Contact us anytime to know more - Abhishek P., Founder & CFO CISIN
Online stores can increase their sales by using an ecommerce app that is intuitive and functional. Additionally, the highly sought-after spot on a customer's homepage and notifications screen can provide additional marketing opportunities that can help build brand loyalty in a wide range.
What is an Ecommerce Application?
An ecommerce application, also known as mobile commerce software, is a piece that allows customers to shop online and make purchases.
Both business owners, as well as their customers can benefit from mobile commerce apps. Customers can customize and control their experience, while brands can engage customers in a more personal space. The process of developing a mobile app can be made easy by platforms.
An ecommerce app differs from social commerce, which is the practice of creating sales channels through social media. Selling on Facebook and shopping via Instagram Social commerce is a valuable trend that is growing. However, the term "ecommerce app" refers to a piece of software that is specifically associated with a particular brand.
What Are The Key Features Of An Ecommerce Application?
Although aspects such as design and presentation may differ between ecommerce platforms and apps, they all share some common features.
The Essential Features Of An Ecommerce Application
- You can search and browse the products. It doesn't matter if you are searching for a particular item or looking through the most recent products. The point of an ecommerce application is to make it as simple as possible to find the right product.
- Shopping carts. All mobile commerce apps require a shopping cart that allows customers to add items and change quantities.
- Customer service Customers sometimes need assistance in navigating online stores, such as if they made a mistake or wished to exchange or return an item. This process is made easier if there's ecommerce customer support within the mobile app.
Additional Features In An Ecommerce App
- Push notifications. Push notifications can be enabled to notify customers about restocked products, remind them of items in their shopping carts, etc.
- Multiple payment options. Multiple payment options make it easy to complete your order. Customers have additional flexibility by being able to pay with a credit card or through services like PayPal.
Different Types Of Ecommerce Apps
There are two types of mobile commerce apps that can be used to sell to consumers:
- B2C: B2C apps are the most popular ecommerce apps. These apps connect businesses that sell goods or services to individuals. Apps for online shops like Amazon or Nordstrom are just a few examples.
- C2C: C2C ecommerce apps allow two or more users to exchange goods and services. Apps like Poshmark and eBay are examples.
The Advantages Of Creating An Ecommerce App
No matter your business model, creating an ecommerce application is beneficial for both consumers and business owners. Here's how:
- Speed: Ecommerce apps store data on mobile devices. This makes them faster and more user-friendly than their mobile web counterparts. A faster load time can result in higher conversion rates and lower bounce rates. Customers are less likely to abandon their carts, and business owners will be more likely to increase their revenue potential by having a mobile app that loads quickly.
- Visibility: Visibility is key.
- Personalization: Ecommerce apps let customers personalize their shopping experience by saving sizes and adding favorite items to a wishlist. Business owners get more insight into their customers and can tailor real-time communications to meet customer needs.
- Loyalty to your Brand: Ecommerce apps allow business owners to retain customers and increase brand loyalty. App users are three times more likely than other customers to return to your store for a second purchase, according to eMarketer. They also generate three times more revenue than other shoppers.
11 Reasons Why You Need An Ecommerce Mobile App
Online businesses have unlimited potential. Online shopping is more popular than ever. This is true for all industries. You can reach consumers anywhere and from any device, thanks to the power of the internet. However, the devices they are using will play a significant role in your success. Mobile consumption is a fact of life. A recent study found that 96% (or 96%) of Americans own a smartphone. 81% of Americans own a smartphone. Take a look around. These devices are almost always with us. You, as a business owner, need to be able to recognize these signs and then adapt. How can you use this information to increase your eCommerce sales? Your eCommerce shop must have a mobile app.
An eCommerce website is not enough to make your app store successful. You'll quickly see that all is moving in the mobile direction if you look at the latest eCommerce trends.
Do you really need a smartphone app? 100% YES!
Too often, I meet with business owners who seem content with their eCommerce site's growth, sales, revenue, and other aspects. They don't see the need for a mobile application. This was the inspiration behind this guide. You must build a mobile eCommerce application if you want your website and brand to remain relevant over the next few years. Here's why:
Mobile Commerce is a Hot Trend
- Mobile devices are dominating the eCommerce market.
