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These tips will enable your store to increase sales by tapping into the expertise of some top minds from the marketing and e-commerce industries.
The Best Tips to Increase E-commerce Sales
1. Create a Loyalty Program
Customers deserve to be appreciated and rewarded for their continued business. By creating a membership program in your shop, you can give back and increase conversion rates.
Launch a customer loyalty program easily by rewarding customers after making two or more purchases over certain thresholds or purchasing something of a certain dollar amount. Store reports enable you to identify top customers by total orders or dollar value easily.
2. Emphasis on Increasing Consumer Trust
Trust is key in any long-term successful relationship between lovers or retailers and customers.
- SEO: Unlock more SEO traffic with real results.
- Marketing: Our team can craft incredible epic content that gets shared, garners links, and attracts traffic.
- Paid Media: Effective paid strategies with a clear return on investment (ROI).
Establishing brand advocates requires first gaining their trust; once achieved, consumers will spread positive experiences about you among friends and family members. A recent Forbes study discovered that 81% of respondents stated family and friends directly influence their purchasing decisions; retailers who can build these bonds can gain an edge when trying to win this battle for consumer loyalty.
3. Wait to Invest in Sponsored Advertising
Once your site receives consistent, reliable visitors, you can improve user experience, conversion rates and amassing email addresses to build and expand your list.
Facebook can be an excellent way of generating leads you can convert into customers over time. Facebook traffic drives visitors that will later convert into paying customers. Still, search engine traffic may prove more effective for e-commerce websites as its influence stretches further down their purchase intent funnel.
4. Ask Every Question You Have on Every Platform
Answer all questions and respond quickly to comments! Staying on top of social media, email, and website discussions will allow you to cultivate the relationship after the sale.
Unleash the full potential of your advertising to save time and money.
- Discover the advantages of deliberate advertising.
- Reach your ideal target audience.
- Increase efficiency of advertising spend.
- All you do should be delivered above expectations.
Your audience won't need to be exposed to constant ads for "remarketing" and branding campaigns if your brand remains distinct and unique.
5. Your Devoted Followers May Bring You New Business
One effective strategy for increasing customer retention and growth is making it effortless for existing clients to refer new businesses.
Imagine this: Their immediate network consists of people like themselves who would likely purchase from you repeatedly. Various tools are available for managing referral programs; RewardStream is my go-to product! Stated, repeat sales increases are achieved by expanding customer bases already loyal to you and capitalizing on existing customer bases."
6. Ten Times More Content Should Be Shared
Provide only quality content to your social media channels; do more than duplicate what already exists. Understanding your target audience makes curating valuable material much simpler and engaging them on social media - more so if you use various content marketing strategies with high-value material.
Engagement will keep you visible on their pages and increase their likelihood of taking notice when promotions arrive - ultimately increasing return customers and Ecommerce sales.
7. Make a Business Strategy That Produces Repeat Business
Successful e-commerce companies can compel both newcomers and repeat visitors alike back onto their site regularly, thanks to business models (subscription commerce) and product offerings that keep people returning - such as a wide selection of replenishable products that can be easily replenished using sophisticated 1-on-1 email marketing campaigns.
Subscription-based retailers fall naturally under this category while apparel sellers might expect customers back every season as well.
8. Selling the Experience Rather Than the Thing
Assume no one needs your product; most likely, no one does! In just 25 years, we've gone from an economy based on scarcity to unprecedented abundance - you will only sell a fraction of what could otherwise be obtained elsewhere. Instead, focus on how you market what you provide; create memorable customer experiences which differentiate themselves. "Products come and go; there will always be demand for truly remarkable experiences", according to Doug Stephens of the retail prophet.
9. Enjoy Rapid Delivery
Retailers must recognize customers' desire for instantaneous fulfillment regarding goods. Customers will continue shopping with you if they know their orders can arrive shortly.
10. Create a Great Brand
There will be little that sets your e-commerce site apart in the end... Everyone can offer competitive pricing or free shipping; companies with strong brands tend to last. Consider Zappos or Amazon; their success has come through their strong brands.
11. Shop With Ease
How can you do that? By making it as straightforward and enjoyable for customers to purchase again. This could involve offering them an engaging mobile experience when visiting your store; sending coupons or special offers via email; sharing updates about new products through social media posts and blog articles; and always giving thanks for patron support!
