Job recruitment is one of several domains that have migrated to online platforms. Today, various job portal websites help companies and job seekers speed up the hiring process. Glassdoor is one of the most well-known portals for job seekers and companies to locate the perfect talent.
Glassdoor has grown in popularity among job searchers because it allows them to search for evaluations of firms they are interested in to learn about the work culture, compensation structure, and other factors. Employers can review candidate profiles to learn more about their experience, interact with them, schedule interviews, and speed up recruiting.
Hiring and getting employed should not be limited to newspaper adverts and vacancy flyers, as every other sector or subject is taking advantage of the potential of digitalization. The main question is, do you want to develop your own web platform, like Glassdoor?
You may launch a job portal that matches or exceeds Glassdoor's UI and functionality to take your business to the next level for job searchers and employers.
It is a profitable business concept since more and more entrepreneurs are beginning their enterprises and looking for the best employees. Simultaneously, nowadays, young people are more career-oriented and actively seek jobs matching their knowledge and talents.
So, developing an online job platform similar to Glassdoor is a standout business concept. But how do you construct one? You've come to the right place if you're looking for answers to this question.
Understanding The Glassdoor Platform
Glassdoor is a well-known job search engine that assists candidates in looking through job postings, investigating firms, and reading employee testimonials. Glassdoor, which boasts millions of registered users, is a reliable resource for making well-informed employment decisions.
Glassdoor has gained popularity because of the variety of features it provides. It is a marketplace that connects job seekers with companies of all levels, be it a small business, a startup, or even an enterprise.
Job aspirants can gain information about a company, search for jobs in their desired companies, and post operational information about companies like salary package, job openings, office culture, interview questions, employee benefits, bonuses etc.
For employers, Glassdoor can assist them in finding fresh talent for their companies. The employers can respond to job seekers reviews, manage the company profile, verify their analytics, advertise for job openings to attract capable candidates, and enhance their brand to attract job applicants.
The Idea Behind Creating Glassdoor
In 2007, all job seekers were required to contact their acquaintances or look for persons who had previously worked in the companies they wished to join. They had to go a long way to comprehend a company's working conditions and wage structure.
Glassdoor launched its web application in 2007 to break the pattern of consulting a few people before joining a company. It created symmetry or equality for both job searchers and employers. When applying for a job, the individual should be as informed about the company as the employer is through the candidate's resume.
Glassdoor asked users to post evaluations about the company on its website. Glassdoor has around 50 million reviews for more than one million companies. The job postings are also distributed to over 100 forums.
In 2020, Glassdoor joined one of the largest job search companies, Indeed. Now, these two job board platforms have merged to become the first choice for about 80-90% of job seekers worldwide.
How Does Glassdoor Make Money?
Glassdoor follows a freemium business strategy. The services are free for job seekers. However, they charge employers for posting jobs and offering sophisticated options. Employers can post job openings through Indeed, Glassdoor's partner.
Glassdoor offers job seekers and students free access to its material for 12 months. When this period expires, a job seeker can renew their access for another 12 months by writing a review. Let's look at how the Glassdoor employment board makes money in further detail.
Job Posting
Glassdoor uses a freemium model for small enterprises. The initial three job offers are free. Beyond that, the fee is $249 per job posting. Paid listings advertised on Indeed are likewise sponsored on Glassdoor. The platform's monetization concept offers various packages for medium and large businesses.
The Glassdoor employment board platform provides free, standard, and select plans. Each suggests a distinct set of services and job listing parameters. For instance, the Select bundle offers premium features inaccessible to the Standard package. Premium packages on other job board websites include resume access costs. They allow companies to review candidates' personal and contact information.
Job Advertising
Glassdoor, like other job boards, allows users to submit ads that try to increase the visibility of specific jobs by moving them up in the stream. Premium subscriptions include job ads, which vary depending on the amount of job postings and promotions.
Employer Branding
This Glassdoor service describes how a particular organization is featured on a job portal. Employers may add photos, promote positive reviews, eliminate competing advertisements, and track interaction.
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Features Of Glassdoor Job Portal That You Should Be Inspired Of
Glassdoor provides its users with several features or services, including:
Posting Jobs
Glassdoor enabled firms to post the first three job openings for free. Once the free limit was reached, Glassdoor charged $249 for each job offer made by the company. However, following its partnership with Indeed, Glassdoor now directs employers to post job offers on their platform. However, the job offers will be listed on Glassdoor. If an employer uses paid job postings on Indeed, they are visible on Glassdoor.
Advertisement
Like any other job board, Glassdoor allows companies to post advertising to attract job searchers' attention to specific listings. Glassdoor's paid job advertising will be moved up in the feed. This feature is only available to premium Glassdoor users.
Access Employer Profile
Job searchers will learn about the feasibility of analyzing employer profiles. Current and former employees of the organization have provided numerous reviews on work culture, location, employment experience, and other similar insights to help job searchers understand how excellent or awful a company is before considering joining it.
Review The Responses
Employers can also respond to negative responses to better understand what went wrong with the employee and try to remedy it from their end. In this approach, brands can boost their reputation among job searchers.