- Look at your sales metrics to see which devices customers are buying from. It's likely that many of these people browse and buy using tablets and smartphones.
- Mobile devices account for 67% of all eCommerce transactions globally.
- Mobile commerce will account for 73% of all eCommerce sales in the next two years.
- Mobile shopping is a common practice. It's so much easier than waiting on a computer. With a desktop or laptop computer, our phones are always within arm's reach.
Consumers buy from anywhere. Mobile commerce allows people to shop on the train, bus, or Uber. People shop online while on their lunch break or walking down the street for a cup of coffee. It's too simple.
Mobile app development services mobile app development projects is the best way to ensure your eCommerce site has a share of mobile sales as they continue to rise in the future.
Why?
Shopping mobile apps are increasing at a rate of 54% over the past year. This is the highest rate of any app category. Let me try to put this in perspective. All industries have an average annual growth rate of 6% in mobile app usage. Shopping is 48% more than the average. Sometimes, it is as easy as reading between the lines to make a decision like that. The eCommerce market is dominated by mobile sales. Shopping apps are more popular than any other app. You'll see that eCommerce apps will help increase mobile commerce sales by default.
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Consumers Prefer Mobile Applications
Is it possible to generate eCommerce sales using mobile devices, even if you don't have a mobile app? Let me assume that the answer is yes. Some people may be happy to see that your site is reaching smartphone users and tablet users. You're only scratching the surface. Don't get me wrong. A mobile-friendly website is essential, regardless of whether you have an app. 85% say that a website should look the same or even better than its desktop counterpart.
A negative experience on a mobile website can lead to 88% fewer customers returning to the site. 47% expect a mobile website to load within 2 seconds.
A mobile-friendly website is a must in order to generate eCommerce sales. The most important statistic, however, is the following:
78% of consumers would prefer to use an app than a mobile site to purchase from an eCommerce store. That's right--78%.
Let this sink in. This means that 80 percent of people who are currently buying from your app would prefer to buy through it, even if they're only making 100 transactions per week. These are your current customers. Think about how many people you are neglecting simply because you don't have an app.
These are the top reasons people prefer mobile apps to mobile websites.
The top two reasons are convenience and speed. Mobile apps offer a superior shopping experience overall.
Take a look at your habits. Would you prefer to shop online for something?
An app's functionality will provide a better user experience, regardless of how responsive or fast a mobile site might be.
If your eCommerce website doesn't offer a mobile app, it's not only missing the majority of the market but also presenting a poor experience for existing customers.
Get A Competitive Advantage
This is a piggyback on my previous point. Your eCommerce website is currently at a disadvantage if it doesn't have a mobile app.
Customers prefer to shop on mobile apps, so it is only a matter of time before they stop shopping from your mobile site. It's a good thing that you are still getting mobile sales, but it will end soon.
However, it is a plus to be an early adopter and build an eCommerce mobile application development. This will give you an edge over websites that don't have one.
The app will allow a consumer to choose between your website and a competitor's site.
Because I have heard it from other business owners, I can understand what you're thinking. It's unlikely that your largest competitors have a mobile application, so don't rush to get one. For now, you'll be focusing on creating a website that is better than the competition.
This is a dangerous mentality.
Although I don't mean that to be rude, you are crazy if your competition doesn't have a mobile app.
Amazon is the most competitive eCommerce retailer right now. They sell just about everything you need. Ninety-five million people are Amazon Prime members in the United States.
Amazon might not stock your brand products. How unique are your products? Is it possible for a customer to get something similar using another brand's Amazon app? Probably.
When someone visits your website, they will always remember the Amazon experience. If your site fails to meet these standards, the customer will not be able to purchase from you.
A mobile commerce app is the only way to replicate this shopping experience.
Another thing to remember: While a mobile app can give you a competitive edge today, it won't last forever. Everybody will have a mobile commerce application in the next few years. It's best to start one right away, so you can get a leg up on others who are late.
Higher Conversion Rates
Let's get to the numbers. All you need to do to improve your KPIs and ultimately increase your bottom line is essential.
It's a good place to start. Let's compare mobile application conversions with mobile website conversions.
These numbers are clearly in favor of the app.
