Contact us anytime to know more - Abhishek P., Founder & CFO CISIN
It takes effort to create a mobile app that stands apart in a saturated marketplace with many apps. You must understand your customers' needs to develop a unique mobile app. If your app idea includes all the features your target audience requires and uses the most recent trends in app development, it can be a huge hit.
By incorporating the most recent technologies and trends in development, businesses can create fully-featured mobile apps. To make your app successful, you need to stay up-to-date on the most recent mobile app development trends.
Mobile Plays a Vital Role
If you own a business or are involved in one, you know how critical mobile is today and where actions are taken. Just take a look at the numbers.
Since 2008, the typical smartphone user has used digital media for three hours daily.
For the first time in 2014, mobile usage surpassed desktop usage. Every year, this trend gets more robust.
Customers are more reliant than ever on their mobile devices as they move through the buying process nowadays.
Customers are ready to learn more about their demands; conversion depends on proximity. Businesses can predict and satisfy customer wants thanks to geolocation services.
A distinctive shopping experience that takes advantage of spontaneous purchases is provided by mobile marketing.
Benefits of Mobile App Marketing vs Other Marketing Mediums
People usually have 27 apps on their phones. What does this mean for you? This means you are competing against 26 other apps for attention or awareness.
But don't worry! Think about the number of websites you compete with online.
Mobile Marketing vs Social Media
The use of social media is still developing. It's becoming more common for small businesses to check their Facebook and Twitter profiles. This is a fantastic approach to promoting your app. Even though there are many rivalries, it isn't limited to your retail rivals.
Users of social media do not intend to make any purchases. Instead, they connect with their friends and explore the world via it. Your profiles will directly compete with those of other people.
Mobile Marketing vs Email Marketing
Many organizations still employ email marketing today since it is a tried-and-true method of promotion. However, even if they join your mailing list, there is no assurance that they will open your emails. If they do, there is no guarantee that they will read your email.
Push alerts are also available through mobile apps. These updates inform you when something new has been added to one of your apps. Facebook may send you a push notification to tell you when someone sends you a message or tags you in a post.
Your calendar may send a push notification to inform you of an event. Your app may send push notifications for various reasons you'll specify. Push notifications can be sent for many reasons. However, one thing unites them all. They are all noticed.
Mobile App Development Benefits for Small and Medium Businesses
Mobile app development has become necessary for businesses as more people use mobile apps to conduct business online. Companies are changing how they operate. Retail businesses are adopting eCommerce mobile app development services to expand their reach.
They know how important it is to develop mobile apps for small businesses. End customers can easily access company information and keep in touch with their favorite brands. Builder.ai lets you create an app tailored to your needs and goals. Learn why SMEs should invest in a business app.
Strengthen Your Brand
Mobile apps are for more than just big brands like Walmart or Bank of America. Mobile apps are becoming increasingly popular with small and medium-sized companies. They know that a mobile strategy is more than just a mobile-friendly site.
An app customized for customers can build trust, familiarity and credibility. These are excellent results. Cloud-based Telegram is the most popular non-game-based messaging application. Why? Because its light-speed loading is straightforward to use. It could be more. It promises seamless user experiences and delivers. Telegram has seen a rise in brand equity thanks to this.
Increase Customer Loyalty
Mobile applications allow companies to interact more effectively with their customers. Mobile apps can notify customers via push notifications about the latest discounts or promotions for products they are interested in. To stand out among competitors and retain customers, businesses must provide a customized and personalized shopping experience. This will allow them to thrive in the digital economy.
The app experience can be enhanced by incorporating Artificial Intelligence and Machine Learning technologies into Android and iOS projects. This will allow you to offer highly relevant promotions and information.
Get Connected with Customers
Customer service goes beyond face-to-face communication among smiling sales associates, customers, or staff.
Because 2.6 billion people own smartphones with high-powered capabilities, mobile apps can be a game-changer in customer service.
Why?
Your app is not an isolated individual. It can have mood swings or perform poorly.
A strong mobile presence will ensure that your customer sees the same person you are on the phone. This interface is designed to provide the customer with the best experience when looking at your product or deciding whether to buy it.
Many marketers see their apps as a way of improving customer service.
Mobile Apps are Excellent Marketing Tools
A customized mobile app will enhance your marketing communications. The app allows you to manage your specialized messaging, contact and team information, and engagement tools like contests and campaign management. These apps can be branded with your logos, colors, and taglines.
This visual tool is part of a phenomenon called effective frequency. Customers are more likely to remember your brand and engage with campaigns.
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Why are Development Trends Important?
