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PWAs may have come up in conversation, yet you might still need to understand them fully and feel left out by not understanding their benefits. PWAs provide benefits, including being able to: Improve engagement in the workplace by 137%. Double the mobile session count on your site. Reduce bounce rates by as much as 42.86%.
Progressive web apps offer users an enhanced browsing experience on smartphones, tablets or even TVs! To use PWA technology effectively for business use cases, we've assembled this list with 12 examples of real PWAs to inspire you and serve as examples.
Examples of PWAs in eCommerce and Retail
Here are the leading web applications designed specifically to serve retailers ranging from coffee shops to cosmetics stores.
Starbucks
Starbucks, one of the world's best-known coffee chains, launched their PWA to increase customer engagement via loyalty programs and an easier ordering process. They were created to upgrade their mobile website and improve engagement across any device.
Customers using smartphones to order can leverage the Rewards section to unlock free drinks and food, birthday treats, refills and payment options when requesting through this section. On this page, you'll find information regarding custom orders, store availability and delivery, and an app menu.
Starbucks now also provides customized drink orders online for added personalization - from adding ingredients or shots to customizing sizes. In addition, their section on Nutrition Information, Ingredients & Allergens will assist those on diet plans and allergy sufferers alike.
This Ecommerce PWA is Appealing Because:
- Even on slow connections, this software works effortlessly to bring seamless integration with platforms and services from other brands, such as Spotify and Ford;
- Payment processes that run seamlessly
- Seamless mobile payment processing processes and a user-friendly design are just some of this product's many features.
Jumia
Jumia, Africa's equivalent of Alibaba in China, quickly became one of the continent's premier E-Commerce sites since being first released for business in Nigeria in 2012. Since its debut, it has swiftly taken control of Africa's E-Commerce industry.
PWA was launched as an effective solution to unstable internet connections throughout sub-Saharan Africa in 2016 and quickly captured an extensive portion of the market thanks to 2G networks with data caps. PWAs provide users with an app-like user experience without using too much data.
What was the result? Google claims it increased conversion rates to 33% and user base to 12 times more compared with native apps, along with dramatically decreasing bounce rates and storage needs on users' devices.
This Ecommerce PWA is Appealing Because:
- Reliable offline functionality
- Searching for fast results
- Quick loading
- Simple installation
OLX.in
OLX.in, an Indian classifieds site, offers buyers and sellers an ideal marketplace. Their comprehensive listing covers everything from fashion to real estate categories allowing better matches between buyer and seller.
Users will find it simple and user-friendly when searching for products and sellers and finding fantastic bargains! Google recently reported OLX had seen increased clickthrough rate (CTR) ads and an 80% decrease in bounce rates since moving its advertisements over to PWA technology.
This Ecommerce PWA is Appealing Because:
- Even offline, push notifications will still arrive to you - and sellers can easily integrate cameras onto their websites for sale.
- Once again, find your previous search history! Flipkart
Flipkart, another prominent eCommerce market competitor in India, continues revolutionizing shopping through its PWA technology. Users will notice product categories and offers appear as they scroll, encouraging them to remain within the app for as long as possible and explore its contents.
Flipkart launched its Pay-Wave Application (PWA), Flipkart Lite, in 2015 to enable Indian customers to shop more conveniently despite intermittent internet connectivity issues.
We like this e-commerce pwa very much:
- Consistent push notifications provide all the latest updates and news
- Online purchase has been simplified
- Search capabilities have improved considerably
AliExpress
Ali Express stands out among B2C payment apps with its highly responsive PWA.
PWA allows users to browse thousands of products easily without slowing page load time. AliExpress announced improved conversion and re-engagement statistics since its launch.
This ecommerce PWA is appealing because:
- Product navigation made easy
- Download faster
- Easy-to-use layout
Alibaba
Jack Ma and The Alibaba Group's successful PWA are well-known. B2B eCommerce apps make great models for PWAs: fast, responsive and lightweight. Alibaba had great success with its mobile website and app; however, it captured more market share by increasing engagement. Their PWA provided the perfect solution.
Google reported an 86% surge in conversions.
This ecommerce PWA is appealing because:
- Product navigation made easy
- Integrate with website tools like Feeds and Messenger, My Alibaba Account
- Download faster
Walmart
Walmart's PWA is an outstanding example of an app experience that ticks all the boxes for app developers.
Geo-tracking features in this app monitor the top-selling products near a user, making recommendations on such lists. Push Notifications enable this company to inform its fans about new offerings and deals quickly and efficiently.
This ecommerce PWAis appealing because:
- Please provide feedback by using the feedback Section
- Geo-tracking function
- A responsive interface
- Performance on an unstable network
Macy's
Macy's, an exclusive retail chain, launched its paywall access site (PWA) with one goal in mind - to deliver an unmatched user experience to millions of monthly visitors.
