W3C For New Website Design
World Wide Web Consortium is a non-profit that creates web standards. Although the current design is appealing, it's also slightly dated. It dates back to late 2008. Some pages of the website were not updated, possibly because it is managed by several groups that publish different sub-sites.
Although the W3C Logo remains unchanged, the new design is modern. W3C is a huge website with many sub-sites, all of which are run by separate people. The website redesign company was an enormous undertaking, not only because it is so large but also because of the aim of making the site accessible and simple to use. It's understandable that the beta version of the website still has some rough edges.
The intent is to standardize the URLs so all of them use lowercase. Some URLs may still need to convert to lowercase. The new website is very easy to navigate. The site navigation is easy. The site is also easy to navigate.
What Is A Website Redesign In W3C?
Website Redesigning involves making major changes to it. This includes updating content and layouts and improving navigation to improve conversion rates and performance:
- Website Objectives: Define your website goals to determine your targets and metrics for redesigning your site. Also, decide what metrics are needed to reach your goal.
- Website Effectiveness Audit: Auditing your web performance is a must. SWOT analysis, for example, can be used to analyze your overall website effectiveness. Analyze your industry to identify trends and best practices.
- Identify The Gaps: To identify gaps, create a list of the website infrastructure, including people, processes and technology. You can, for example, identify certain elements on the website to improve the UX. These include a CTA button that's been misplaced, an unfinished web form or any other element which is confusing or distracting visitors.
- Create A Roadmap: Determine the steps you will need to take and the technologies needed to fill in any gaps. You can, for example, A/B-test elements that are causing problems and correct them in the wireframe design.
If you are clear about your site's goals, the redesigning process could improve its performance. It involves technical elements such as finalizing the color scheme, fonts and logos, buttons colors, placement of buttons, etc. The coding side would require a focus on coding languages, content management systems, and other technical aspects.
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Why And When Should You Redesign A Website?
Companies give many reasons for redesigning their website. In the next section, we will discuss some of these reasons in more detail:
Rebranding And Repositioning
A rebranding strategy is used to alter the image source of an organization for commercial reasons. The company can stand out from a crowd of rivals. In certain situations, such as mergers, rebranding is a necessity. You will also need to rebrand if you:
- Accelerate your growth.
- Restore lost brand identities.
- Upgrade an old website.
- Create a distinctive brand voice.
- Accommodate new products or services.
It is not enough to change the logo or name of your organization. It would be best if you also positioned your brand so that it connects well with the users. It is important to develop visual elements which will communicate your brand across your entire marketing material. This can involve changing your website's look and feel. You can use pitch decks, proposals templates, brochures and single-sheet flyers to spread the word about your brand. To reflect the commitment of "Ingenuity for Life" - combining technology and purpose - they have relaunched a new brand that reflects their innovative spirit.
Repositioning is a change in the way your clients perceive the brand. Brand or market positioning describes where your brand fits in the marketplace. Starbucks, for example, positions itself in the market to be a quality source of coffee and drinks. At the same time, Tesla, Audi, and other luxury brands have carved out a niche as status symbols. McDonald's, and other fast food restaurants portray themselves as innovators or cost-effective providers.
Companies may consider repositioning products due to low conversion rates or significant changes in the market. Create a distinct impression on the minds of your customers so that they associate your brand with something positive. A chatbot that acts as a sales representative was also introduced to add a more human touch. It could help guide buyers throughout the buying process on the site.
Brand repositioning is a complex process that requires extensive research. Businesses can determine if their goals are being met by identifying and communicating with their niche and effectively communicating with prospects and customers.
It is important to know what your competition in the marketplace is doing and to perform a competitive analysis to identify your strengths and weaknesses in your market and to define your position. If you do not follow the following design principles in your positioning exercise, the platform will collapse.
- Be Different: You will get much further if you prioritize your value proposition. In this process, it is important to identify your brand's USP. Apple, for example, has established itself as an innovative tech company with user-friendly products. The seamless experience you have on an iPhone will be very different from that of an Android phone.
- Focus: Apple's products have always been centered around usability and innovation. Apple's vision is demonstrated by the transition from iPod to iPhone.
- Be Relevant: Apple has always been relevant because its brand is about integrating technology into the human personalized experience.
