Definition of Marketing Concepts
To properly appreciate each notion, it is crucial to comprehend the distinctions between traditional and social media marketing.
Any marketing method utilized before the development of the internet is commonly referred to as "conventional marketing." It comprises print-based techniques and ways like magazine ads, mailers, and door-to-door flyers.
However, social media marketing is a vital component of digital marketing. This broad word refers to online marketing tactics designed with the possibilities of the internet in mind. As the name suggests, social media marketing makes use of the widespread use of websites like Facebook, Twitter, and Instagram.
These ideas can be used to support marketing experts in developing thorough plans that connect with existing and new customers. Bachelor's degrees in marketing are excellent for learning more about ideas and getting ready for occupations that use both.
What Concepts Are Similar
Traditional and social media marketing aim to increase awareness about a product or service. The goal of both types of marketing strategies is to foster public engagement. This could be as simple as establishing trusting consumer relationships with clients and pursuing new clients. Businesses can use organic marketing strategies to reach new clients or maintain trusted consumer relationships with existing customers. Or, they can partner with outside parties to create paid materials such as advertorials or news feed ads.
Traditional and social media marketers must keep up-to-date with current trends in the target market. It is equally important to recognize when these trends end. Using campaigns that are based on outdated concepts can look outdated. It's also important to be culturally sensitive when designing strategies. This can cause reputational damage to a company.
Marketing professionals must use these concepts efficiently using their research and analytical skills. These abilities enable experts to comprehend the target audience and develop compelling advertisements. It's crucial to have strong communication skills when outlining a vision for a marketing plan to stakeholders or colleagues. Marketers may need to manage several initiatives at once, so they must be adept at planning. These core competencies can be developed through marketing degree programmes that integrate fundamental business ideas with crucial marketing concepts. Graduates can comprehend the function of marketing in a commercial environment and are prepared to work in the marketing industry.
What are the Concepts?
Although traditional and social media marketing share the same marketing goals, each approaches them differently. This is partly due to the differences in the techniques used. Traditional marketing targets offline media like TV and print, whereas social media concentrates on social media platforms like Instagram. Traditional marketing tactics are more static and have a bigger audience, whereas social media marketing allows for flexible, personalized content.
Both approaches use key performance indicators (or KPIs) differently. KPIs allow marketers to track how successful different outreach methods engage customers. KPIs are used in social media marketing to gauge connections with consumers in an engaging way. Traditional marketing KPIs track client expansion. A store's foot traffic, for instance. No matter what KPIs you use, understanding the principles behind KPIs requires basic business concepts like finance and economics. These concepts can be taught to students with a marketing degree, which will help them develop stronger marketing strategies.
Marketing - Make a Difference
No matter your marketing type, you will play an important role in expanding a company's reach. It's a rewarding career that allows you to influence the public through strategies. According to PayScale data, marketing and digital marketing managers can earn $50,000 to $65,000 per year.
Read more: The future of social media marketing
Six reasons you should use social media ads
Greater brand awareness
Your brand has a huge opportunity to raise awareness about its products and services through social media.
Social advertising lets marketing teams quickly see what makes a business stand out from its competitors and spread the word to interested people.
Digital communication is much easier and will help you communicate with your audience better to build a reputation.
Target Audience
Traditional advertising can reach large audiences and increase brand awareness, but it can't always do so on a global or targeted scale. These ads may be seen by anyone, regardless of their location.
It is feasible to pay for radio and TV advertising during more pertinent programmes or to place ads in periodicals with a specific readership. However, advertising on social media can be much more targeted.
You can utilize information, software, and tools to determine your audience's age, geography, and other details. This enables you to build social media advertisements using this data. Using demographic data, your creative team can identify the most popular social media networks.
We found that 65% of Facebook active users were under 35 years old and that more males than women use Facebook in our comprehensive guide to social media marketing. Twitter users aged 35 to 65 make up 63%.
The information you obtain about your audience can help your influencer marketing on social media sites. If you identify relevant influencers your audience can relate to, trust, and engage with, your ads will be more effective.
Greater ROI
Your KPIs will determine the return on investment (ROI) for social media output. It could be sales conversions or sign-ups for the newsletter.
You can achieve great ROI with social advertising with a well-planned strategy.
On the other hand, traditional marketing can seem less cost-effective and require a longer commitment due to its expense. Social media advertising is less expensive and more data-driven, so you can tailor it to your goals right from the beginning.
