Contact us anytime to know more - Kuldeep K., Founder & CEO CISIN
We cannot talk about a successful ICO today without ICO marketing strategies. The plan aims to develop a demand-driven ICO strategy. Investors need to be convinced that ICOs are real. Marketing an ICO will help them do this. Content marketing is the first thing to do because it's what 80% of brands think will work best for their business.
Are you lost in the ICO universe? Our ICO marketing team will be there to guide you with strong knowledge. We do research, strategize and, most importantly, get results. Contact us, and our experts can help you develop a strategy to launch your ICO.
Tips To Advertise ICO
Advertise an ICO effectively with these 6 tips:
Find Out Your Market
ICOs may not be for everyone. Although the concept is exciting and new, not all industries are embracing cryptocurrency. Many cryptocurrency enthusiasts believe that blockchain systems will have a greater impact on every major industry. This impact is unlikely to happen immediately.
If you're considering ICO services, you need to ask yourself how you plan to integrate digital tokens into your business model. If adding digital currency to your business model won't add value, you may want to consider an IPO. ICOs remain largely confined to the blockchain space, but that doesn't mean other verticals won't soon give it a try.
You Can Learn And Master The Rules
For years, the cryptocurrency world was seen as the Wild West of the startup investment universe. As it becomes more mainstream, it is becoming more controlled. The SEC declared that certain electronic coins were securities. Securities law can be complex and dense, but it is important to know the basics. A lawyer is necessary for more complex rules and regulations. However, if you have a good understanding of the basics, your company will be in full compliance from the beginning. This ruling is a good sign for what's coming: The SEC will not allow ICOs to fly under the radar. You must be familiar with the SEC criteria to determine if your digital coin company is eligible for a successful ICO.
Cognize Your Audience
There is still a lot of confusion and misinformation surrounding the cryptocurrency world. You will likely be speaking to two distinct audiences as you prepare for your ICO: those with a broad understanding of digital currency and those who don't really know the difference between Bitcoin and Blockchain. The second group may be aware of the growing popularity of cryptocurrency but not the technical details.
You are responsible for creating marketing and PR materials that speak to both sides. You must tailor your message to appeal to the needs and interests of your larger audience. This can be done through thought leadership, social media, or more traditional PR. If you have the chance to make a statement to a biotech-focused outlet, you can offer more insight and understanding into how you are implementing digital components. This is because the person who will be watching the outlet (probably) has a good grasp of the subject.
Build Your Story
Offer your investors your insight along with your exceptional insights on your marketing plan. Create a story that is sincere about the purpose of your institution to encourage people to support it. A platform has gained notoriety for its socially responsible objective to foster emerging economies by providing a protected, secure and accessible banking system.
You can give traders a good reason to donate money to your business by telling them the story behind it. 69 per cent (of Millennials) want businesses to make it easier for clients to get involved in social causes. Many crypto investors agree.
Update Your Website
Make sure that your website is up-to-date and contains all the latest news about your company. You'll be pulled in a lot of directions as a CEO during your ICO. It's, therefore, important to provide unbiased information to potential investors. Communication, including electronic communication, is regarded as the most important skill.
Render Your Data
Information is important. There are 2.7 zettabytes available today. Data and trends are essential to demonstrating that an investment in your company is worth it. Investors want proof, and if you provide your data to analysts as part of your offering, then you are giving them a concrete example that your company will succeed. You will also gain more exposure by the mere fact that your business is reported on frequently as long as you provide your data to analysts and reporters.
Keys To A Successful Blockchain Marketing Strategy
The primary goal of ICO marketing is to create hype around the project. SMM was sufficient to generate hype. Currently, this is not enough. The hype is generated by using a number of crypto-marketing tools and techniques. They are:
- A whitepaper that is detailed and written with strict adherence
- A cool and functional website with an impressive design
- Calendar of ICO Listings
- Regular Press Releases
- Social media promotion
- Advertising that is paid
- Bounty Program
- Affiliate Marketing
- Email Marketing
ICO Whitepaper
Marketing uses a variety of formats to describe products or technologies. Yellow paper, blue paper, one-pagers, two-pagers, etc. All of these documents are informal, and they are used in marketing and sales. All of these documents are not good enough for marketing cryptocurrency. Write the White Paper containing all the details about the ICO. As for the digital space, a whitepaper is the first document that investors read. When composing a Whitepaper, you must clearly describe the technical aspect but also identify benefits for investors generally, early investors and partners. It should look more like a business proposal. The main sections of the White Paper are:
- The project idea in relation to the current market situation.