This company integrated their PWA into their consumer toolbox to inform them about what was new at its stores.
This Ecommerce Pwa Is Appealing Because:
- Use the Reliable app to locate an app store. Tool to Find Stores
- Organized product layout
Lancome
Lancome Cosmetics of France experienced difficulty with online sales: while mobile usage on its site increased substantially, this didn't translate to higher conversions.
A company conducted customer research to understand their behavior, only to realize that using its app was an unbearably negative user experience.
PWA was chosen to speed up loading time and increase accessibility, according to Google reports. Push notifications accounted for 12% of conversions, while mobile session growth exceeded 51%.
Related:- What is the Future Scope of Google Progressive Web Apps?
This Ecommerce Pwa Is Appealing Because:
- Search results are fast
- Simple navigation
News: Top PWA Illustrations
News sites must now offer users an excellent mobile phone experience as so many access the latest updates through this medium. Here are examples of content- and news-site apps which provide extraordinary mobile experiences.
Financial Times
Financial Times' app covers business and international markets with an attractive salmon color similar to traditional newspaper pages.
As one of the pioneering websites to switch over from native mobile app development to progressive web apps, Business Insider was among the very first to do so, making their news easily available even over slow connections allowing businesspeople on-the-go accessing it while traveling.
Infobae
Spanish-speaking reenos aires news site readers ve proved their success as PWA users. According to Google, Latin American visitors contributed three times as many pageviews than on its old mobile website and enjoyed longer sessions within its app.
Infobae decided to switch its mobile website to PWA to improve access speed for its users, leading to a significant reduction in session duration for mobile (3 minutes as opposed to 27 on desktop), which proved its success.
Nau.ch
One of Switzerland's leading news websites saw tremendous surges in its popularity after beginning to display content at public spaces such as petrol stations and terminals.
Nau, or "New", was launched in 2007 to prominently display news across public transportation systems to reach millions of commuters daily on their commute routes. Within two weeks, 400% more users downloaded the PWA than had downloaded its predecessor - the mobile website.
The Washington Post
The Washington Post, one of the premier news organizations globally, recently unveiled one of the best mobile progressive web apps (PWAs). They aimed to reach an expanded loyal audience.
This paper was launched to provide "frictionless and uninterrupted reading" after readers voiced frustration over slow loading times on hybrid mobile apps they previously used for reading purposes. According to their claims, Google recently unveiled an initial 88% increase in loading speeds that has resulted in increased reader retention rate and lengthier reading sessions.
Medium
Medium is home to 120 Million users who have made an impactful statement about online publishing: social journalism is now an essential reading material and digital publisher tool.
Medium's initial mission 2012 was to reimagine blogging by emphasizing stories with universal appeal for different audiences. Users can follow its audio content via PWA even while working offline.
Wire
Wired's PWA, launched in 2017, sought to enhance page load speed for their app and reach 11,000,000 users. And indeed, it did increase not only readership but impressions as well, leading to other Conde Nast magazines adopting what AWA's Chief of Technology refers to.
Forbes
Forbes' PWA launch proved remarkable in 2017, witnessing nearly 50% increases in session numbers, scroll depth, engagement rates, and total reach.
Lewis Dvorkin sought to provide its users with an effortless experience, enabling them to access the content they prefer whenever and however they choose on their mobile devices. Dvorkin notes that, due to increased personalization, his app is more engaging, leading to people viewing advertisements more frequently as development time progresses within it.
The Guardian HTML0
The Guardian launched its Paywall Accessibility Project (PWA) to make their content online more easily accessible. This app delivers high-resolution images, interactive multimedia features and thousands of new content without impacting loading times or optimal user experience.
The Guardian Mobile Innovation Lab was a US-based team of experts that operated between 2015 and 2018; its focus was to investigate chat app experts, mobile tools, and other means to improve users' experiences.
Sports Mole
Sports Mole's PWA allows sports enthusiasts to access all its features on mobile devices - football, F1, rugby, tennis, cricket, and golf are included!
PWA boasts many exciting features, such as video clips, live scores and schedules of games. This change led to increased readership rates and increased session times on the app.
The Weather Channel HTML0
The weather channel provides trustworthy forecasts - on average, over 40 billion weather predictions daily - making it a necessary and convenient companion for travelers and their families.
The company noticed that, although over half their users were utilizing their native app, some individuals with less reliable internet connections or smartphones that weren't up-to-date used it less. Google claims that The Weather Channel's PWA can reach millions of global users across 62 different languages and improve page loading time by an astounding 80 per cent.
MyNet
MyNet, one of Turkey's premier web portals, features content spanning sports to news to finance travel & education.