What's next in mobile app development will be determined by customer expectations. Customers expect to be able to work, socialize, do business and have fun all from their mobile devices. Customers expect a great experience with the device they choose.
The team responsible for developing your mobile app should monitor daily active users (DAU) and monthly active users. These data help you identify technical issues causing client churn and offer insight into user engagement.
The time-to-market for mobile app developers needs to be shortened. 35% of developers release code twice as quickly, per a GitLab poll. Tools like software configuration management, automated testing, and others can aid developers in making more accurate plans and project predictions. A higher release velocity is produced as a result.
Additionally, you need to be aware of the most recent technological developments, consumer behavior, and the industry.
Mobile App Development Trends: How Small and Medium Businesses can Benefit
Today's digital media success is mainly dependent on the smartphone. It transforms marketplaces and operating models at an incredible rate. By 2022, the mobile app market will reach $693 billion.
Another frightening fact is that mobile apps almost always fail. This is because most mobile apps need to catch up with the latest technology trends. This can also lead to the loss of a technologically superior competitor.
Blockchain
Blockchain has seen significant development since the rise of cryptocurrency. Blockchain technology can be used in many areas, including the security of medical data, supply chain movements and logistics movements, and medical data. It is also an essential component of mobile apps, making it a strong development trend. Blockchain technology gives users greater control over their data and eliminates the need for intermediaries.
This advantage is significant when developing security, governance and identity apps. Blockchain wallets had more than 70,000,000 users.
Blockchain-based wallets enable cryptocurrency enthusiasts to securely store their currency (e.g. bitcoin). This creates new standards for trustworthy information about crypto and apps capable of managing it. This will make blockchain a mainstream technology.
Super Apps
Super apps work together as an ecosystem. This allows many activities to co-occur, including shopping, social interaction and work. This idea was first popularized in China through the WeChat messaging app. Users can message, access and send messages to friends and family. WeChat allows voice and text messaging, group messaging and payments.
In Western countries, super app development brings social media apps to par. These apps are platforms enabling users to do more online without switching between apps. Facebook's Marketplace, shopping features, and Instagram are two great examples. Instagram is not just about sharing photos anymore.
This represents a shift from the "one app, only purpose" approach. As everyone seeks convenience, super apps will become a significant trend in the mobile industry.
Wearable App Integration
Wearable devices already rule the world. Statista estimates that connected devices will account for 929 million people in 2022, up from 453 million in 2017.
This year saw some significant changes in the wearable device industry. Apple has released the WatchOS 8 Update. Apple Watch users will get new features, updated watch faces and wallet access.
Google announced a unified platform for wearables, combining Samsung's Tizen platform and its wearables operating platform. This will increase app startup times by as much as 30%.
This indicates the rising popularity of wearable technology, one of the key trends in mobile app development.
Businesses and app developers need apps that provide a great digital experience for Smartwatches customers. This will allow them to stand out from the rest.
This iOS and Android App Development trend allows you to connect with customers and provide seamless digital experiences.
Augmented Reality and Virtual Reality
VR was initially used to view 360-degree movies and visualize them. The best part about VR is that it can be used for many purposes and doesn't need expensive glasses. Businesses can use VR and AR to improve the user experience.
IKEA is an excellent example of how this technology can be used. A program that lets us see furniture from well-known manufacturers has been created. Before buying, we can check its fit and see it in our home.
LiDAR, another crucial technological breakthrough in AR technology, is also available. Apple calls it AR At the Speed of Light. This is truly revolutionary AR technology. LiDAR allows you to take great photos even in low-light conditions. Apple and Ikea have collaborated to create Studio Mode, which utilizes LiDAR technology.
This function allows users to point their devices to where they wish to place their furniture. The LiDAR technology scans the area and creates a virtual furniture model.
AR/VR will significantly impact the mobile app development industry. Mobile apps will be mainstream. Statista predicts the AR/VR market worldwide will increase from $27 billion in 2018 to $209 billion.
Edge Computing
Big data and cloud computing can be a boon for businesses. The cloud is fast becoming obsolete, despite being called one of the most excellent perks of the internet. Cloud computing is highly centralized, which makes latency a problem for 5G-related technologies. Edge computing is one way to fulfill those promises.
Edge computing is a new type of cloud computing. Edge computing brings the cloud closer to you, processing some of the computations locally or at a nearby station--the "edge".
What happens to the cloud when it's gone? It doesn't move anywhere. It simply goes into your device. Edge computing will become widely used, and your device will be part of the cloud. This will reduce latency. 5G's brave new world of autonomous cars, wireless networks and edge-powered devices will be built on the back of these edge-powered devices.