12. Take Friction
Four years of study and split tests have given me much insight into conversion optimization. One key lesson has been how friction kills conversion. One effective strategy to increase conversion rates by eliminating friction is eliminating it - conflict can harm prospects' decision-making processes, leading them towards saying no when presented with your offer; less resistance means better chances for conversion!
13. Offering a Reward Program
Credit card companies have long recognized the power of points-based loyalty systems; now, more products have also taken notice. Reward programs at your favorite restaurant, where loyalty rewards include free food offers, can help create loyal customers and ensure repeat business.
14. Promoting Your Products on the Packaging
There are multiple avenues through which others can see your packaging.
- Sitting outside someone else's apartment or house is illegal; however, you can use their kitchen table, office desk, or coffee table as seating space.
- Photos shared between friends on social media--probably showing that someone just received something they ordered or that their pet is having fun playing with the box--can often serve as reminders that something important awaits shipping or pickup at UPS stores.
15. Construct Memorable Moments
I am passionate about providing customers with access to high-quality information that enhances the shopping experience, such as engaging copy, videos, and amazing photography presented in an easily navigable format. By fulfilling these three facets, you will stand out as a retailer.
16. Remarketing is a Powerful Tool
I discovered remarketing a few years ago after realizing most organic traffic to our website was coming through non-branded searches, which didn't convert and left without returning, without ever returning for repeat visits or conversions. Remarketing enabled us to increase return visits by 50% and conversion rates by 51% while increasing time spent on the website by 300% - truly making SEO seven times better by keeping consumers who wanted action engaged for longer.
17. Use User-Generated Content
Brands that utilize user-generated marketing content successfully will experience greater growth than their competition. You will achieve success if you can engage your customers, creating authentic material which is socially integrated, personalized, data-driven, and insightful.
18. Allow Data to Inform Your Strategy
Big Data helps you know how to engage your customers and develop long-lasting relationships by learning what they like and dislike. Social media allows customers to join conversations around you without restricting their participation, providing access to potential and existing ones.
By connecting through Facebook or Twitter pages with customers, you can hear what they say while gathering insight that could enhance or expand markets for products or services offered by your company. "Big data is every marketing officer's dream come true!"
Each data point provides you with insight into customer purchasing behavior. Social media interactions provide a means to gather Big Data through client engagement; for instance, you could learn much more from offering coupons through social media than from having clients cut newspaper coupons!
19. Add Value to Everything You Do
Modern consumers are highly informed, aware when they're being duped, and more sophisticated in understanding when something seems out-of-place or manipulative. Value creation is at the core of customer happiness; providing tailored experiences, relevant suggestions, and high-quality products all add up.
20. Extend the Lifetime Value
Marketers must devote more thought and attention to customer lifetime value variables that provide growth levers... I often tell the tale of one floral retailer with whom I worked who became frustrated that their neighboring store was spending more on advertising while growing faster than them.
These companies needed clarification as their prices were identical - neither undercutting the other - while also sharing suppliers, so their costs of goods sold (COGS) were precisely equivalent.
They were adept at asking me why and for whom I bought flowers. Additionally, they inquired about any friends or places like my church where flowers might be popular and offered that they sell me flowers gradually over several months.
21. Make Wonderful Experiences
Delight is at the core of the human experience. This makes delight a powerful way to build long-term customer relationships that directly contribute to ROI; its effects will be memorable, emotional, and powerful.
Only some brands do it effectively; many take shortcuts or ignore delightful experiences altogether. Here are a few steps that will ensure a truly memorable brand experience: Integrate delight into your strategy through all touchpoints - product, customer service, and mission - for optimal success.
22. Make Scarcity and Urgency a Priority
An effective email strategy I employ for increasing e-commerce through email is using email as an urgency generator for specific products on sale. Instead of simply mailing coupons out for sale events, increasing e-commerce through email can work better!
To maximize its success, promotions must be tailored specifically and individually based on each person's previous purchase or lack thereof.
23. Thank Your Customers With Genuine Appreciation
No cost should come between showing appreciation and kindness toward loyal customers who return. And it has an enormous effect. Three out of four customers who reported past positive experiences said they spent more money with that business due to this simple act of gratitude - it cannot be underestimated! It would be foolish not to recognize its immense power!
Do it often. Send thank-you notes to customers who have made over two purchases to create long-term relationships and foster customer retention.
24. Offering Targeted Promotions and Upsells
Reviewers who write reviews are reflecting on all of their positive interactions with your company - this presents the perfect opportunity for providing more amazing customer experiences!
