A company can create a product website in two ways: In House Web Development and Outsourcing Web development. Both methods have their advantages and disadvantages. In-house Web Development is the way by which the company itself hires their employees on their own and designs the website. And Outsourcing web Development is how a company heirs a 3rd party company that will take care of the product website.
Choosing a specific way of website development services depends on many factors, such as:
- Cost
- Type of product
- Kind of marketing strategy
- Turnover or budget
- Communication
So, to learn the pros and cons of the two methods, continue to read the blog, and you will be able to choose easily.
What is Website Development?
A website is a publicly accessible estrade devoted to any specific purpose, service, or product. It usually contains all multimedia files, including texts, videos, pictures, etc. A website can also include 'hyperlinks' that connect it with other websites. A website can fulfill many purposes: personal, governmental, e-commercial, and organizational.
These websites usually contain several interlinked pages with a specific domain name, such as www.Amazon.com or www.Flipkart.in. These pages contain information about any product or service. Many workforces (groups or organizations) are needed to maintain these websites. Any website which is publicly accessible comprises the World Wide Web (WWW).
Now in the 21st century, most customers have access to the internet. And they usually rely on the product depending on the website and customer service of the organization. An organization needs to use more conventional marketing techniques like ads in newspapers, pamphlets, visiting cards, etc., or there is a chance of losing their potential customers. This is because customers are more comfortable visiting their website and getting information.
These websites can be accessed from any device, location, and time worldwide. This increases your marketing strategies, targeted customer base, and organization's popularity. Thus, website development is essential for both established and uprising companies.
What are the Processes and Benefits of Web Development?
To create a website, you have to follow these steps-
- You have set up a unique domain name for your organization, like organisationname.com. You can only put that name if a similar domain name is not on the web. To verify whether your website name is available, go to google search and enter your name. If it redirects straight to registration, the name is available for you.
- By choosing a specific organizational email, you have to create your domain. Then you have to select a host for your part. This will work as a store and will allow the visitors.
- Then you have to design the pages of your website. For design purposes, you can hire a experienced web designer.
- After the designing part, you must decide what the website will say to its customers. It can tell about the business, the product, the source of the company, and how it can help your customers. In this stage, you must think about the images, text, and other multimedia files that can be added. A better website is user-friendly, easy to find all options, and informative.
- Some of the options that you have to add to your domain are:
- Home - The homepage contains a few lines about the organization. And also, categories of products you are selling, memorable one-liners, and why the visitor should choose your organization.
- Services - On this page, you can specify the types of service you can provide the customers and the locations.
- About Us - Here, you have to mention the source of the organization, how it started, its background and its aim.
- Contact us - You can specify the contact phone number, official email address, and the organization's location. You can also provide the organization's social media handles like Facebook, Instagram, and Twitter. You can also give the google map link of your company's location.
- After all these steps, you have to decide on a logo for your company which should be unique. This logo will define your company, and people will recognize your company by it. So, choose an outsourcing web development service provider very carefully.
You can create a fully functioning website for your business by maintaining these few steps.
Some of the benefits of website development are:
- Customers will get 24x7 access to your company products.
- Includes a larger spectrum of visitors
- Better advertising at a low cost.
- Regular updates can be given on products.
- Easy to keep track of the visitors.
- Emails and SMS make communication with customers easier.
- The uniqueness of the website leads to more visitors and more leads.
- Record the transactions from both organization's and the customer's end.
- Survey on activities and people of the organization becomes easy.
How to Create an Effective Website?
A better-looking, easy-to-browse website gains customers quickly. With a better-quality website and customer service, a company can rise rapidly. So here are some tips for creating a better and more effective website,
- Keep your website as simple as possible, as the people like a website with precise information. Instead of writing long paragraphs, use only informative points to know the product. Avoid too many decorations and keep space between the writings. Use pictures to visualize your points. Make sure to keep the language easy using simple words.
- Use attractive button signs, so customers only think a little before pressing them. This also leads visitors to buy the products.
- Make your website open as quickly as possible. Usually, people look for other websites if your website takes more time than usual. As a result, choose your host wisely to get a better browsing speed.
