According to the Senior Commerce Marketing Manager at cisin, converting website visitors into customers is the number one priority for all online marketers. She believes that your website must be designed and maintained in a way to maximize conversion. It should have a cohesive structure, be easy to use and convey the value of your company, as well as lead customers to conversion.
Are you ready to launch your online venture? Cisin Commerce products enable you to sell physical goods or book online appointments. Our marketing tools help boost sales and give complete control of your business .
Convert Visitors To Customers On Your Website
- Search engine rankings sales teams for important keywords can help you to be more visible. Adwords is a great option for advertising. Pay-per click advertising may be the answer to your problems.
- Define your web-based strategy. What do you consider the most important purpose of your site? Do you want to promote your products and business? Information? Lead generation? If you are only doing a little, it is fine to use two or three strategies. If you don't make it clear what you want your customers to do, you won't get the results you desire.
- Direct visitors from Google Adwords to a different page than your home page. The landing page is similar to a sales letter. Its purpose is to convert visitors into customers and close the deal.
- Many visitors will leave the site as soon as they land. Assure your visitors that they are at the right place, and that you can help them. Catchy headlines will help. Copy should highlight the advantages of the product.
- Ask your visitors to blog posts. This should be obvious. But ask them to place an order online or to call you right away.
- Your customers deserve a guarantee. Clearly explain your privacy and return policies. It will help them feel secure and avoid any problems.
- Don't underestimate the power of testimonials. They can enhance your business's credibility and add value. Use satisfied customers. You can post testimonials on your website by asking for them.
- Include both a contact form and a button. Some people prefer to fill out the form while others prefer emailing you. Keep the form as simple as possible. You only need to provide your first name, company name, phone number and email in most cases. Place the small form at every page of your site.
This article will demonstrate eight different lead generation strategies/Digital marketing strategies that you can use to convert website visitors into leads.
Techniques
Google Analytics and Cisin
Google Analytics will show you how many people visit your website. It will still need to know what company or how many people they represent.
- Cisin's reverse IP lookup uses technology to identify the companies that visit your site.
- Cisin Alerts are a great way to create a strategy for converting these visitors into leads.
Cisin for Marketing
Find qualified leads by tracking visitors to your website, measuring the success of digital advertising campaigns and tracking your digital campaign.
Cisin Alerts
Use alerts to send Slack and emails whenever you receive a new visitor or a company that visits your website frequently.
These alerts allow you to respond quickly to users and engage them.
- If the company you are visiting is already in your database as a lead, then you can assign a representative to follow-up.
- You can send them resources based upon the marketing team of the pages they have visited, or you can start a chat immediately to engage.
Zapier is integrated with Cisin. You can use Zapier integration to import data from cisin into your CRM, and then integrate it with Clearbit or Full Contact for contextual information.
Exit Intent Popups
Exit intent popups, when used correctly can be an effective tool to generate leads. They can increase conversions by 5-10% qualified leads.
When the user drags the cursor to the "close" icon, the pop ups will appear.It is equivalent to shouting "Hey stop!" Wait until you leave! We have more for you to see!
Exit-intent popups B2B audience include:
- Subscribe to your newsletter: Provide a signup option.
- Social Media Link: Request that the visitor connect to your social media channels. If they are not ready to convert, you can still add them into your funnel.
- Exclusive Content: As a thank you for signing up, offer exclusive and gated content.
- Discounts: Offer the company a discount in exchange for their information (or use cisin tools to segment based on business type).
- Give away free t-shirts, stickers and other giveaways
Social Media Platforms is important to nurture this type of sign up until it is ready to be passed on to the sales representative for follow-up. It's better to have their contact information than let them go without engaging them one last time.
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Live Chat
- Live chat can be a great tool to increase conversions and engage your visitors.
- You can increase your conversions by 45% if you provide instant customer service.
- Live chat allows you to engage with your visitors by sending them messages that are directly related to the content they're viewing.
- You can modify the first message according to the URL and the country parameter.
- You can customize the experience depending on whether they are returning or first-time visitors.
- You can directly engage your visitor with a specific message or offer based on their website activity.
Qualify Visitors With Longer Lead Forms
Use the form sales process fields on your landing page to enhance your copy.
