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Digital marketing has opened up several options for patients. There have also been many aspiring brands that challenge traditional marketing methods in this decade. This is all about building long-term relationships with customers.
Patients' Psychology and the Problems They Face
- Too Many Choices: Several hospitals and healthcare centers offer top-notch care. Patients now have a wide range of options. Without sufficient differentiation, it is improbable that a brand can communicate effectively in the market.
- Attention from Doctors and Time: 1.25 million doctors are enrolled with the Indian Medical Council in India, according to Statista. This is a 0.91:1000 ratio (whereas WHO recommends a balance between 1:1000). Due to their frequent busy schedules, HCPs may find it challenging to attend to all of their patients' demands. Patients may become passionate brand promoters and advocates if they believe they are getting enough time and attention.
- Frequently Meeting the Doctors: Many people travel long distances to see doctors in India, where high-quality healthcare is only available in top-tier cities. Patients and caregivers can find it frustrating to wait long to see the doctor, especially when dealing with chronic diseases.
- Understanding Medications and Other Processes: When it comes to their health, patients make an effort to make informed decisions. With the proper assistance, it can be easier for laypeople to understand the drug and medical process. Even after a visit, it is crucial to maintain contact with patients. This could take the form of basic questions and answers or follow-ups.
Patients deal with a variety of issues in addition to these. Many people also need help with time management and money problems. The patient and the carer may experience significant stress due to the entire medical process. A brand can use digital integrations to automate and solve many of these problems.
Here are Some Technology Integration Tools and Capabilities.
- CRM: CRM tools are handy when managing leads. A CRM can be used to assign leads to sales teams, create segments, schedule follow-ups, track information, score them, and provide analytics. Hubspot and Zoho are some of the most popular CRM.
- TelemedicineAfter the initial Covid-induced global lockdown, many corporate operations had to go online. HCPs and patients adjusted to Zoom meetings in the same way as corporations did. Platforms for telemedicine can be used to communicate with patients in other countries, shorten wait times for patients, enhance time management, and boost productivity. The following fundamental capabilities of a telemedicine platform should be present: electronic meetings and document submission, prescription exchange, and patient history management. Some of the most well-liked tools are Teladoc and Doxy. Me, and SimplePractice. There is also Nextgen Healthcare EHR accessible.
- Scheduling an appointment: making work has a significant impact on the online world. People can quickly set up meetings following the doctor's schedule using the website or app. Both physicians and patients will find this approach to be very simple. It enables reservations and provides information on the slots that are available.
- Chatbot on a website: Once again, there are many options for chatbot software that may serve two purposes, including Tidio, Chatgen, and Zendesk. These chatbots can help users feel more comfortable while still giving them the required information. Leads can be generated via chatbots and nurtured and engaged further with drip marketing.
- WhatsApp automation: WhatsApp has grown to be one of India's most popular messaging platforms. Thanks to it, we can reach our target audience because it has one of the most potent message open rates. The platform also requires hyper-personalization from the brand at the same time. Three tools can be used to build an automated WhatsApp Chatbot: Gupshup and Yellow.ai. This will encourage individuals to start conversations on WhatsApp rather than the adverts or website.
- Analytics tools and CRO: Brands are starting to understand how robust data analysis and visualization can be. To comprehend client behavior and how they react to marketing initiatives, several analytics techniques can be applied at various points in the funnel. Use well-known web analytics programmes like Google Analytics and Hotjar to start. Additionally, we endorse user analytics programmes like Mixpanel and Kissmetrics. Utilize business analytics software like PowerBI, Tableau, and Google Data Studio next.
The following are some ways that the business can benefit from the combination of the tools mentioned and other technological innovations:
- Get more leads that are qualified by increasing your lead volume.
- Get more authorities that are qualified by growing your lead volume.
- Patient engagement can be raised by direct contact at several touchpoints.
- Word-of-mouth marketing will boost patient loyalty and enhance brand reputation.
- You will see how your audience responds to your marketing efforts.
- To achieve a competitive advantage, you can optimize and realign your marketing efforts using data analytics.
India has advanced significantly in technology and digital during the last few years. Brands' realization that digitalization is the way Covid sparked the future of business. We can develop a closed-loop feedback system that will assist us in making better marketing and business decisions by combining tech implementation and tools.
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Conclusion
A Martech company called Marketing Technologies has been working in performance marketing for 13 years. We provide PPC, Social Media, and Search Engine Marketing (SEO) services for digital marketing. There are more than 32 tools in our tech stack that can benefit brands. We are partners with Facebook, Google, and Hubspot. If you have any inquiries regarding your digital marketing setup, get in touch with us.
