can be easily detected and read by mobile cameras. These markers can trigger different virtual elements on the mobile screen. Users can scan these markers similarly to barcodes, revealing fascinating product facts or unlocking various offers and deals. These markers can be used by manufacturers and retailers in different ways. Microsoft ScanLife Goggles and Popcode are the best examples of AR apps that use markers.
Markerless Augmented Reality
Marker-based augmented realities are limited to specific applications and use cases. At the same time, markerless AR services provide various uses. It doesn't need an image to activate or trigger. It uses proximity sensors to determine the device's positional data. Sensor data from a device creates a virtual 3D environment in the real world. This process is called simultaneous localization mapping (SLAM). The SLAM algorithm is at the heart of a markerless AR app.
SLAM helps Dedicated AR developer place virtual content in the real world. The content can be activated whenever the app user enters an area or proximity zone. It is, therefore, also called location-based augmented reality. Markerless' increased existence is best demonstrated by the popular social game "Pokemon Go."
Projection-Based Augmented Reality
This is another example of markerless augmented reality that uses a more complicated approach to trigger virtual components. The projectors are used to create immersive light shapes or mount information on flat surfaces. This augmented-reality technique can be used for deception regarding an object's location, depth and orientation. The projection-based AR technology is not user-specific, as it provides a futuristic solution that can be used at a large-scale primarily for mass entertainment.
Superimposed Augmented Reality
This type of augmented reality mounts virtual elements on the object in focus. This can be achieved by overlaying a virtual layer on top of the thing, either in its entirety or only partially. In superimposed augmented realities, object recognition detects and virtualizes different objects or faces. Snapchat and Instagram's face filters are good examples of superimposed virtual reality.
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AR Apps: Use Cases
AR can be used to transform the way businesses operate in many industries. These industries will be discussed below:
Media And Entertainment
The goal is to dominate the industry by creating an AR app. There's no secret anymore that traditional gaming isn't enough to entertain gamers, so they're looking for new ways to do it. The AR gaming market will grow to $284.9 billion by 2023.
AR content is available on social media platforms like Instagram, TikTok and Snapchat. Users can find face masks, graphics for photos and videos, and even play games. TikTok, for example, released the first ever LiDAR-powered AR effects. LiDAR effects combine the real and virtual worlds. The position of the actual objects is pre-analyzed to ensure that graphics objects blend seamlessly with the interiors.
Buy It Now
AR platforms can overlay 2D and 3D content onto real-life objects. This is an excellent benefit for retailers. For example, we're talking about the virtual fitting of clothes to human bodies. The business allows shoppers to create virtual avatars who can try on clothing by creating an AR app. The app has increased sales because it attracts customers who like to see how they look in clothes before buying them.
Education
AR can be used to teach anyone, from preschoolers to university students. AR can be used by everyone, from preschoolers to university students. Many AR apps with educational content are focused on a narrow topic. This will engage children much better than reading an article.
The Ocean 4D+ application is an AR app that features ocean creatures:
- The creature is a 3D animated model.
- Information about the creature's size, diet, habitat and other details.
AR-based programs for older students are also primarily used in the healthcare field. Virtual Anatomy Simulator - a powerful tool for teaching students the anatomy of the human body using 3D visualization of a natural body. This app is a great way to learn about anatomy, physiology and muscles.
Healthcare
Hands-free surgery is one of the most innovative ways AR can be used in healthcare. The surgeon can use AR glasses for remote assistance, including graphic hints or overlaying data. This will eliminate distractions. Augmedics has even created an AR head-mounted device for surgical use. AR is used in different ways by each industry, but no matter the sector, it offers many benefits to businesses.
Augmented Reality App Development: Benefits
The table below describes the benefits and features of AR applications in various industries.
Media And Entertainment
- Customer Engagement: AR allows users to interact actively with entertainment content and participate in activities rather than being passive observers.
- Immersive Experience: Businesses can create memorable experiences using interactive ads, social media, and games.
- Content Diversification: By adding virtual interactive elements, businesses can diversify static content forms to improve the customer experience.
Buy It Now
- Boosting Sales: AR allows customers virtually to try products on before purchasing, which improves decision-making and reduces return rates.
- Improving Customer Journey: Shopping becomes more exciting and engaging when customers can interact with products and explore them in depth. They also receive easy access to additional information.
- Increase Customer Retention: AR allows businesses to optimize each touchpoint with customers, which, together with an interactive shopping experience, creates a positive image of the brand and encourages repeat purchases.
- Personalizing Content: AR apps gather data about shoppers' preferences and behavior, allowing personalized experiences.
Education
- Interactive Learning Environment: AR apps allow students to interact with virtual objects and augmented reality. This engages the student in learning.
- Immersive Learning: AR technology allows users to learn practical skills without purchasing expensive equipment.
- Improved Memorization: Students absorb information better when they are exposed to visuals or have the opportunity to interact with them.
- Accessibility: AR apps can be used by students to learn whenever they choose. This makes learning accessible from anywhere.
Healthcare
- Improved Training: AR helps medical students memorize information better using 3D images instead of 2D pictures. Virtual patients can help doctors improve their surgical skills.
- Improved Surgical Efficiency: AR allows surgeons to overlay scan results onto a patient's body, which is helpful during surgery. This is especially useful for laparoscopic and minimally invasive surgery.
- Advanced Patient Consultation: It's a win for both: doctors can visualize data better and conduct remote consultations. At the same time, patients can understand their medical condition better.
Benefits vary not only from one industry to another, but also depending on the type of AR application being used. When building an AR application, companies must decide which type of AR will be most suitable for the project.
Comparison Table Of SDKs Used For AR Applications
Compare 4 of the most popular AR SDKs
- ARCore. Google's AR SDK allows you to build AR apps of all kinds.