- The team's composition and expertise.
- The size of the ROI is probably a reasonable amount.
- Distributing tokens.
- Realistic Roadmap.
- Policy against illegal activity.
- Your business's social responsibility.
A cool, attractive design can be a big advantage.
A Functional And Impressive Website
A well-written Whitepaper can be the basis of a project's website. Since the advent of digital technology, it is known that over 90% of potential investors check out the website in order to gain an overview of the project. The project should be presented on the website in a short form, with the most important benefits highlighted. Websites with cool visual effects and a design that attracts attention are more persuasive. Design should therefore be more important than text to make the visitor want to read the Whitepaper. For the site to be successful and attract investors, it's important to include SEO service elements.
Calendar Of ICO Listing
List your project on sites that keep ICO calendars. This also helps to give the project prominence by the launch date. Registration on these sites usually requires only minimal information: the title, information about the token, website and contact information.
Regular Press Releases
Press releases can be a good way to promote your project. These newsletters, which are professionally produced and distributed via news sites, increase interest in a project. Press releases are released to announce important developments in the development of the project. You can publish them through a targeted network of news outlets. Your press releases should also highlight your offers to potential investors. All posts, including blogs and social networks, are based on press releases. They also provide community management and shape the project's community.
Social Media Promotion: Features And Benefits
In social media, ICOs are promoted primarily by professional platforms such as Bitcointalk. Quora and other discussion platforms are also very good. A visually appealing design is essential. LinkedIn publications will attract professional investors and potential partners. Posting short explainer videos on Instagram and Youtube is the best way to create hype. Facebook and Twitter do not allow the promotion of ICOs.
SEO And Paid Advertising
Most social media sites allow paid advertisements, provided that certain simple requirements are met. Paid ads can increase organic reach when SEO techniques are employed. Google Ads are a great way to drive traffic to your website for a minimal cost per click.
SEO experts are also a great way to make money. SEO strategies increase the site's traffic and help to improve its ranking. The more attendees, the more investors.
Bounty Programs & Airdrops
Bounty programmes are used to create hype. They also help build the community of the project and relieve the marketing department. Users are encouraged to participate in bounty programs to help promote the project. They receive token rewards for their efforts. It is important to find a balance between the complexity of the tasks and the number of tokens issued. Insufficient rewards will not motivate well, and too many bounties can make the project look like a scam.
Airdrops can also be used to build buzz and community within the blockchain space. Airdrops that are too generous look suspicious. Registering on trackers like Airdropalert and Airdropaddict will help you attract attention.
Influencer Marketing And Affiliate Marketing
Affiliate marketing is a great way to increase the number of investors. However, it's paid. Affiliate marketing is like a reward program for your partners. Affiliates generate more leads and attract investors. Affiliates can receive commissions as tokens.
Influential people who are involved in the promotion and marketing of your ICO will increase the number of participants by displacing their subscribers. The increase in registrations and subscribers will also help to boost the credibility of your project. Influencers make ICOs unique from other projects.
Email Marketing
Email marketing is one of the easiest forms of marketing and can play a significant role in your ICO strategy. Add subscription and registration forms to your newsletters. You can use attractive messages and personalized newsletters to retain existing investors and attract new ones. This is the best way to maintain and build a community around a project. You can configure and use autoresponders to increase efficiency and save money. This also allows for fast-tracking. Email marketing is a crucial part of the ICO strategy, as it increases conversions in general.
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Content Marketing ICO
Content crypto marketing is the best way to reach the largest audience possible, including beginners and seasoned investors interested in large investments. You can use a variety of content types to reach your target audience.
- Blog
- Explainer videos
- Search engine content optimization
- Community Ties
Blogs
Blogs can help increase organic traffic to your site and the amount of time you spend on it. This content strategy increases conversion and engagement rates. Blogs are a crucial part of cryptocurrency marketing, as they attract the attention of the crypto community and help to form a loyal attitude toward the project. Posting new blog entries several times per month is the best strategy. Posts should relate to important events that are happening in the world of digital currencies and your project. Moreover, the articles should tell the most unique stories about your brand. Reposting blog articles on popular social platforms also works well. A blog post that is effective should include internal and external hyperlinks, SEO (popular keyword), and videos. Regular blog updates are essential for the best results.