- Simplify: The highest level of sophistication is simplicity. To appeal to its target market, Apple developed goods that were strong, approachable, and had a colorful, simple appearance.
Companies must make informed and conscientious decisions about website redesigns aimed at brand repositioning. It is an expensive and time-consuming project that requires careful consideration and discussion within the company.
Launching A Product Or Service
A redesign is always required when launching a new product line or service to incorporate the latest features. Companies take this step for a variety of reasons, including repositioning in the marketplace or changing their brand. It requires teamwork and the involvement of designers and developers.
Launch a Minimum Viable Product (MVP) whenever possible. You can either roll out the new feature on only a few pages or with limited functionality. You can quickly prove the impact of MVPs and gain more resources. In order for this to happen, you must:
- Tracking progress is important.
- You need to link potential traffic with a metric that reflects website redesign business impact or revenue.
- Benchmark performance and launch your MVP small.
Add More Features To Your Website
When adding new functionality to your website, you will inevitably need to modify the current design. Website functionalities can have a direct impact on your website redesign business. You must make sure that any feature you add meets your goals.
If you run an eCommerce site, for example, your customers likely have in mind a specific product they are looking for when they visit your website. Plan to include a chatbot that will provide visitors with value on product pages. The chat box would need to be added, but it will require some tweaking of the website's backend.
Data-Backed Insights For Optimizing Conversions
CRO does not focus on attracting more visitors to the site but rather on converting existing users. You don't have to do anything to attract visitors to your site. Having data to backup your insight is, therefore, crucial. You should collect both qualitative and quantitative data.
Quantitative Data:
- What pages have the most traffic?
- What is the stage at which our audience leaves?
- What sources/mediums are the best for converting visitors to your site? Why?
- 4. What sources/mediums generate high traffic but low conversions? Why?
- What product pages are the most popular? Why?
- What products are the most popular: Checkout Ratio? Why?
The data collected will be analyzed to find out the truth.
Qualitative Data:
You must also engage with people like prospects and customers to gain insights.
- Surveys: By running surveys, you can collect important information by asking your users or visitors questions via email or your website.
- Interviews: Human conversations are the best, as our brains are hardwired to tell stories. It would be best if you framed your questions in advance to ensure that you get the information needed from the interviewee but also to create a narrative for your discussion.
- Focus Groups: Focus groups are a great way to gather information quickly. To gather data relevant to your website, you can use a 20-50 person sample. You can also ask quiz questions, like preference tests or click tests.
- Oral History/Transcription: It is a spoken report that represents the narrator's individual viewpoints. This is the continuous process of recording, preserving, and interpreting historical information. It can also be used as data for redesign experiments.
When you adapt your CRO program to the insights of both quantitative and qualitative data, your conversions can be catapulted. They are a major source of information for the CRO program, and they provide you with actionable insights that will help optimize the conversion rate of your website. Sometimes, these goal conversion rate optimizations will require that you rethink the functionality of your website or redesign it.
Read More: How to Redesign a Website without Impacting SEO Ranking?
Redesigning A Website For Responsiveness
The design of websites will change over time as user behavior changes. Your website may be outdated. For example, it may use outdated software or a backend system. You can't let your website stagnate with the massive increase in mobile searches.
If you are considering a website redesign, it is important to evaluate user behavior carefully. Both quantitative and qualitative research can be used to accomplish this. What problems can you resolve for users to improve the UX of your website? You can, for example, answer some of the questions below if you are looking to google optimize your website on mobile devices:
- How much average time do you spend using your mobile media?
- How many consumers use mobile phones?
- Are they using an iPhone or Android?
- What percentage of website visitors are on mobile devices versus desktops?
- How do mobile conversion rates compare to desktop visits and share of eCommerce websites?
- What's the difference between mobile app and mobile website usage?
- What is the importance of mobile advertising to you and your potential customers?
- How many Google searches come from mobile devices?
This exercise will give you a great deal of insight. You can list your personalized content ideas and discuss them within your design team or outside. Then, test your hypotheses to see if they work. This could mean going for an adaptive design or a responsive one.