The old mobile website was plagued with complaints due to slow loading times. To address these concerns, a progressive web application (PWA) was developed as part of their strategy to deliver fast, engaging and highly interactive mobile experiences for their visitors. Google reported that MyNet's implementation of PWA resulted in an average 15% increase in views per session and a 23% decline in bounce rates.
Directory Examples of Top PWAs:
Progressive web apps (PWAs) are web pages with unique functionalities designed to provide users with a mobile-like experience on any mobile browser.
Kopa
Kopa (formerly PadPiper) is an online marketplace connecting renters with furnished apartment rentals. Both renters and hosts can verify each other to create a more secure renting process.
PadPiper initially launched its PWA to assist students in finding suitable housing during the school year, when the internship starts, or both. Furthermore, the company considered using it to find other students working nearby and help find roommates easier.
Rentio
Rental camera and appliance markets provide the ideal solution for those with temporary requirements.
Users place online orders that ship the next business day and wait to either return them at the end of the rental period or purchase it outright after. Rentio's PWA in Japanese and English provides an easy interface, quick results, various categories to browse through and prompt responses.
Joppy
Joppy is a platform designed specifically to support developer recruitment that brings companies searching for talent and top candidates together to fill tech industry job openings.
The platform aims to match job seekers' preferences with those set forth by employers while remaining anonymous compared with traditional job sites. Joppy's Personal Web Agent (PWA) was developed to streamline the application process for both applicants and recruiters (primarily in Barcelona ).
OpenRent
Searching for UK rental properties without the right tool is often challenging. OpenRent's Property Web Access (PWA) enables tenants and landlords to search for available rentals quickly. PWA provides real-time information and fast responses, while OpenRent removes listings immediately once rented to prevent ghost ads from remaining online.
Examples of Social and Community PWAs
Social media platforms largely center around mobile app users ; however, a website must offer users an enjoyable experience when first joining. Progressive Web Apps, or PWA services, serve this function perfectly well by being dedicated browser-based versions of popular mobile applications.
Tinder
Tinder has quickly gained popularity among loyal users for its unconventional matchmaking algorithms and unique user experience.
After three months, the company decided to invest in its PWA. Instantaneous results were seen. For one thing, their data investment decreased from 30MB in their native app down to only 2.8MB with their PWA solution; also, quicker page loads times and improved user engagement (in terms of swipes, messages sent out/sent back, e.t.c / purchases or spending sessions) was observed using it.
Pinterest, an image-sharing and social network, recently ran a three-month PWA experiment to increase international user growth. Google claims the PWA was 150 KB in size instead of their old mobile website's 650KB, providing sufficient content for its subscribers and decreasing wait time by half: now taking only 5.6 seconds instead of 23 to become usable for subscribers on Pinterest's PWA version.
Early results from transitioning to PWA have been encouraging: user time in the app increased by 44%, user-generated advertisements increased by 44%, clickthrough rates rose by 50%, and engagement levels improved by 60%.
Telegram
Telegram was one of the pioneering cloud services to revolutionize instant messaging in 2013.
While writing this article, a secure cross-platform service provided over 400,000,000 securely monthly digital experience to users the ability to securely send and receive text messages, videos and audio files across platforms. Furthermore, their PWA (providing all functionality found within its native app in a smaller size) had experienced a 50% rise in sessions per user, with retention times increasing by 50% due to its increased functionality and usage rates per session per user.
Twitter unveiled their PWA in 2017, making history by becoming one of the first. Following Twitter Lite PWA's release, app developers began using it as a model to integrate native features with web key features into an ideal mobile application. Google stated that its PWA was created to increase engagement among 250,000 daily users who, on average, visit four times daily to check their accounts.
The company reported that by decreasing data consumption and speeding up instant load times (5 seconds on 3G connections), they were able to increase page views and send Tweets and witness a 75% jump in sent tweets with 20 per cent lower bounce rates.
Instagram quickly adopted Twitter's PWA strategy when its app debuted, updating its Windows 10 application as soon as 2020 to become a PWA and adding direct messaging features as part of this update.
Marketing of native mobile applications will continue, yet websites accessible on devices provide similar user interfaces and functionality; identical features exist on desktop and mobile apps.
Travel and Booking
Due to their interactive nature, Booking industries can also gain from progressive web applications. Many household names have adopted progressive web apps paired with mobile applications as part of their strategies for growth and diversification.
Airbnb
Airbnb provides an accessible online platform that makes renting tourist attractions and immersive experiences around the globe simpler for tourists. Airbnb was first used by travelers seeking affordable accommodations to connect with homeowners looking to rent out spare rooms back in 2008.
Airbnb has upgraded their PWA development for compatibility with Edge in Windows 10 Mobile, giving customers an enhanced customer experience on mobile and smoother instant page transition. Over 80 million monthly visitors use Airbnb's app.
MakeMyTrip
MakeMyTrip, one of India's premier travel agencies, joined the PWA to provide enhanced services to its over 8 Million monthly visitors.