Explainer Videos
Over 90% of companies who have used explainer videos consider it the best way to market the brand. The conversion rate of landing page explainer videos has increased by over 80%. Explainer videos are available in many forms, including PowerPoint presentations, animated films or videos with illustrations, as well as interviews of team leaders.
SEO Content
You need to optimize your content for a better search engine rankings if you want it to reach your intended audience. SEO (search engine optimization) is not a collection of artificial techniques that use relevant keywords in different forms. There are many simple ways to do SEO. The best is regular site updates, high-quality images, using trending words in key places such as headings and meta descriptions in the text, and alternative text for images.
Ties Within The Community
The last but certainly not least important part of ICO project marketing is to create connections within the crypto and blockchain community. Your potential investors are active and important members of the crypto community. These crypto communities can be found on both popular social media platforms and specialized platforms. Selling content is not recommended in social media where crypto marketing has been banned.
It is important that the tone of voice matches the group's topic. These groups can include groups for digital currencies, crowd sales and crypto assets. They may also be for Blockchain technology, blockchain startups or ICO listing. You can easily start a discussion in communities by asking questions and answering them. The following are some of the most influential crypto communities that use social media and instant messaging for marketing:
- LinkedIn is an online network that allows professionals in the digital currency sector to communicate with each other. It is a very important tool for potential investors. This network is home to several groups and communities that deal with cryptocurrency, such as Blockchain Lab, Blockchain Academy and Bitcoin Blockchain & FinTech Think Tank.
- Telegram is a social media platform that is popular among crypto enthusiasts. It's a safe messenger. A Telegram channel and Youtube are the best combinations. You should also join popular groups and channels like CryptoCommunities and SmartContracts.
- Twitter is a very popular platform amongst the crypto community. Elon Musk is known to regularly post on Twitter in order to manipulate and influence the cryptocurrency market. Twitter has banned cryptocurrency marketing. You should therefore be cautious about the posts you make in groups such as ICO Drops and ICO Analytics.
- Facebook, the largest and most popular social network in the world, has also banned direct crypto-marketing. There are many communities here that support digital currencies with a large audience, such as ICO Investing Group and Initial Coin Offering Token.
- Reddit is a network that combines a news aggregator with content ratings. You should avoid advertising when publishing your posts and integrate your content with the mainstream. Popular groups: CryptoCurrency BlockChain Blockchain Startups.
The Tactics Of Paid ICO Advertising
Social media and search engines have restrictions on the advertising of cryptocurrencies. It is best to give this part of ICO promotion to ICO marketing agencies that are familiar with the market. The team can do this on their own, if it is planned and structured, without hiring an ICO agency.
Marketing tactics include conducting paid social media campaigns, accessing specialized advertising aggregators, and attracting influencers to target your potential customers.
Paid Social Media Marketing
Social media paid posting can help you reach a large audience at a very low cost. However, in this instance, it's crucial that your essay informs readers about both your ICO and significant industry issues as a whole. Avoid direct ICO advertisements. Posting valuable information about digital currency, in general, can yield the maximum returns. Posts with cool illustrations will be most appreciated on social media. The number of new subscribers can be used to evaluate the success of the paid promotion.
Display Campaign
By referring to sites that specialize in cryptocurrency advertising, you can reach a wide audience. This "display campaign" uses advertising messages in various formats. From banners to video clips to flash notifications or texts. Advertising integrators reduce the complexity of a campaign. Websites that are recommended for ICO marketing services include:
- A-ADS
- AdBit
- Bit-Media
Attracting Influencers
Influencers in the ICO community can help you to build your reputation and attract more attention to your project. It is not just about people but also sites that have influence in the crypto-community. Influencers can also publish your content in exchange for compensation. You should also consider whether the audience of influencers matches that of your target audience. You should also evaluate whether or not they have the best content and whether or not their subscriber base is large enough.
Blockchain Marketing Strategy
Blockchain and digital transformation have changed the world in many ways, including how advertising and cryptocurrency marketing is done. The Blockchain allows for detailed tracking of transactions. It is possible to accurately assess the return on marketing investment. You will reap the benefits of Blockchain marketing if you use it for your ICO.