Improve Your SEO Performance And Website Performance
SEO is a measure of how quickly and easily your customers can find your website. Google will not crawl your site if it contains graphics with no alternative text, poorly-used HTML tags and irrelevant keywords. It could be useful to evaluate the SEO of your website using online tools like SEOptimer or Website Grader to identify some obvious mistakes.
Steps For Planning A Website Redesign
Analyze Your Website And Conduct User Research
The first step to redesigning a website is to analyze the existing site. It is important to know the problems with your current website. You need to analyze four design elements thoroughly:
- Usefulness
- Content
- SEO
- Conversion
Usefulness
Your prospect must be able to navigate, see and understand your website and its core message as soon as they arrive. User seamless experience is influenced by factors such as website speed, responsiveness, a menu that's easy to use, and security. In a study to find out which of the four popular brands' mobile websites had the best personalized experience for users, questions were asked about:
- Easy-to-use beauty and cosmetics websites.
- The challenges they encounter during their visit to the site.
- Does the site have a good navigation system?
- Why is navigation so difficult?
Content
The content of your website is important to its overall responsive design. When redesigning your website, consider what users will want to see. What's the new feature you want to add? Content strategy should be based on data, including user testing, UX reporting, heat maps and session recordings. It also includes user-centric concepts, testing that focuses on prospects' behaviors, as well as testing that focuses on user-centric insights. It is only natural that you, as a webmaster, expect visitors to read your page, understand the message, and then move forward in the conversion funnel.
Your prospects also want the content to be grammatically accurate, relevant and easy to understand. Suppose one web design makes viewers redesign process information differently than another. In that case, it will impact the flow of visitors through your site. For your content to capture the attention of your visitors, it should be easy to read and accessible and follow the right information architecture.
Search Engine Optimization (SEO)
SEO is fundamentally based on the intent of users. If you don't fulfill user intent, your ranking will suffer. To get the correct intent, you need to be able to show empathy. SEO is a technical term that describes how easy and fast your customers can find your website. Google will not crawl your site if it contains graphics with no alternative text, HTML tags that are poorly written, or irrelevant keywords. It could be useful to evaluate the SEO of your website using online testing tools like SEO Optimer or Website Grader to identify some obvious mistakes.
Conversions
It is important that your homepage makes it easy for prospects to find the information they are looking for. You may not be using the right mobile user persona to attract your audience if the prospect bounces off your homepage. Each action prospects perform on your website should be linked to a conversion goal.
Before And After Redesigning, Set Clear Objectives And KPIs
It is important to be clear about the expectations and goals of your new website. What is the purpose of this project? You should feel completely convinced by your answer. SMART is a popular strategy that can help you to reduce confusion and indecision when deciding on your design goals. The acronym SMART is:
- Specific: Your website's goal should be very clear and specific. The business goal of the website is to increase the number of Audis sold in the city.
- Measurable: You cannot simply say that you would like to boost your sales of cars through the website. In this example, you would need to produce, say, ten actionable leads per month.
- Actionable: The verb to use in the goal-setting ongoing process is actionable. To achieve this goal, you need to assign responsibility and be specific about the steps that must be taken. It may not be sufficient to generate ten new leads via the website. There should be a plan to generate leads.
- Realistic: When setting goals, you have to be realistic. You will fail if you don't set realistic goals. Set realistic goals.
- Time-Based: The time-based nature of goals is essential. They can't be left open-ended. It is important to set a date that will motivate you.
It would be best if you used different tools to solve problems or achieve goals. These will help you create goals and also allow you to make informed decisions. A key Performance Indicator is a value that shows the effectiveness of a website redesign business in achieving its key goals. Goals define "what" you want to accomplish, while measures determine "how much or how many." By asking "How many", we can compare our choices to see if they are in line with the goal.
Create A Roadmap And Strategy For A Successful Redesign Of Your Website
It is important to realize that redesigning your website can be a major undertaking, regardless of the company size. A little planning and research will help you make the most of your next redesign. Here are the key steps for a successful redesign of your website:
Goal-Setting
You can centralize personalization efforts by analyzing what you expect from the new website. This will also help determine if you require a redesign. A list of concrete and measurable objectives you want to accomplish through your redesign, like increasing web traffic or decreasing bounce rates, will keep you motivated and organized.