Accuracy increases
Social media advertising is known for its ability to be flexible. Traditional advertising is rigid and can require long-term commitments that are not flexible. Advertising is also static. Once the message is out there, there is little room for adaptation.
This is the exact opposite of digital advertising's agility. You can react to current events or trends - with the right tools. You can create an idea in the morning and have it live by lunchtime. Data insights will give you a clear view of your ad performance.
It is easier to see the results of your creativity in a shorter amount of time. This allows you to quickly adapt your creatives to make sure it does not land exactly as you want.
Purchase via direct link
Two of the most well-liked social media advertising trends for 2022 are shoppable posts and in-stream shopping. On the other hand, conventional static advertising increases the gap between the advertisement and the real interaction with your brand.
In-stream and shoppable shopping is growing in popularity and offers your customers a direct route to purchasing with you.
Insider Intelligence estimates that there will be more than 100 million social-commerce users by 2023. This can point to a prospective growth area that needs attention.
Technologies and tools
You cannot undervalue the power of technology when contrasting conventional advertisements with their social media equivalents.
Cisin is a premium ad maker that allows you to automate ad production across multiple social platforms and in multiple languages. Your marketing professionals can reach more people in a shorter time and more places.
These have many other benefits, such as the ability to personalize your website with dynamic HTML5 placements and increasing ROI by reducing costs.
Storytel, a leading ebook streaming and audiobook service provider, has benefited from this technology. Storytel offers a service in 20+ markets and uses Cisin in-house to create all its ads, including those that are social.
Social Media Marketing vs. Traditional Marketing
Marketing strategies are designed to achieve a specific goal. However, building a campaign to get a service or product before the right people is more complicated. It is considerably more challenging to engage with your target audience because of the influence of the internet and the growing number of social media platforms and apps.
Marketing careers require that people understand how to combine traditional and social media marketing. Failure to do so may restrict a campaign's audience and lessen its impact. Knowledge of the distinctions between conventional and social media marketing will help you come to this understanding.
Traditional Advertising
Why Social Media Advertising is better than Traditional Advertising can be unveiled via a few examples, comparisons, and merits and demerits.
Billboards, Public transit like buses, trams, metro, etc.
Newspapers, Newsletters
Radio
Magazines, Brochures
Direct Mail
Telemarketing
Shopping complexes, malls, supermarkets
Direct Selling, Event Marketing
Read More: All You Need to Know About Digital Media Marketing
Social Media Advertising
Why Social Media Advertising is better than Traditional Advertising can be deciphered via the names only. People all around the world walk and talk with these mediums, apps, and platforms.
YouTube
Snapchat
And many more
Why is Social Media Advertising better than Traditional Advertisement? Why do Social Media Platforms carry a deep and heavy weight as compared to Traditional Advertisements? All these answers are exhibited via the apps and mediums used by people all over the world. People nowadays are so engrossed and engaged in Social Media that ten people sitting in the same place hardly have the time to interact with each other. So these apps or platforms utilize these extreme engagements in such a nice and apt way that advertising, promotions, etc. are executed perfectly. After all, if there is interest there is attention, if there is attention there is mass promotion.
Why Social Media is better than Traditional Advertising?
Why Social Media is better than Traditional Advertising holds a very special and significant reason or reasons which can be heard by people of different age categories. From children to youngsters from middle-aged to old, from homemakers to professionals, everybody is actively involved in Social Media.
If we advertise via Social Media platforms then we can keep a track of the number of viewers, followers, likes, comments, shares, and so on. But if we take up the traditional forms then, we won't be able to track the line. We won't be able to keep knowledge of how the product or advertising material is going up for promotion and divulgence.
If we need to change or add or modify anything to the price, details of the product or advertisement for that matter then we can do it just via a click of a button. But in the case of traditional methods, we cannot do that. Once the advertisement is posted, a new one or a changed one needs to be issued to publicize.
If we post anything on Social Media platforms, people can easily have a look at it at their own pace or comfort. It will surely come into his or her view while scrolling, posting, sharing, or commenting. But if we take up the calling or methods which deliberately disturb any person, then that's really very interrupting, irritating, and annoying.
Via social media platforms, various marketing campaigns can be upgraded. Not only that, but we can also create a good bond between our customers or clients. They can just put in their feedback, demands or comments, or criteria with the help of the keyboard or keypad. Neither traveling nor physical presence is required.