- Try to keep your website simple and user-friendly. Visitors should easily find every option regarding the product. Visitors should see the description and price of the product quickly. Customers should feel satisfied and exit your website.53.
What is In-House Web Development?
In-house web development is when a company hires people or employees. They were hired to create and maintain the company's website. Choosing an In-house web development process usually governs by three factors such as,
Cost of In-house Development Process
The cost of hiring an in-house web development team is itself a costly process. One person can only do the work, so you must hire a group. A better IT professional can charge a good amount of money every year.
According to glassdoor.com, the average salary of a developer group is:
- Data Scientist $91,500.
- Designer $67,300.
- Project Manager $91,500.
- Android Developer $84,600.
- iOS Developer $85,000.
- Back-End Developer $116,800.
If you add those amounts, you must spend around $500,000 annually to maintain their salary. However, you can hire someone who can simultaneously take care of the two-person jobs. But in that case, your yearly expenditure on wages will also be around $300,000. This amount will be reserved for salaries, excluding office space, accountant, and personnel manager expenditures.
The list continues further, and you also have to hire an IT recruiter who will find the best person for the job. This will be done by posting ads on free job searching or employment websites.
You also have to take care of your employee's health insurance, paid sick leaves, and holidays. Moreover, after creating the website, you must keep them on a continuous payroll. The employees are developers and human beings and have a family to feed. As a result, they search for permanent jobs.
Advantages of the In-house Development Process
After hiring the crew, they will be in your hands. You can control these IT professionals to create a website specific to you in every aspect.
You can expect better productivity, as all the crew members will focus on your product and business. All members will have a common goal, i.e., to create a better Java web application development. You will get full transparency on the progress of the project and even the major or minor setbacks. Moreover, the headache of delivery dates will be less as you can have daily updates on the progress.
Risk of In-house Web Development Process
Hiring IT professionals itself is a risky process. You will need to find out the evolving skill set of the person that will fit your requirements. Although the skills of the professional play a vital role in the web development field. It takes more workforce to maintain a website than to create it. Nowadays, it takes a combined skill set and the resources of many IT professionals to succeed in an uprising company. Here are some resources which are mandatory for rising companies:
- Project Manager.
- Front-end (maintain web pages) and Back-end (maintain servers) software developers.
- iOS and Android (as you have to get access to both platforms).
- Data Scientist.
- Business Analyst (helps to build the business).
- ASO expert (App Store Optimizer).
- Mobile Application Marketing expert (it can be done by ASO also).
Also, you must keep track of the PayScale of the rival companies. While evolving your IT professional through various training and works, your rival company can ask to work with them in a better package. Again, hiring a worthwhile professional can put your real progress on hold in that scenario.
Read the blog - How to hire asp.net developers in 2021?
What is Outsourcing Web Development?
Outsourcing web development is when a company hires another IT company to create and maintain the website. These IT companies have a group of well-trained IT professionals who will work on your projects. Outsourcing development is also governed by three factors such as,
Cost of the outsourcing Development Project
Trusting an unknown IT company and signing a contract with them is intimidating. Though the amount paid is less than the in-house web development process, it is still huge. There is always a risk of getting the wrong product despite your huge investment. Many It companies will promise you big during the contract but give you less satisfying results.
A well-reputed firm can cost you more, but it will ensure the best market results. This is because these companies hire top IT professionals with better skill sets and knowledge of the product.
Usually, these firms charge on an hourly basis. The rates are different for every firm. The total rate of the project depends on the type of IT professionals needed, complexity, security, and time limit. It is seen that the average payment on these projects can move up to $100 to $250 per hour. The rates also depend on the type of firms, such as,
- Large and reputed companies can charge more than $250,000 to $1000,000 to build your project.
- Medium Companies can charge $150,000 to $450,000 to develop your project.
- Smaller companies can charge $50,000 to $150,000 to do your project.
It is sure that along with the money, the quality of your product increases. As they also want to maintain their reputation in the market.