Upselling products is essential, but you need to do it smartly. You can determine what items most likely garner the customer's interest and investment decision-making potential by utilizing past purchases, behavior patterns, ratings, or data about their product. Returning shoppers tend to spend three times as much as first-time purchasers.
The success of such initiatives is multiple-fold; customers are more inclined to leave positive reviews; you gain exposure when customers tell family and friends (who might also be in your target market); they become repeat customers when returning to redeem coupons; all are positive outcomes!
Top 3 Methods to Increase Online Retail Sales in 2023
1. Find Out Where Your Customers Shop Online
Make sure that customers can easily locate you when searching Google, Amazon, or Walmart. Ensure customers can see your content and product listings immediately by searching these platforms for relevant businesses like yours.
Your eCommerce store will grow with advertising, which is why SEO and paid ads should be part of its growth plan. SEO services or paid advertisements will increase brand recognition, sales volumes, and your overall online presence - creating brand value while improving sales performance and presence online.
2. Please Provide Us With Useful Information
Your target customers should find it simple to purchase your product. For instance, assuming you sell fashion online and need help providing information about shipping policies may cause some potential clients to reconsider purchasing.
Consider yourself your customer: what would cause them to stop purchasing from you? Find solutions as quickly as possible for these issues that arise.
3. Take a Look at the Sales Funnel
Most eCommerce shops lack structured sales funnels that ensure anything happens after customers purchase something online, leaving the transaction hanging after the sale has taken place.
A sales funnel describes the steps prospective customers follow to become customers, with every stage bringing website visitors closer to making a sale and beyond that momentous occasion when an actual transaction takes place. Creating an effective marketing and sales plan is imperative for customers to return by asking customers for feedback, sending promotional emails, or cultivating relationships. New customer acquisition costs five times as much as keeping existing ones! If your eCommerce shop struggles, these post-pandemic marketing ideas provide useful strategies.
How to Increase Your Clientele?
1. Utilize SEO to Improve Your Online Store
Do you own an eCommerce website regularly ranking at the top of Google search results? If so, spending money on search engine optimization (SEO) might be essential to keeping ahead of your competition. SEO may seem complex at first glance, but keep this statistic in mind: according to RetailWire, 31% of consumers begin their product searches on Google.
Organic search results offer one of the best ways to reach potential customers, accounting for half of the search organic traffic - so being featured as an organic result is vital for getting customers and growing a business.
2. Google Shopping: Sell Your Products
Google provides an ideal platform for any Ecommerce business to operate successfully, and millions of customers rely on it each month to purchase items online.
Google Merchant Center Registration is quick, simple, and free - but pay-per-click advertising (PPC) only charges when started; thus enabling you to set your budget and spend whatever amount suits your business best. Successful marketing campaigns demand thorough knowledge, continuous optimization, and monitoring.
3. Buy on Bing
Bing is used by over half of US residents despite not being as widely utilized as search engines like Google or Yahoo, yet offers lower click-through and cost-per-click rates than either of those search engines for most products; optimizing for Bing demographics could result in substantial sales gains for any website owner.
Bing offers both lower costs per click and increased click-through rates for most products, making your website fit better with Bing's customer demographics to maximize sales with lower prices - though, on the flip side, there will likely be fewer searches; you could become an industry giant using this search engine!
4. Amazon: Sell Products or List Your Own
Amazon isn't the only e-commerce giant with ambitions of selling online, but according to reports, their contributions amount to $0.49 of every $1 spent online.
Amazon can be an ideal platform to list your product if: Do you want to increase sales? Buyers often use Amazon before purchasing; as an additional search engine, it helps consumers discover products.
Marketing Strategies | Don't sell on Amazon, but listing products at higher than normal prices will encourage sales on your website and help drive customers there! Additionally, any price discrepancies between Amazon and your site could boost business significantly on both platforms.
5. Buy on Facebook
The Facebook marketplace can provide sellers looking for an audience with an excellent way to sell. Facebook Marketplace includes several eCommerce platforms:
- BigCommerce
- ChannelAdvisor
- ShipStation
- Shopify
- Zentail
- Quipt
- CommerceHub
6. Instagram Marketing
If your company caters exclusively to Ecommerce businesses, skip this section. However, for online retailers selling food, fashion, wellness, or beauty-related goods or services, promoting themselves through Instagram may be worthwhile.
Hootsuite reports that 130 million Instagram users view shopping ads each month - this may lead to sales for online shops, increasing profits and higher overall income from them.