B2B mobile app trends indicate that edge computing is becoming increasingly important. Location-based services will be the dominant market for mobile edge computing in 2020 due to increased demand for data transmission and the adoption of 5G technologies during COVID-19.
Read More: 7 Tips For Effective Mobile App Development
Internet of Things App Integration
The IoT concept was introduced before. The Internet of Things, a brand-new concept, has created countless opportunities due to the rapid growth of mobile penetration across various industries and categories.
Many people consider technology an integral part of their daily lives.
IoT refers to the growing network of connected devices connected to the internet. It offers convenience and automated control to consumers. Intelligent home technology is a result of IoT development.
Mobile apps can control temperature, lock and unlock doors, and connect to security systems. You can connect refrigerators and other household appliances to your mobile app.
The global Internet of Things market is expected to reach $264 billion by 2022. Software such as mobile apps will account for $190 billion.
Apps for Foldable Devices
So far ago, my first mobile phone was a flip phone. Mobile phones have changed dramatically over the past ten years. The market has been dominated by touch screens, which can be operated with one or two buttons.
Foldable devices have made a comeback in recent years. The launch of foldable devices like the Samsung Galaxy Fold or the Huawei Mate X in 2019 was a big deal.
You can fold your smartphone to change the size of the screen. One user can call while the screen is closed and then unfold the device to view the video.
Resellers and content creators must account for these devices to develop or update apps.
Apps should be able to adjust their display seamlessly when the screen folds or unfolds.
Only a tiny portion of the smartphone market comprises foldable devices. Over the next few decades, this will change. USA Today's 2019 study revealed that 19% of Android users and 17% of iPhone owners love the idea of a foldable phone.
Statista estimates that around 3.2 million smartphones with foldable screens were sold in 2019. This number is expected to increase to 50 million units by 2022. App developers needed to plan for foldable in 2022.
Chatbots
Chatbots have been around for more than a decade. These boots were first introduced to me via AOL Instant Messenger in the late 1990s.
Chatbots have evolved to be more advanced. Chatbots are becoming more popular on websites due to customer demand. This is the new standard in customer service.
Chatbots are only a tiny part of the millions of apps available on the Apple App Store and Google Play Store. This will change by 2022.
AI-powered chatbots are more human-like than ever before. As discussed in the previous article, AI will continue to trend upward.
Chatbot sales worldwide are increasing at 24% annually. By 2020, 25% of customer service interactions will be handled by virtual assistants. Chatbots need to be integrated into mobile app development markets to achieve this.
On-Demand Applications
The app world will see more apps that allow users to order their products or services on-demand in 2022.
You must request the service via the appropriate application to enjoy it at your preferred location.
An Entrepreneur can hire a Digital Marketing Agency to provide on-demand apps like grocery, laundry, and babysitting.
3D Graphics For Mobile Apps
3D graphics are essential in 3D printing, architecture and animation, and industrial design. 3D graphics can be added to mobile apps that support digital production in real-time.
Technology is advancing rapidly, so 3D graphics elements are common. All devices can use the 3D app, including iPads and iPhones.
These valuable and attractive graphics will soon be a significant part of smartphones/tablets, as they offer a lot of creativity and the ability to create complex graphic objects.
Some apps allow you to create 3D designs.
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The 3D creationist is the fastest and most convenient way to create 3D models quickly.
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Morphi lets you create (stretching and visualizing, inventing and prototyping).
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Gravity Sketch, an iPad app that allows 3D creation, is free and easy to use.
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Autoq3D is a 3D application similar to stock that will enable users to create 3D sculptures. It offers a simple and intuitive interface.
p2p Mobile Apps
Peer-to-peer payment apps such as Venmo that allow cash transfers quickly and securely (such as Venmo) are rapidly becoming popular because they are easy to use. Sellers can receive payments directly into their accounts, and users can pay quickly.
This technology can be used alongside solutions based on mobile OS built-in systems like ApplePay or Android Pay. It can also be integrated into other mobile app categories, such as social media apps or cryptocurrency mobile wallets. A p2p mobile payment app was possible in 2022. This technology will likely be a popular trend in mobile app development for quite some time.
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The Key Takeaway
Despite the threat of pandemics, consumers are shifting to online work and social life. The number of mobile apps that can be developed will increase at an alarming rate by 2022. It is crucial to improve online services both for consumers and businesses.
Consumers will find it easier to use the new technology of mobile applications. This technology also offers businesses many growth possibilities and a lot of options. Apps for mobile development allow for more innovation.
This business will be around for the long term. You could become the next market leader with an innovative and motivated team. Staying informed about market developments will help you make your activities more efficient.