TruckersReport tested its signup form A/B by comparing it with a simpler form. The form with more field conversion was 13% higher than that of the shorter form. It will take time to find the right number of fields. To qualify signups, determine what information you need.
Paperchain is similar to the solution Paperchain provides for record labels and music publishers. It uses multiple fields in order to identify and eliminate people who are unsuitable.
It is possible that a prospect who refuses to complete a long form is not ready to buy. To trigger specific customer journeys, they can segment their list by adding "Organization Type" and "Organizational Name".
If you are a B2B business and want to limit the form to just a name or an email address, use form validation to only accept domains that come from companies. You can do this by rejecting emails that use free domains such as Hotmail or Gmail. You can use this list to exclude email domains from your form.
Create Landing Pages For Your Paid Marketing Efforts That Are Specific To The Campaign
- How can you influence the CPC for AdWords Ads? Ad quality score.
- What factors influence your Ad Quality Score? Ad quality scores are influenced by the relevance of your ad copy and landing page copy as well as conversion rates.
Digital marketing AdWords rewards those campaigns that have their landing copy aligned with the ad copy, and also campaigns that consistently convert.Google will use these factors to determine relevance, even when you are running paid campaigns.This is an example of the results I found while searching for "media credit" solutions.
Media attribution is directly mentioned in sales process headlines for all advertisements. Neustar has it in their URL. It's fascinating to see how these companies create their landing pages, and then convert visitors.
Media (or marketing/multi-touch) attribution all feature prominently in the page headlines, URLs and page copy. My search was thorough. Companies need to understand what I am looking for. Content-driven approaches are used to attract me and nurture our relationship.They provide me with content that will help me to learn more about a topic in the hopes of making me more interested and, hopefully, more likely to become a paying client.Both search ads and display advertising are affected.
Optimize for Your Highest Converting Acquisition Channels
- Understanding your visitors and optimising the content to convert them is important.
- Understanding where they are from is also important for marketing channels.
- It is important to know the source of your traffic and the channels that generate conversion rates.
- Add the event dimension in Google Analytics' Acquisition dashboard to see your conversions.
- Conversion Dashboard allows you to view conversions in a more visual way.
- Multi-Channel Funnel Analysis can be used to gain further insight.
Use Context-Based Calls To Action (CTAs)
CTAs can be used outside of landing pages. CTAs can be used in other places than landing pages. Cisin Blog uses "contextual call to actions" in its blog entries.
The material that the visitor read is relevant and relates to the product offered.This simple method can increase sign-ups and opt-ins. This method is more natural-looking and less intrusive compared to popups or banners that some website visitors have grown to ignore.
Create Content For The Bottom Of The Funnel Using Better Keywords
It's easy, when using sites to optimize search engine optimization like Moz or Ahrefs, to look only at the top-performing keywords. It's logical to optimize your website for traffic near the top of the funnel.What about longtails? What keywords support conversion and drive repeat traffic - rather than early-stage prospects like newsletter signups? This is material for the bottom of the funnel.
It is important to conduct further research. Once you've determined that the structure of your website and its user flow matches your ideal customer journey, you can start identifying keywords and channels for each stage.Add a segment named "Returning Visitors", to your Google Analytics Dashboards.
Keep Navigation Simple
Visitors should be able to purchase products from your website with a few simple clicks. Navigation should be intuitive and easy to understand for all visitors.
Experts recommend that you view your website as an advertisement for your company. It should be simple to find out about your business, answer questions, browse through categories, and make a purchase.A clear taxonomy is a great way to make your website navigation more accessible. It's the way that you group and categorize your content. Make it easy for your visitors to find information.
Taxonomies can be created by researching what other sites and brands are doing-
- Look at social media posts of the websites of your competitors- See what terms and phrases are used by other websites in your industry. Customers have become accustomed to using websites, and they already know what they want. Make it simple for your customers to locate and buy your products from your website.
- Google Trends can be used to check the rankings of terms or words within your industry. By looking at the terms people use to search for, you can find new words that describe your product. Deana says that it will help you decide which term resonates best with your target audience.
- Once you've established your website, you can analyze the search engine results to see how people search. A jewellery store, for example, might find that customers prefer to search for "pendants" or "chokers" rather than "necklaces."