7. Ebay: Sell Your Items
eBay is used by over 162,000,000 people each month who transact billions in goods on it, offering great opportunities to expand online sales by listing high-quality items for sale on this platform.
8. Walmart Sells Products
Walmart boasts more than 465.1 Million members and does not charge set-up or operating fees, giving Walmart an edge over Amazon since fewer sellers are involved in operations. There can be downsides to selling through marketplaces, however. Margin decline and customer support issues often become issues; sellers also do not allow FBA for order fulfillment.
9. Affiliate Networks: Sell Through Them
Walmart boasts more than 465.1 Million members and does not charge set-up or operating fees, giving Walmart an edge over Amazon since fewer sellers are involved in operations.
There can be downsides to selling through marketplaces, however. Margin decline and customer support issues often become issues; sellers also do not allow FBA for order fulfillment.
AffiliateNetwork
- AvantLink
- CJ Conversant
- ClickBank
- Flexible Offers
- LinkConnector
- RevenueWire
- ShareASale
- Amazon Affiliate
- Shopify Affiliate
10. Get Free Delivery on Orders Above $99
You can move directly on if your order already qualifies for free shipping.
Statistics reveal that 79% of shoppers believe free shipping causes them to buy more online. While shipping costs add to business expenses, investing in them would yield results for your brand or store. Ensure your customers know when their order will arrive; 53% of potential buyers will only purchase if they know an expected delivery date.
11. A Clear and Unrestricted Return Policy
Customers requiring returns could shop elsewhere (Amazon or your competitors' stores) if your store fails to offer an easy return policy they understand. In contrast, an open and straightforward return policy should eliminate doubt in customers' minds.
Provide an exact description (with video examples as suggested in this blog post below) of the product and its correct packaging. Remember that 63% of customers stated they would only buy from your site if its return policy were easily visible on-screen.
12. Shoppers Abandoning Their Carts is a Problem
Industry standards indicate an average abandonment rate of 69.57% for online purchases. Customers frequently abandon carts due to being just browsing or because the checkout process is complex - in such situations, you need to ensure an easier shopping experience for all involved parties involved in the checkout process.
Sending follow-up emails can nudge customers who abandoned their carts to complete their purchases - tools like AddShoppers or BouncePilot are great resources to use here.
13. Create Product Demo Videos
Zappos, an online retailer of clothing and shoes, stands as an outstanding example of an organization that has successfully implemented product demonstration videos. By dedicating more time to producing high-quality demo videos, the user experience will only become better overall. HubSpot's marketing expertise revealed that 73% of those viewing demo videos made purchases.
Customers usually visit retailers nearby to test products firsthand if no demo videos exist; with physical stores in place, you might make sales. 58% of Internet users believe shops with videos that sell are reliable. Building trust with potential customers is paramount to generating steady income streams.
14. Customers Will Be Wowed by the Service You Receive
Customer service remains essential even as shopping has become more convenient, yet most eCommerce sites need to take the time and care to provide truly outstanding customer service. Consider: An unhappy customer could go elsewhere online store; therefore, doing everything possible to retain and attract loyal ones is paramount for long-term success.
Customers who purchase products should be reached out to see their level of satisfaction with them and offer discounts or promotions as a thank-you for being loyal customers. Discounts and rewards programs may also be made available. Trust is essential to creating long-term customer loyalty, so demonstrate it by showing customers you care while fulfilling all their promises.
15. Boost Conversions With Retargeting Ads
Retargeting can help that 98% who visit but fail to convert after their initial website visit take action! Retargeting encourages these inactive visitors to take steps towards taking the necessary measures! B2B companies typically achieve 400% higher conversion than consumer firms. Other statistics which demonstrate the need for retargeting to increase conversion rates include the following:
Retargeted Ads have an extremely high click-through rate compared to Display Ads, increasing conversions by 150% or more and costing roughly half as much per click as traditional search advertising.
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Conclusion
Retargeting can help that 98% who visit but fail to convert after their initial e-Commerce website visit take action! Retargeting encourages these inactive visitors to take steps towards taking the necessary measures! B2B companies typically achieve 400% higher conversion than consumer firms. Other statistics which demonstrate the need for retargeting to increase conversion rates include the following:
Retargeted ads have an extremely high click-through rate compared to display ads, increasing conversions by 150% or more and costing roughly half as much per click as traditional search advertising.