Advantages of Outsourcing Web Development
The most significant advantage of outsourcing web development to an IT company is you can save time and money in hiring individuals. A good IT firm provides you with IT professionals with a better skill set. You don't have to consider hiring different individuals for every work as they will have everything. You have to pay the company and let them worry about the heavy lifting and risk of the project.
A better IT firm will be able to deliver the project timely and with minimal risk. This is because they will first ensure your requirements and then assume the risk. After calculating the risks, they will choose the perfect individual who handles your project without a hitch. However, you will need full transparency on the project's progress. They will update you on time and ensure your requirements are met before the product launch.
Turnover of employees in this Java application development is also considered a risk. But if you outsource your project to an IT company, it is less likely to worry about. This is because no matter what, they will work until your requirements for the project are met.
Risk of Outsourcing web development process- Giving your project to a right Firm is essential to avoid some trouble such as:
- Business can go out of order.
- They can do scams after taking your money.
- They may need help to deliver the right product.
- We can ask for more money to finish the project.
- Whether they can provide you proper portfolio
- Timely updates on the progress may or may not be provided.
- Satisfactory results may be given by someone other than the hired company.
- A delay in the schedule may happen.
- Can help to build the same project for a rival company.
- It can delay the work to charge more.
It would help if you took all these possible risks while outsourcing the web development process.
Pros and Cons of In-House Web Development and Outsourcing Web Development
The advantages and disadvantages of these two processes depend on the type of project, investments, and time. The pros and cons of this development can be divided into four key categories such as;
- Communication
Communication is one of the key factors as it can increase employee efficiency. English is the formal and 2nd language, which helps the Indians to break the language barrier while communicating.
While using the in-house web development process, you will gain full transparency of the project. As the boss, you can get daily updates on the project's progress and setbacks. Total visibility will be there; you can specify requirements in every part.
In the outsourcing team web development process, a better Java development service providing an IT company will update you during the project duration. But you will receive the update through electronic mediums like skype and emails.
Overseas outsourcing internal teams can be helpful nowadays; the time zone difference does not matter. Due to the evolution of technology, anyone can work from anywhere and at any time.
- Skill Set
A group of well-evolved IT professionals is needed to survive and succeed in this digital era. You will require people to create the project, execute, launch, maintain, and market.
So, in the In-house web development process, you have to hire individuals for all the possible work. Moreover, you have to hire people for recruitment and manage them, as well as people for marketing. This is because you are not making a mobile app but a business learning.
Also, outsourcing this work to a well-established and reputed IT company can provide you with all these perks. You don't have to take any headaches for hiring, managing, and marketing. But it comes with risks such as delay in time, unsatisfied results, and spending over budget. So, to avoid those risks, choose a well-reputed IT company.
- Cost
In both, you must spend a significant amount on your project. Outsourcing development is cost-effective in this category if you calculate the quality-to-cost ratio. Moreover, you will be free from all the hassle of hiring and managing IT professionals.
On the other hand, the in-house web development process is very costly as you have to hire people individually for all the departments. Plus, it would help if you took care of their insurance and paid sick leaves and holidays. You also have to arrange office space, equipment and facilities, which is also money-consuming.
After spending so much on the in-house process, your product may not succeed. Whereas the outsourcing IT company already has a desired professional and can deliver to you in the given time at less cost.
- Turnover
This is also essential for both processes as it can affect the project's progress and the deadline.
During the in-house web development process, there is a risk that includes IT professional change ships. This means that an evolving IT professional from your projects gets a better salary package from your rival company. If they take the offer, it can put your ongoing project on a long hold. This is because, again, finding a person who will fit the job profile is very time-consuming-resulting in a delay in the launch of the product coding.
By outsourcing custom software development companies, you don't have to think of this risk. A well-reputed company will always complete the launch schedule. If any problem occurs in the company, they will do their best to resolve the issue. And put more person-hours to finish it within time. Though outsourcing a project can have a lot of uncertainties, you don't have to worry about employee growth and turnover.
Conclusion
Choosing a way of creating and launching your products depends on the various requirements of the company. If you want total transparency on your projects and money is not a factor for you, then you can opt for in-house web development. Or if you want your project to be done within a time limit and with a better quality-to-cost ratio. Then go for Outsourcing web development.