Read More: 5 Ways A Digital Marketing Strategy Can Help Your Business
Create a Great Destination
A website that is visually appealing in seo strategy and easy to navigate will engage visitors. Offer a potential customer website that's informative and relevant to your visitor's interests and needs. It will encourage them into converting. You should direct them to the pages where you have your product or sale and its advertised price.
Focus on the following elements to build a site that encourages conversions-
- Bright visuals are important: Users should be able to zoom into images that show your product in different angles and view additional detail. Videos that demonstrate the use of your product should be short and concise.
- Performance: Your website's menus should be easy-to-use and include dropdown menus in each section. Links must be easily visible and load quickly, so that the user can know where to click. The internal search button should be easily accessible.
- Call to Action: Encourage your visitors to purchase with prominent CTAs such as Buy Now and Add To Cart.
- Reviews and testimonials: are powerful tools that can encourage buyers to buy.
Build A Relationship With Your Visitors
New visitors are more likely to be loyal customers if they feel a connection between potential customers to your brand. Digital marketer start building a relationship with new customers before they visit your website. Social media is a great way to get to know your customers and promote your brand, according to experts. Not all of your followers are customers. Encourage them to contact you to begin the conversation.
Here are some ways to get the conversation started and increase conversion-
- Collect contact information from visitors: Forms can be a great tool to gather data about your website's visitors and encourage them to sign-up for emails or any other communication. This will help you build a list with people who are interested in your brand. It is the basis for an effective email marketing campaign.
- Send welcome automations: After someone has opted in to receive emails from you, you can send them a series of emails to introduce the brand. Include a special offer to encourage the first purchase. Then, you can send sales pipeline automated emails during critical points in their customer journey.
- Customers behaviour:You can respond to the behaviour of your customers by sending another automated email. You can then focus on your business and other tasks. You can send an email that suggests products based upon what the recipient has already looked at, or recommends products based upon their previous browsing based on digital marketing strategy.
- Everyone loves to be asked their opinion:. Create a simple customer survey and ask them which categories or products they find most appealing. You will better understand your customers' needs and be able to improve future targeting.
- Offer incentives: To encourage customers through email campaigns to make their first or subsequent purchases, you can offer them additional benefits. Offer free shipping to customers who spend a certain amount, or discount based on their total purchase value. You can extend special offers to future purchases. If a customer spends $150 today, they can receive $50 off the next purchase.
It's A Good Idea To Take Advantage Of Every Opportunity
You can still get your customers into the store even if today they are not interested. You must be able to interact with customers in real time to give them a response they feel is authentic and relevant.
By connecting your contact information with a CRM, you can organize your knowledge and identify trends. These data can help you segment your customers to create messages that are tailored to their needs. These data will also help convert your customers.
These tools will help you maximize your marketing ROI sales.
- Automations for Abandoned Carts: Nearly 70% of online shoppers abandon their carts before checking out. If someone adds an item to their cart, but doesn't complete the purchase, they will receive an abandoned cart email.
- Retargeting Ads: Retargeting ads on Facebook, Instagram and Google keep people interested even after they leave your website. These ads remind people to come back to your website when they're ready to purchase, helping you recover lost sales.
- Paid Search: Paid searches can drive quality traffic to your website, since they are based on consumer demand. It can also be used to engage both old and new visitors. You can increase your organic traffic by combining text ads with product listings.
- Reviews: You can create valuable and original content by using cisin automations that ask customers about their purchases. You can share other products with your customers when you ask them for their reviews.
Experts believe that organic search encourages some people to still have to finish their purchase. These tactics can help you break through the clutter and keep your brand on their mind. These tactics will also encourage them to return to your website to complete the purchase.Make sure all digital advertising has been disabled after an expiration date so that your customers are not disappointed when they come to your website.
Experts recommend that the content on your homepage should always be current. Avoid greeting them with holiday offers in January. You do not want your website's content to be perceived as insensitive, if it does not reflect the current events around the world.
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Conclusion
You will be more successful in converting your website into leads if you are able to connect with your customers. Include your contact information, including your phone number, email address, social media links, and physical address if you have a brick-and mortar store. You can use live chat to quickly answer simple questions.
Experts advise "Achieve 5-star customer service and communication standards." You should tell your customers if you are unable to answer their question right away.Are you ready to launch your online business? Cisin E-Commerce allows you to book appointments and sell products from your website. Our marketing tools allow you to control the success of your business.