Consumers are able to view 286% more products and add items to their shopping basket at an 85% higher rate when shopping through an app rather than a mobile browser.
This is great as it means that your products and brand will be more visible. We'll discuss the possibility that a customer will want more than what they originally wanted.
Although products viewed per session are great, add-to-cart rate rates and product views are not what really matter. However, conversions are the most important thing.
As you can see, mobile apps convert at a rate 130% higher than mobile websites.
Imagine how much you could make by increasing your conversion rates by just 130%. This is not even counting the number of customers you will have after your app goes live.
It's simple. The bottom line is that more conversions equal more dollars and that mobile apps lead to higher conversion rates.
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Improve Marketing Communication
It's easy for sales metrics to get you excited when you make a major decision about your business. A mobile app for eCommerce shops will not disappoint in terms of sales. However, this platform can do so much more.
Marketers love mobile apps. You can make more profit from your customers and prospects by improving your marketing campaigns.You cannot expect to drive conversions without a mobile app.
How often do they need to return to your site? Your best customers will not need to purchase something every day or even every week.
You spend marketing dollars on social media campaigns and email communication to reach your customers on other channels. A mobile app will allow you to communicate better with customers via push notifications. Take a look at engagement rates for push notifications as compared to traditional email marketing.
A push notification is opened by 60% of users, compared with 20% for emails. A push notification is openable by 40% of users, compared to 5.4% of emails.
Push notifications are clearly a better way for customers to get in touch with you because the user doesn't have to do anything.
You can reach customers via social media by relying on them using the platform, seeing your advertisement or post, and then navigating to your site. Then, convert them from there. It is just too many steps.
Email communication is the same. To receive email communications from you, a person must sign up. Once they have opened your email, they will need to read the content and click on a link to go to your website.
Push notification allows users to see a message directly on their home screens, much like text messages. The message will open and direct the user to the app. This makes it much easier to purchase.
Read More: How to Create an Excellent Mobile App Development Team?
Increase the Average Order Value
Already, we know that mobile apps improve user experience and increase conversion rates. These are not the only financial benefits of building an app for eCommerce sites.
Your average order value (AOV) will be boosted by a mobile app.
This makes sense, considering that we have previously discussed how many products are viewed on mobile apps per session.
People can browse more easily when shopping via a mobile app. They have more opportunities to view what you offer.
The average order value of mobile apps is higher than desktop browsers and mobile browsers combined.
It is huge to increase your AOV by $10. Let's say that you have 1000 mobile transactions per month.
An additional $10,000 per month or $120,000 per annum would be earned by increasing your AOV by $10. This is without taking into account the increased transactions that a mobile app will enable. In reality, this number should be higher.
You can Create a Personalized Shopping Experience
Personalization is an essential component of eCommerce success. You might be already using personal tactics in order to drive eCommerce sales.
You might segment customers based on their location, age, gender or gender when they sign up for emails from your company. You can then send them targeted emails to enhance their experience.
You can also personalize your homepage depending on where a visitor is located when they visit your website. A customer visiting your website from New York City in December should not see bathing suits. However, a Miami customer could.
These are the most common tactics used by eCommerce websites.
A mobile eCommerce app is the best way to personalize your shopping experience. An app will allow you to track user browsing history and purchase history, allowing you to make personalized recommendations.
It's possible to do this from a website, but it depends on the customer being logged in. So it's easier to do it from an app.
63% of consumers desire a personal shopping experience online. This is an increase of 57% from just two years ago. Overall, this is another positive trend.
This personalization strategy can be combined with push notification campaigns. We discussed this earlier. Instead of sending out the same push notification to everyone using your m-commerce app, you can send personalized notifications based on a user's preferences.
Customers can access their entire purchase history via an app, which allows them to quickly order repeat orders. These customer profiles can be used to track customer rewards, which I will discuss in more detail next.
Customer Loyalty can be Increased
Implementing a customer loyalty programme is a great way to encourage customers to spend more. An eCommerce mobile app will increase the likelihood your customers will be involved in this type of program.
Additionally, 82% of consumers will shop on sites that offer loyalty programs.
This is something you should take advantage of. Apps allow customers to view their status in a program in real time. This relates to the previous point about personalization.