Job Seekers Can Access Curated Reports
Glassdoor can connect job seekers with fantastic possibilities, but it will also help them make the final decision utilizing various resources. For instance, Glassdoor allows job seekers to get information on specific categories such as the most significant positions in their city, the finest places to start working as new employees, and so on. Furthermore, users can view wage insights from lowest to highest based on their designation.
CV Upload
Job searchers have the opportunity to post their CVs, which employers can check and evaluate. One can update their profile and optimize their CV to match the career positions they seek.
Custom Content
Companies can now upload custom content to Glassdoor, such as images, videos, and blog posts on topics like 'Why Work with XYZ?'.
Steps To Develop An Application Like Glassdoor
After learning about the key aspects that make Glassdoor a well-known employment portal, consider hiring top web portal development services to create your own.
Get Started With An Idea
The first thing you must do is develop a concept! It would help to consider how different your employment portal can be from Glassdoors. Study and plan the improvements you can incorporate to improve the web application's performance.
Look For PaaS Providers
PaaS, or Platform as a Service, will give you access to networking and cloud storage benefits. When picking a job portal website development business, ensure you are prioritized as a team of PaaS professionals. They will assist you in managing the operating systems and the runtime environment, allowing you to focus on development. PaaS providers can easily incorporate SDKs and APIs into the employment portal or system.
Choose The Right Development Language
Node.js is a popular development language used by web app developers worldwide. It is an open-source language with minimal costs. You get excellent libraries, as well as extensive documentation on development settings.
Using Node.js as your programming language for constructing employment portals like Glassdoor allows you to accelerate the coding process, satisfy the high-performance expectations and availability of numerous database frameworks, such as MongoDB, and have an easy learning curve. The developers you hire will assist you in comprehending the potential of various languages. However, Node.js is by far the most reliable option for you!
Pick The Tech Stack
The tech stack is a collection of all the technologies that will be utilized to build your employment portal, such as toolkits, programming languages, frameworks, and others. Choosing the correct tech stack is critical because it significantly impacts the web app's real-world performance. Be cautious when selecting them, or seek advice from a professional team of developers on what would work best for your needs.
Ask Your Developer Team To Implement Monetization Features
When your development rate has been established, you must educate them on integrating monetization elements such as Glassdoor. You must offer a freemium model, a premium web app edition, and paid promotion services. If you have specific strategies, consider implementing some unique monetization tactics.
Add Unique & Creative Features
As you evaluate Glassdoor and its features, it's time to consider imaginative approaches to identify modern or unique characteristics. The goal will be to make those features functional enough for your job portal to stand out.
For instance, you should include an 'application monitoring' function in your application so that job seekers may monitor the status of their application. If an employer views an application a job seeker shares, they will receive a notification about it. Similarly, the tracking system would keep job searchers informed about every stage of the hiring process. At the same time, employers can discuss and track improvements to a single application.
It is one of the most profitable features you may offer to your job portal. So, before completing the project, request that your development team prioritize its inclusion. It would help if you also considered including video interviewing, exams, and CV scraping features in your employment platform. As a result, job seekers and businesses will have an easier time navigating the hiring process.
Integrate The Payment Gateways
The most significant aspect of the job portal is integrating a secure payment method. Users must have the option of making simple payments through your web application.
For a job portal like Glassdoor that involves job searches, company reviews, payment gateways might not be as important as for other E-commerce applications, but are very important to be integrated to generate revenue from premium features or subscription services. Even Glassdoor has integrated payment options like Stripe, Paypal, and Apple Pay in their website.
If you are looking to build a website like Glassdoor, and target to generate revenue from the website, you should consider integrating payment gateways like Stripe, Paypal, ApplePay, Credit Cards/Debit Cards, RazorPay, Wire Transfer etc. Integrating multiple payment options can boost user experience.
Deploy The First Version Of The Web App
You can utilize the first version of the employment site to collect user feedback and reviews for a limited time. Once you get the input, please share it with the developers and make the necessary changes.
Deploy The Final Version
Once the changes are complete, you can launch the final edition of your employment portal. Now, all you have to do is promote your services to companies and job seekers. Use social media, LinkedIn, and other similar platforms to attract new users to your platform. Eventually, you will have a solid user base, allowing you to earn regular money in the long run.
What Is The Cost Of Building A Job Portal Like Glassdoor?
A definite price cannot be quoted for building a website like Glassdoor because it is dependent on the features and functionalities that can be added. Pricing may vary depending on the number of developers allocated to your project and other complexity. Contact the specialists to assist with the pricing quotation based on your specific needs.
However, if you want to have an estimate of the cost of building a job portal like Glassdoor, the usual job portal development cost is around $15,000 and will be completed between 4 to 6 weeks.
Conclusion
This is a blog post tutorial on constructing an online employment portal similar to Glassdoor. Even though Glassdoor has joined Indeed, it remains a limited platform. People rely on it since it sparked a revolution where employees could post anonymous reviews about their employer. As a result, many job searchers were able to examine a variety of factors in addition to the CTC.
You can compare appraisal insights, work culture ratings, employer behavior insights, and other critical characteristics before deciding whether to spend your time and effort applying for and interviewing for specific job offers at a company.