- The need for intermediaries has been eliminated.
- The credibility of the ICO is increasing.
- The privacy of users will be strengthened.
- It helps to create decentralized applications for your projects.
Eliminate Intermediaries
The goal is to eliminate expensive middlemen, such as Google or Facebook, that track marketing results. You don't need a third party in the Blockchain. Free blockchain browsers allow you to filter out unwanted traffic. Decentralized platforms stand for advertising exchange. It's a place where publishers and advertisers can meet to make pacts. Platforms run campaigns on the Blockchain with seamless transactions between publishers and advertisers.
Confidence Is Increasing
Blockchain offers transparency and unalterable data that will increase the credibility of ICOs before investors and users.
User Privacy
On the Blockchain, users control their own access to confidential information. Blockchain services like secure messaging and file sharing, and decentralized Identity Solution are useful for this. If you can assure your users that their data will not be stored on a central server, they will feel more confident about your project.
Our team of experts can help you start off on the right foot. Our ICO marketing services will help you to maximize your potential. From finding the right investors and creating innovative campaigns, we can help. Want to start?
Apps
Decentralized applications can be a good alternative to traditional applications. Apps can be created for users without any third-party involvement. This opportunity will attract many users, which will result in additional investment.
Blockchain Marketing Tools
Special tools, such as, i.e. Applications and platforms are components of digital crypto marketing. You can use the precise information on the interconnection to organize positive Feedback (exacerbating Feedback) and provide Agile-style Marketing with minimal costs. It is not just important to select the right tool for measuring results but also to know what data you should collect. A set of tools is required for ICO marketing success. These include tracking tools, ecommerce, affiliate marketing, influencer marketing and loyalty programs.
Advertisement
The blockchain platforms AI make it simple to track and monitor advertising, as well as prevent fraud, unwanted visitors, and phishing.
E-commerce
Blockchain marketplaces provide e-commerce services with features such as protecting user privacy, authenticating goods, etc.
Influencer And Affiliate Marketing
Blockchain platforms can be used to prove the accuracy of crypto affiliate marketing. Smart contracts can simplify your interactions with influencers. Tracking systems are used on Social media, Market and Patron platforms.
Loyalty Programs
It is not because the users are not able to fully utilize their bonuses, but rather that they do have insufficient time. Platforms allow users to exchange their points in the network.
No Plan - No Launch!
Before the launch of an ICO, ICO marketing strategies and tactics are created and implemented. It's difficult to launch a project successfully without marketing. A failed launch can also discredit the idea itself.
To make sure that your idea is a source of money, the technological execution is combined with an ICO marketing campaign. The marketing plan is what convinces potential investors they can make money investing in your project. You can reach your audience with a marketing strategy that is well-developed, content marketing and proven methods of increasing organic traffic while using low PPC.
Are You Looking For ICO Marketing And Promotion?
ICO marketing is not about complicated or exotic techniques. According to what was stated above, a business that launches an ICO is able to do it all on its own. This is true at first glance, but it's not the whole story. There are some critical points in ICO marketing tactics and strategies that appear to be simple but require the resources and experience that most teams lack. This ICO marketing agency will be able to do all of these things much more effectively and efficiently. Professional marketing agencies are becoming more important as the market grows and the competition increases. You can save money by developing a marketing strategy using the information in this article. If you do the math, this won't save you much money. In a market that is dynamic, CISIN's ICO marketing agency has proven to be successful.
We will see more companies preparing for ICOs or Initial Coin Offers as cryptocurrency becomes increasingly popular with startups and established businesses. A crowd sale is a way for startups to raise money. Early supporters receive a portion of the crypto-currency used by the startup during a crowd sale. Often, bitcoin is used as the currency to facilitate an ICO.
Like an Initial Public Offering (IPO), promoting an ICO can be both complex and rewarding. ICOs may be relatively new, but many startups and technologists believe they will become more common in the future as more startups begin to explore and apply cryptocurrencies.
Conclusion
It is not easy to implement a successful ICO. It takes a lot of planning and coordination to ensure that a newly-public company is able to secure as many investors as possible to fulfill its business goals with a boost in engagement rate and enhanced online visibility.