Your customers will be motivated to spend more to get their next reward by joining a loyalty program. These are just a few examples of what I mean.
You can set up your loyalty program based on transactions. It can be thought of as a virtual punch card. You can order five items from the app and receive a discount for your sixth purchase.
A loyalty program can also be implemented by rewarding customers based on how much they spend within a certain time frame. Customers who spend $500 per year will receive some kind of benefit or reward. Customers who spend $1,000 per year will receive even greater rewards.
Psychologically, this encourages people to increase their average order value and their purchase frequency to reach the next spending level.
You might already have a loyalty programme on your website. The same promotion can be run through a mobile application, which will make it even more effective.
Reduce Cart Abandonment Rates
eCommerce businesses face a lot of problems with abandonment. This is one of the most important KPIs you should track.
Cart abandonment can be frustrating because customers are often just a few clicks away from completing the purchase. What went wrong?
These are the top reasons to abandon shopping carts.
- Additional costs such as shipping and taxes - 60%
- 37% of people are forced to open an account.
- The checkout process is lengthy and complex - 28%
- 23% Could not see the total cost.
- Website crashed or had problems - 20%
- Site with credit card information was not trusted - 19%
The most common reason for cart abandonment is not related to money. Mobile apps solve these problems.
Mobile apps have the lowest abandonment rate than desktop websites and mobile websites, as you can see.
Mobile apps for ecommerce reduce friction during checkout. All of the customer's preferences are saved once they have purchased something.
When it's time to purchase another item, the customer won't need to enter their name, billing information, or shipping address. You can complete the entire purchase in just a few clicks.
You can accept other payment methods through mobile apps. Apple Pay, Google Pay and PayPal are some of the most popular mobile payment options. These methods can be integrated into your checkout page so that users can purchase items by simply scanning their fingerprints.
Every additional step during the checkout process allows the customer to cancel their order. You can keep abandonment rates low by reducing the steps required to use a mobile app.
This payment gateway technology can be accessed in both Android and iOS apps.
Offer Enhanced Customer Service
Customers will spend more on customer service. Moreover, 73% of retail customers believe that they are encouraged to spend more and shop longer after having good customer service.
This is something you need to consider when designing your mobile development team m-commerce app.
Customers should be able to easily find your contact information instead of forcing customers to go to your website or search for you on Google. Provide a "call us" button right in the app.
Live chat support can be accessed directly from the app.
Your customers can track their orders from the moment they place an order until it arrives at their door.
This is possible on a mobile site, but the UX will be much better if it's done in an app. This resource-intensive task will not be as responsive on a mobile site.
A Steady Increase In Retention Rates
You should be happy whenever you are able to make eCommerce sales. However, sales are only one part of the story.
What percentage of your sales comes from repeat customers?
Research shows that it can be 25x more costly to attract new customers than to sell to existing customers. Profits can be increased by as little as 5% by increasing customer retention. This is between 25% and 95%.
Check out the average mobile app developer retention rates.
38% of users will return to an eCommerce app at least 11 times after downloading it. It's possible that they will be shopping multiple times during these 11+ visits.
The app is also frequently used by mobile users.
There is a 50% chance a mobile user base will return within 30 days after purchasing something.
Push notifications can be used to get users back, even if they aren't returning as often as you would like. To encourage users to purchase from your app, offer a flash sale or an exclusive deal. These opportunities won't be available on a mobile website or desktop site.
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Conclusion
A mobile type of app is essential for your eCommerce store.
The numbers speak for themselves. Here are 11 data-driven reasons why eCommerce shops should make this a priority. Here are some key KPIs.
- Conversions are up
- Higher average order value
- Reductions in abandonment rates
- Higher retention rates
These metrics are important to me, and I know of no eCommerce store owner who doesn't want them to be improved.
Consumers also prefer mobile apps. This is an unavoidable fact. It's now time to get started. This might seem intimidating if you have never created an app before.
It is much easier than you might think to build an app. Create an eCommerce mobile app with cisin app developer. No matter what level of technical ability, anyone can create an app using our platform.
Reach out to us if you have any questions or need us to build it. We will be glad to provide as much help as you require.If you want ios development process services we can help out.