The company discovered that, despite their success with native apps in India, limited data usage on smartphones and poor connectivity may become frustrating to users. Furthermore, users spend more time using their website than native applications - mobile users must experience similar experiences to desktop versions. Google reported an impressive 160% surge in customer sessions and a 20% decline in bounce rates year over year, and first-time shoppers likely convert at three times greater rates than previous app users.
Travelstart
Jumia Travel was launched to take full advantage of Jumia's success as an online marketplace, and Google claims that their PWA has helped increase conversions by 33% while simultaneously expanding traffic by twelve times.
Travelstart acquired Jumia Travel in 2019, creating one of the leading platforms in travel. Travelstart redirects Jumia Travel mobile users to its PWA, where they can book hotel rooms and car rentals.
Trivago
Trivago, the German technology firm with over 120 million monthly visitors, launched a PWA to make searching and comparing hotel costs easier for more people before traveling.
Trivago's app provides a fast comparison of prices across nearly 200 travel sites, and users have access to maps and reviews of hotels to help reduce bandwidth use and save both development time and energy. Google reports that over 500.000 users in 55 countries have added the PWA to their homepages and experienced an engagement increase of 150% and an uptick in hotel deal click-outs of 97.5 per cent.
Uber
Uber's PWA app stands out among today's best apps for being innovative and groundbreaking. 2018 the Windows 10 software application was discontinued to make way for this revolutionary service, first unveiled publicly in July 2019.
Uber's PWA takes only 50 KB less storage than their native app and quickly loads in areas with weak networks, providing food delivery services, scooter and bike rental, and aerial ride-sharing services such as ride-hailing. Uber offers many more benefits depending on where the user lives, such as food delivery, scooter rental services, aerial ride-sharing, and ride-hailing.
Lyft
Uber was launched as Lyft's rival service in 2012 and has since expanded their driver and rider bases across America.
Uber holds an increasing market share. Lyft offered more affordable subscription plans for frequent users 2016, which led to them seizing an even larger piece of the market. Their PWA allows newcomers an effortless registration and booking service similar to their native app.
Tajawal
Tajawal is an immensely popular app in the UAE for flight and hotel reservation purposes. It provides travelers with complete solutions allowing them to access over 450 airline partners and thousands of hotels through one quick booking procedure.
PWA allows quick solutions with minimal fuss for booking travel arrangements at over 400 airline partners of wide range and access thousands of hotels globally. PWA makes booking easier through fast processes tailored specifically towards booking needs - an impressive feat given that PWA boasts such speed.
Entertainment
Entertainment industry mobile optimization strategies.
Soundslice
Soundslice is an app that seamlessly synchronizes real audio with a musical notation to help learners master guitar, banjo, piano or sax.
Soundslice PWAs are ideal for mobile self-teaching. Users can adjust pitch and loop sections while notating music notation. Furthermore, music teachers can utilize this tool for interactive lessons with students that incorporate playing audio samples alongside moving lines on sheet music sheets.
Spotify
Spotify must leverage PWA technology to attract subscribers to its digital music service.
PWA is designed to give users the same ease when listening to music offline as Spotify's desktop and mobile applications, loading faster while adapting colors according to album types for a personalized touch.
9GAG
Since the introduction of 9GAG, online humor has taken on an entirely different app-like experience. The site serves as a rich source of entertainment with memes, images and videos shared globally across its many domains.
9GAG quickly discovered its old app was taking longer to load than expected when there were many videos in content, prompting it to switch from a native app to PWA to increase engagement and reduce page load speed; 9GAG found users spent 25 per cent more time engaging with its PWA studio than native one.
Conclusion
Progressive web applications like these were built by major brands who invested significantly in mobile UX, reaping its rewards. Take their lead and develop an impressive progressive web app for your business; convert to a mobile application if seeking the ultimate mobile user experience!
All this happens automatically, turning your web application into an single page application users can install from app store and download. Do You think about building Native iOS/Android Apps but decide Progressive Web Apps are the best solution instead? MobiLoud may be perfect for you, allowing you to launch iOS/Android Apps at a fraction of their original cost!
Implement a native mobile app targeted toward your most engaged customers and an internet-based progressive application programming interface to help people locate you more easily online and reap instantaneous returns on your investments. You will quickly see positive returns to your bottom line from taking this approach.
Do you think about building Native iOS/Android Apps but decide progressive web apps are the best solution instead? MobiLoud may be perfect for you, allowing you to launch iOS/Android Apps at a fraction of their original cost!
Want More Information About Our Services? Talk to Our Consultants!
Implement a mobile app targeted toward your most engaged customers and an internet-based progressive application to help people locate you more easily online and reap instantaneous returns on your investments. You will quickly see positive returns to your bottom line from taking this approach.