- ARKit. Apple's AR SDK can be used to create AR platforms of all types.
- Kudan AR.
- EasyAR is another lightweight SDK that can be used by small and large businesses.
Developers can then begin building specific features for AR apps once the tool has been selected. It is easier to estimate the cost of Augmented Reality apps when familiar with their features. Let's now break down AR development costs.
Read More:
Creating an Augmented Reality App: Technology Guide 2023AR Apps Features And Development Cost
Start with some joint AR Development approaches:
- Building an MVP.
- Build your AR App.
- Building a large enterprise-grade AR app.
Here are some of the most common features:
- Marker-based AR.
- Markerless AR.
- Geolocation-based AR.
Here we will look at the cost of developing an Augmented Reality App for these six options. For calculating all future AR development costs, we will use an average developer hourly rate of $35 approx, which is typical for countries like Estonia and Belarus, where high-quality development services are available.
Cost Of Developing An Augmented Reality MVP App
AR MVPs are a great way to test your idea before deciding whether or not it's worth creating a complete AR platform. MVPs are lightweight and user-friendly, with few features. They may only have virtual models users can zoom and rotate.
The entire process, from wireframing and designing to developing and publishing the app in stores, will take 65 hours. The AR app development cost will be around $11,400 with a small team of 2 developers and testers, one designer and one 3D Modeler.
Cost To Develop A Custom AR App
We will only mention a few features of a custom AR application.
The following features are likely to be included in a simple AR application:
- Signup and log in for users.
- Catalog of AR Content.
- Share options.
- Third-party APIs, plugins, etc.
- Back-end features.
The complexity of the features will determine how long it takes to complete this set. The Augmented Reality application will cost approximately $63,000 with the same team composition that was previously stated.
Cost Of Developing An Enterprise AR App
Enterprise AR applications can simultaneously serve a variety of business objectives. These applications may include features such as employee training, collaborative work, inventory tracking and more.
Standard features of this type of AR application include:
- Signup and log in for users.
- Catalog of AR Content.
- Recommendations made based on data analyses.
- Share options.
- Recognition system.
- There are several 3D Models.
Building an AR app in the enterprise requires a minimum investment of around $38,000. The sky's the limit at the top end. The price of AR app development depends on the complexity, number of features and team composition.
Cost Of Developing An AR App Using Markers
AR apps that use markers require a code to trigger the AR experience. These apps are usually simple and can easily be created quickly. The cost of an AR app is around $3,000. It takes around 100 hours.
Cost Of Developing An AR App Without Markers
Markerless AR requires more effort to build an AR app. The cost to build an Augmented Reality App of this type begins at around $10,000.
Cost Of Developing A Geolocation-Based AR Application
Geolocation-based AR applications often require a connection to the cloud to download AR content to display to users. These apps are more complicated, have more features, and require a bigger team. The app takes 400 hours to develop. The cost of developing an Augmented Reality application will begin at $12,000 approx. All of these estimates are very approximate. Contact us for a free quote on the cost of developing an Augmented Reality application for your needs.
Factors Affect Cost Of Ar Apps
These costs have been described partly, but let's go deeper.
Team Composition
The following professionals can be included in an AR development team:
- Business Analyst.
- Project Manager.
- UX/UI designer.
- Software developers.
- 3D Modelers.
- QA.
You will pay more if you need to Hire AR VR Developers or if the project needs more than two developers. It is possible to have a Project manager, a Business analyst, or both from within your company without hiring a vendor. It will save money, but it can also complicate the development process.
Rates For Hourly Work
A client's hourly rate is what they pay for one hour of specialist work. The rates are determined by the specialist's experience, position and location. According to experts, Unity Developers at the junior and senior level cost between $15-$75. Payscale reports that the average US hourly rate is $39.55 approx, and the Spanish is about $25 approx.
Project Type
The cost of AR app development will vary greatly depending on what type of project you select. Creating an AR app using a few 3D models and a marker will only take a short time. And it will cost much less than building a high-end AR system. Geolocation-based AR costs more than any other type of AR.
Number Of Features
The rule here is simple: the more features you need, the higher your cost. Features take different amounts of time.
Quantity Of 3D Content
The creation of 3D content is an entirely different issue. It requires time, money, and often a team of developers to work simultaneously. Now that you have all the variables let's calculate the cost of your Augmented Reality application.
What Is An AR/VR Developer?
AR and VR can be used interchangeably. In reality, AR developers work with mobile apps to create virtual reality experiences (like Snapchat filters). A VR developer, on the other hand, creates an entirely new simulation experience that users can see through a device like PS4. Most AR and VR developers must also be able to create 3D environments. Apart from developing and upgrading software, they must also be familiar with programming languages such as C++, C# JavaScript and Swift.
Why Is The Demand For AR And VR Developers High?
You are closer to understanding AR and VR if you know why Facebook changed their name to Meta. According to Research, the AR/VR market is expected to reach approx $454.73 billion by 2030 at a CAGR of 40.7%. The report states that the growth in the AR/VR industry has been fueled by the internet and mobile gaming industries.
The growth of the FMCG industry, especially consumer electronics, is also fueled by the rise in the number of consumers. AR, VR and MR (Mixed Reality) are quickly becoming a part of many industries. Tech companies invest billions in AR and VR projects. Burning Glass states that AR/VR careers can grow 31.7% over the next ten years.
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Final Thoughts
Apps that use augmented reality are easy to access for ordinary users, as they only impose minimal restrictions on devices. These apps can be accessed by any user via their smartphone, tablet or laptop. You don't need a particular software or operating system to use these apps. Most AR applications work with Android, iOS and Windows. They also work on macOS and Linux.
