Contact us anytime to know more - Abhishek P., Founder & CFO CISIN
Today, the virtual sector is becoming more prominent. Virtual worlds can full fill every aspect of our lives, from buying groceries to trading shares. Do you know the secret to this virtual world's heart? You must assume that the website is at its core because it is online. You are correct to believe so. Every virtual service provider must have a responsive design for the website.
It is not enough to build a functional website. It is important to update it regularly, as trends from two years ago are no longer relevant today. We don't want your website to be out of fashion.
You need to think carefully before you make the decision on a website redesign. This is the difference between a website revamp and a website refresh. You would call it a website refresh if you need minor changes made to your website. You would have to completely redesign your website. You would need to redesign your website from the content strategy and appearance to the code. This is similar to converting a hatchback into a limousine. It would still be the same car but it would look completely different.
If you're looking to redesign your website, then you've come to the right place. This article will highlight everything you need to know about redesigning your website.
Why website redesign is so important
Websites can be thought of as your online shopfront. People will leave if they don't like what's on the shelves.
This is a fact that more and more companies are realizing. Thousands of people spend a significant amount of their budget on redesigning their websites every year.
While some people succeed, many others fail. Big time. What is it that the few do and the many don't? How can you emulate their success and ensure that your next website redesign is successful?
How often should websites be redesigned?
Three common factors can be used to convince a company's website to be rebuilt:
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Outdated design: Although this is a subjective criterion, we can all recognize when a website's graphic style has changed.
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Unsatisfactory User Experience: You can trust your data. It's time to make a change if it's clear that users cannot find what they need or take the actions they desire.
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Reduced efficiency: It's time for you to fix your website's slow loading speed and poor technical performance.
Redesigning your website will likely be necessary to revitalize your business if at least one of these describes you. This is particularly important if your website isn't generating enough leads or revenue. This can be done by looking at the average conversion rate in your industry. It is essential to consider the financial aspects before starting the process.
It isn't easy to redesign a website. This takes time and money. It can also involve modifying the entire CMS, profoundly altering the user experience, and integrating multiple content forms. You should be prepared for these potentially significant changes. You or an external consultant should accurately assess the scope of your project.
If you feel the time has come to redesign your website, we have a guide to help you get the job done. We are always available to help you. For more information, could you drop us a note?
Realizing the value of your website's content is essential; there are many options to decide what you want to keep and what you should revise.
Conducting a content audit review
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Is it current, or does it only cover your products and services?
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Is it representative of your corporate culture, values, and commitments?
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It engages users on many levels, including visuals and social media sharing buttons.
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Is it filled with calls to action and forms for converting website visitors to prospective customers?
Go beyond these essential design elements and assess if your website portrays your business the way you want it to. Take a step back, and see the website from a new perspective. Ask yourself how you feel about the company. This will help you decide what needs to be changed or kept.
Conduct an operation audit
For ease and responsiveness, test your checkout and ordering processes. To ensure user requests reach the right people, assess your contact process. To ensure that every link, button, and image is active and leads where you want them, click each. Notify us if you find any issues so we can correct them in your update.
Perform a competitive analysis
Check out the sites of your competitors to see what choices they have made. What do you find most appealing or least enjoyable about these sites? You should check how frequently they update their pages and whether or not they have a blog. How well they reach their target audience. Compare their sites with yours to see if there are any changes you can make to be more competitive.
Interview key players in your business
Ask top business executives, sales staff, and key managers to look at the site. Ask them:
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Is the site still achieving its goals and objectives?
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What have they changed, and how can the website reflect that?
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What are their thoughts on the site?
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Which elements, visuals, or pages do they want to be added or removed from this site?
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Which compliments or complaints did they receive?
This is a great time to get feedback and support your website redesign. People who feel they contributed to the process are interested in its success.
Obtain customer feedback
Although this can be difficult, you can use an optional exit survey to get user feedback on specific aspects of the experience. Customer service representatives should ask customers questions whenever they call. If you aren't getting the response you want, ask your CSRs for brief telephone surveys. These questions should be focused on the site's features:
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Visual Appeal
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Content
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It's easy to use
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Flow
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Overall Impressions
Allow respondents to offer suggestions and express their dislikes. You will gain better insight into the workings and failures of these users by moving beyond the 5-point scale (1 being strongly disagreed and five being strongly agreed).
Use a web testing tool.
Numerous free website testing tools are available to assist you in identifying technical issues on your site. It is possible to see how many people visited the site and what percentage converted into sales. This information will allow you to determine if your website can be improved to appeal to more clients and increase your potential customer base.
Use all the information you have gathered to design the content and layout of your new website. You will need to decide what to keep and what to change. Also, how can you improve your website's ability to attract new customers while retaining existing ones happy?
Budget
Start by identifying the site specifications.
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Design
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Content
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Functionality
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Independence is the ability to make changes without the assistance of a programmer
Your budget will be more precise the more detailed you can be about what needs to change. You should allow some flexibility in case of unexpected design requirements, but not too much. The budget you have compiled should be accurate after you've identified the site's specifics.
Choose a designer with excellent references and experience in your field. Also, be sure to keep your budget in mind. Ask for authorities to find out their quality and ability to meet deadlines.