Create A User-Centered Design (UCD)
UCD has always placed a high priority on gaining a thorough understanding of its users. This includes their needs, wants, capabilities, and limitations. Reports indicate that more than half of web traffic is generated by mobile devices. This number will likely increase. Your website should be mobile-responsive to ensure that you do not lose traffic from mobile devices.
Redesign The UI
You can think of UI as the steering wheel. Start your site redesign by creating an interface inventory. This is a collection of all the elements that comprise your interface, such as typography, text, images, and logos. This ensures user interfaces will be developed consistently within a comprehensive structure. UI shouldn't be complex and should give the user direction on how to complete their task (micro-conversions) within your website.
The onboarding process on your site, for example, should be optimized and innovative to suit your redesign. To encourage visitors to stay on your site, you can measure how easy it is for them to register or sign up on your landing or home pages.
Information Architecture Redesign (IA)
Information architectures that are successful commit to understanding their users. Analyzing your website's structure and content is the first step in optimizing IA. You can, for example, do a sorting of cards exercise to determine which website elements are the most complex and cause visitors to leave.
Combining these practices with user-centered techniques can help you achieve great results in redesigning your website. You can run a content audit on your website and then prioritize the content. Then you can sort your cards before running A/B tests to see what is most effective.
Redesign The Wireframes
Wireframes are blueprints of websites you can use to redesign your website with cross-functional groups. As soon as your rough draft is complete, you can begin usability testing to uncover surprising insights.
Concentrate On The Content
Your website's goal should be to assist users in finding information and completing tasks. This is why the content you provide should be new and useful, as well as sustainable. Concise statements that nudge your visitors to carry out their intended actions must be included in redesigned content that is user-centered and user-focused.
Make Sure Your Website Is Flexible And Resourceful
During the redesign, keep in mind the versatility of your site. It is important to be able to make the necessary changes, as and when needed, to maintain a fresh, running website. You will be able to save time and money by ensuring that the layout of your website is adaptable.
Relaunch Of The Website
At the time of launch, prepare and use a checklist for the go-live process. Also, perform quality assurance checks on the work that you've done. If you have not tested or implemented your redirects or on-page changes, it is not a good idea to launch. Your website should be used as a marketing tool by engaging your audience, connecting them via social media platforms and sending emails to share the new design of your site.
Develop A Post-Launch Strategy
Plan your redesign of the website. It should also be supported by a team that analyzes the information gathered from your redesign. This information should be used to enhance your entire digital marketing strategy, including SEO, email marketing and small business management.
Redesigning projects can be overwhelming and cause apprehension. You may face opposition from your team members since it might not be on their roadmap. The more compelling the reasons for making a change, the easier it will be to make the changes.
What To Look For When Choosing A Website Redesign Company Or Service?
Choose a web redesign company that can:
- The Auditing Of The Current Website: This includes a thorough review and analysis of content, information architecture, and strategy.
- Understanding Your Audience Is Key: Make sure they are familiar with the industry ecosystem. It is important to know the demographics, background and behavior of your target audience.
- Focus Their Strategy On User Experience: Make sure they plan a strategy that will ensure a seamless customer experience. Before you agree, ask them how often they test. Testing leads to more insights and, therefore, better optimization.
- Have Experience In Managing Projects Similar To Yours Efficiently: Ask if they've worked with clients who are exactly like you. It is easier to collaborate with an agency that has mobile experience in your field.
- Does Well With The Implementation And Experimentation Of New Technologies: Do some research to see how comfortable and equipped your agency is with handling these technologies.
- Offering A Complete Range Of Services, Including Digital Strategy And Seo: Double-check before you sign the contract what they all offer. This must include content audits, SEO, as well as strategy.
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Conclusion
Be clear about why you want to redesign your website before you begin. Suppose your audience has changed or your primary offering has. In that case, you should rebrand the website to ensure it can still convince them to be your customer. Audit your site before you start the project. You will know what should stay the same and what must be changed. Before validating a design, test everything thoroughly.
You can identify an agency that is competitive for your project once you have a clear understanding of the "why" behind it. Then, half the work has been done. To get the best results, follow them throughout the entire project. With the help of website redesign services, create a road map around the whole redesign project to track progress at each stage. It will ensure that your project does not exceed the estimated time and cost. This guide is intended to help make the redesign of your website a successful and rewarding project.