Social Media Advertising expenses are very pocket friendly. Making billboards, big advertisement banners, telephonic calls, posters, etc. require a huge sum of money. It's more than investing money than making a profit. But in the case of Social Media Advertising, we need to open pages, download apps, and share and share. No heavy expenditure is required.
Digital marketing is very important because it ensures that your business reaches people easily without depending much on luck or word of mouth. It also brings in more sales and revenue for your business as many new customers are brought in by digital marketing channels. The main aim of branding and marketing is to increase the customer base and overall reach digitally to hundreds or thousands of customers.
Five Reasons Social Media Advertising Is Better Than Traditional Advertising
You will often look at different tactics when creating a marketing strategy for your business. While a solid marketing strategy is essential, small businesses often don't have the budget. You need to make sure every dollar you spend pays off.
We've looked at the benefits of Social Media Advertising and how they can benefit small-business owners over traditional advertising and marketing such as TV, Radio, Outdoor, etc.
- Marketing expenses
Traditional marketing is costly (like radio, TV, print, or direct mail). Even then, the costs can seem high for small businesses or people just starting.
Social Media Marketing is more affordable. With a small budget, you can run a variety of ad campaigns. Your budget will be key in targeting your audience to ensure you are reaching the right people and getting the best value for your dollar.
- Flexibility
Once traditional advertising is running, it's difficult to make changes. You may be under a contract to execute multiple inserts in your chosen media, but you cannot make any moves without being penalized. Creatively, changing your messaging or ad creative takes more time and money.
Digital marketing and social media are considerably more adaptable. Tactics, finances, creativity, and goals can all be changed at any time. You can edit, stop, write new messages to locate your secret ingredient, and even experiment with different factors.
- Create a Dialog
Traditional media only goes one way. You're speaking at or to potential customers rather than conversing with them. The advertising medium prevents quick touch. Potential customers must jump through hoops to establish a dialogue with potential customers.
The name of the game in social media marketing is social. It has a two-way communication design. I'll give you an illustration: At a small company convention in Austin, Texas, I was instructing a course on Facebook advertising. Someone saw our event posting and bought a ticket. He then asked where the session was taking place. They didn't know where the session would be held. The question was posted in the comments section of the conference ad. We could respond to their question and assist in answering it by responding within the same social network ad they had asked.
- Measurement and Analytics
Although traditional media has improved attribution models, it is still unclear what action was taken that can be directly attributed. Analytics and reporting often aren't real-time or as detailed as necessary to make quick business decisions.
Analytics and reporting are excellent on digital platforms, especially Social Media Marketing platforms such as Facebook. Statistics are updated instantly with information on activities related to certain ads or targets. It is simple to see which advertisements are effective, which audiences are reacting to, and what kind of return on investment you are getting.
- Target Audience
Even now, traditional media can be extremely inefficient. Despite your best efforts, your audience may still be fairly broad, even if you target it based on demographics, geography, listening, viewing, or reading preferences. Speaking to a large group of people can be challenging. To reach a larger audience, your message might need to be modified.
Social media platforms such as Facebook, Instagram and LinkedIn are great at audience targeting. Your business can use its audience tools to create very targeted targeting to get your message across to potential customers. You can also segment your audience to deliver the message that resonates best with each group.
Avoid the One Trick Pony
The importance of a marketing mix has already been mentioned. Building credibility, trust, consideration, and, eventually, purchases will be facilitated by positioning your communications across various marketing channels. This is true for both offline and online advertising.
Social media marketing is an important part of any business's marketing strategy.
Let Cisin Marketing Improve Your Social Media Marketing Efforts
Schedule a meeting with Cisin Marketing to learn more about the social media advertising services we provide or for assistance in developing your company's marketing plan.
Social media advertising as part of your marketing plan can have observable and measurable advantages. It may improve customer experience, increase agility, and allow consumers to shop with your business.
It's not necessary to choose between the two. You can approach your plan holistically with the aid of your business. You can more effectively contact your audience if you know their behavior and thought processes. You may find success by combining traditional and digital marketing strategies.
Without a doubt, social media advertising can boost the return on investment for your brand. Utilizing the proper equipment and technology can improve this even more.
Would you like the creation of your brand's creative to be automated? For a demonstration of our platform, find out more about Cisin and schedule one.