Create a Time-frame
As part of the contract, you and your designer must agree on a time frame to deliver the site's redesign. You should ensure that the timeline includes:
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Deadlines for change implementations and review cycles
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A soft launch date
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* 30-day feedback and modification period after launch
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A hard launch date
You can use the feedback cycle* to allow users to test your design and for you to decide:
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Is it in line with your company's goals and objectives?
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Is customer reaction positive, negative, or neutral?
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Are employees reacting positively, negatively, or neutrally?
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Is it as responsive in real-time now as it was in development?
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Do you have unanticipated content, links, or design issues requiring attention?
This feedback can be used to make final changes to your site before you launch the hard launch. While this process is not quick, it can make your site more expensive, take longer to launch, and cause you to lose credibility. Although you might be eager to launch your new website, it is essential to ensure everything works properly.
Promote
Plan a promotion that sparks curiosity and engages current and future customers. Social media and blogs can tease and build excitement for your reveal day. You must ensure that you can deliver the site on time before you begin the process. Otherwise, you risk losing the momentum you have built.
Announce the launch on social media and send press releases to all relevant print and electronic media outlets. Encourage users to visit the site, check out the new layout and features, and maybe take advantage of a launch deal or discount.
Web design services - Created to engage
Each business is unique and should reflect that on its website. However, not everyone can maintain a grip on their target audience using the same website design. This is especially true when your users access your site from different devices. Customized website design service for India have been created keeping in mind your market, target industry, and most importantly, your target audience.
It is crucial to update your website design in order to create new flavors for your customers. , a professional website redesigning India, can help you make your existing website stand out with new visual elements, calls to action, and a compelling visual appearance.
Freelancers can reap the benefits of website design work.
The competition for clients is intensifying with the increasing number of freelancers. Finding new avenues for sending out pitches or sourcing leads can be beneficial to maintain a steady flow of clients.
This is one way to do it. These projects can be added to your portfolio to show future leads your abilities and to demonstrate how you can improve websites. You can show your skills by providing before and after images and analytics on sites you have improved.
It's not difficult to find sites that need a makeover. Spots for small businesses often lack critical features like Call To Action links, mobile responsiveness, and simplified navigation. These sites could help you get a job if they have a base in your area.
You can also keep redesigns in mind when searching for work. This will help you to return to clients who have lost their sites. Offering redesigning their areas can help build a relationship and provide additional employment.
Here are the Mistakes to Avoid
Once you have identified the issues, you can learn what to avoid when redesigning your website. These mistakes are much more common than you think and can be very costly for your website.
Nondescript scope
Any project will be successful if it has a clear scope of work that is both achievable and manageable. It's like a map that tells you where and how to get there. It is a big step to undertake a website redesign business. It would help if you knew what you wanted and how to do it.
As it assigns tasks to team members, the scope emphasizes accountability. If something does not happen, you will know who to blame. It is impossible to have smooth sailing with a redesign project without a clearly defined scope.
It is important not to emphasize the content.
Your website's content is one of the essential elements. It is your website's voice. Your brand and you can hear it. It is necessary to ensure that your content is engaging, simple, search engine optimization friendly, and well-written. It is possible to hire professional writers. It would help if you did not get a head start on creating high-quality content management.
You eat more than you can chew
A common mistake in redesign projects is when owners get too involved. They want to make the website more user-friendly than the one they have. This should not be mistaken, but the timeline for the project might differ. A project must be completed within the time frame it was assigned. Adding more tasks to an ongoing scope will only make the project harder and cause delays.
You don't have to simultaneously add all the features you want to your website. It is not the same thing to do everything at once. The latter, however, almost always succeeds.
Compromise on one aspect in exchange for the other
Compromise is another problem that can be experienced when redesigning projects. The danger of developers compromising on one aspect or another of a website in a rush to complete a task can cause disruptions to the entire redesign. You cannot focus only on the design of your website. Its functionality and technical aspects must be considered as well. Although a user may visit your website for its aesthetics, they might stay longer if it doesn't offer functionality. Conversions are unlikely to occur if the website isn't functional.
Redesigning a website can be expensive.
You might be asking yourself, "OK". But what is the true cost of redesigning a website?" Let's say that there is no one answer. Many variables are involved in the project, and the cost of technology changes constantly.
Although overall costs have decreased significantly in the last few years, that doesn't mean website redesigns are cheap. There will likely be a lot of coding if your website is very complex. It takes time to choose and implement new technologies which are more powerful or complex than the ones you have.
Which approach does the agency take?
It is important to consider how the agency approaches redesigning. This will determine the direction of the website's growth in the future. If an agency is focused on improving the user experience, it should be hired immediately.
Website redesign is not a one-time gig
You are now ready to take the redesigning decision. But, here's something else. Website design is never finished. It is a continuous project that will return every few years, or as often as your resources permit. Your website should keep up with the latest trends in the virtual world. You can design your website at least once per year if you are a larger establishment with more resources. If resources are limited, you can wait up to a decade for a redesign, as long as your website is responsive.
Final thoughts: Website design
Redesigning your website is complicated and should be handled with care, patience, accuracy, and precision. Your new platform will not become outdated in a matter of years. You will be better equipped to budget for your website redesign and channel your business opportunities with a structured digital strategy. A website redesign should be well thought out and organized to make the most of it.
