EMM Market: The Ultimate Solution for Enterprise Application Development? Cost, Gain, and Impact Revealed!

Unlocking the Power of EMM Market Solutions

It consists of software consisting of mobile management services that allow employees to access data required to perform work on their mobile devices. For this, customized applications are to be developed to the need of a particular enterprise. Enterprise Application Development is very complex as it includes customization of applications for businesses and deploying them on cloud servers across different platforms, including different networks. These applications are multi-user, developed in stages with multiple components processing, working on chunks of data, with parallel processing. These applications should be able to work on cross platforms with similar counterparts simultaneously. So, these applications require specific tools in the form of Enterprise Application Development for customized needs. For the applications development, the enterprise will have to hire IT professionals skilled in Java or give the project of all applications and internal servers to a company expert in the field, and then take over the project from them or let them handle it on a contract basis. But, in the long run, it will be better for them to hire professionals as it will require maintenance, timely upgrading, updating, and patching of the applications.

EMM Software Solution

Every corporate wants to emerge uniquely in the market from its competitors. To achieve this, they try new techniques, custom software, leave no stones unturned in the process, and bring innovation to their business. But, this is a very hectic and slow process, and to escalate it, the only possible way is the use of digital technology, meaning Enterprise Software Solution. Enterprise Software Solution is the software solution used for the operation of businesses at an enterprise level. There are various types of Enterprise Software Solutions that corporates consider to get most of the value of their money invested. Some of the enterprise software solutions are:

ERP software ERP means Enterprise Resource Planning. It is a process management tool that provides an integrated platform for managing various business activities. Its main purpose is to simplify automation, so that use of resources can be optimized.

CRM Software

CRM means Customer Relation Management, and it implies that software developed is used for maintaining customer-company relationships. As the quote goes, "Customer is the King" is must tool that every enterprise should adopt. But while choosing such software, corporates must keep in mind their requirements and customize the software to get rid of unwanted functionalities.

Project Management Software

As the name suggests, this software plans organizes, streams, tracks, control, and manages project tasks efficiently. Whether a firm is big or small, this software is a must for them for meeting deadlines and gain an edge over other competitors.

Content Management System

The CMS system eases your task of managing content without any knowledge of coding or web skills needed earlier. These are cost-friendly but lack security, which makes hackers easily steal content and ruin SEO ranking. Its solution is to build customize CMS specifically for your enterprise, which requires coding skills. The advantage of custom CMS is that; it will not contain extra baggage that the company does not require.

Marketing Automation Software

Its name defines this software. It automates the boring, tedious, repetitive, and time-consuming tasks and does not require human intervention like sending bulk emails, social media posts, etc. It tracks and stores customer behavior and then delivers them emails/ads as per their liking, which is more likely to attract more customers

Human Resource Management Software

HRMS is used to automate HR-related tasks such as performance management, stipend management, leave management, salary raise management, etc. With this software in place, HR's are free to shift their focus on other strategic tasks.

Enterprise Asset Management Software

EAM is used to manage a company's assets, including infrastructure, equipment, properties, and inventory. The automatic monitoring of assets will help the company to manage and utilize its resources inefficiently wa

Enterprise Mobility Management Software

EMM helps companies in managing data access to employees over a secure network on personal devices. EMM provides security and can be customized as per the company's needs.

Enterprise Business Intelligence Software

EBI helps enterprises in understanding business more thoroughly from structured as well as unstructured data. The BI can be customized as per the company's need, integrating with the existing platform and generating reports at a good pace.

Enterprise Internal Communication Management Software

It is a type of Intranet allowing employees to communicate with each other and sharing data in real-time. Many open-source applications are available in the market, but it may not be one of the best moves to adopt them as they are easy targets of hackers to pounce upon the company's sensitive data. Instead, one can customize it according to the company's requirements and compliance policies.

Also Read: What Is Enterprise Mobility Management And How Can It Boost Your Business?

Units of EMM

MDM (Mobile Device Management)

MDM is the base for remote management of smartphones irrespective of the platforms they are working on. It is used for the management of device hardware. It includes the installation of the user profiles of a particular employee on their device. It consists of an app installed at the end-user called endpoint device and a server software joining it to its data hub or the cloud storage. The Administrators can set usage control, policies, data encryption, and other settings as per company norms or standards with the help of integrated APIs (Application Program Interfaces) in Mobile OS (Operating System) on employee's mobile phones (Ios or Android) or tablets. In case of loss or theft of the device, the administrator can clear data of the full device or some particular apps of the company to protect the data and security of the company. MDM reflects real-time data of device configuration, provisions, inventory, and troubleshooting tools. The market under MDM is expected to grow at a compounded rate of 18% annually.

MAM (Mobile Application Management)

MAM includes installation and updating of apps installed on employee's devices from the company's end. It is used for the management of device software. It includes support from the IT department and a license of applications installed on the device. MAM helps in better management and security of data of the company. It grants power to the administrator to create or remove security policies for a particular app or its subset rather than creating or removing for the whole device. Thus, protecting the organization's data/information without wiping the device completely. Apps can have specific MAM APIs in-built or dependent on OS MAM APIs. MAM is getting popular because more employees are happy to bring their devices to the workstation. MAM and its distribution platform grab the highest percentage in the EMM market.

MIM (Mobile Identity Management)

MIM is a system having different usage in an EMM structure. This will include device and user login, sign-on, validation, and authentication of app signature. MIM ensures that only trusted devices can have access to enterprises data and applications with authorization access. MIM helps the company to keep track of devices and installed apps with user-level authorization.

MIM (Mobile Information Management)

MIM concerns remote accessibility of the company's databases. It is integrated with MAM or MDM services, i.e., either with the hardware or the software for accessing management services, based on application or device both depending on cloud-based services, and tools for storage, synchronization, and access of data over multiple devices. Dropbox, Megashare, Google Drive, Microsoft Azure, etc., are examples of MIM controlled by enterprises.

MCM (Mobile Content Management)

MCM is another tool for IT Professionals to control and access content on mobile devices via EMM. MCM helps the administrators control the applications' content and enables content access, push, security, and file-level protection. MCM helps in enforcing authentication policies, with platform integration with web development services like Google, Microsoft, Amazon, etc., for file access and data authorization.

MEM (Mobile Expense Management)

MEM is a tool developed to keep communication expenses and other device-related costs under control. It furnishes organizations with data like device acquisition, device usage, and other policies. It helps in enforcing the enterprise's policies and a sound audit of device usage.

IAM (Identity and Access Management)

IAM feature identifies the employee accessing the data and allows access only when authorized to do so. It controls 2WH - When, Where, and How the apps and data can be used, offering a single sign-in feature. For more high-level and secure data access, authorization is needed, which is fulfilled by 2FA (two-factor authentication) or multi-factor authorization.

These projects were started as a single entity but got combined as per their usage by big corporates with increasing use and demand of EMM.

Emergence and Evolution of EMM

A study in the US, and European countries in the year 2012, found that around two-thirds of workers use their devices for work-related activities. This led to corporates allowing employees to bring your device to work. But, this created a problem as smartphones had different operating systems, which can create security risks, and applications for each platform will increase the business cost. To overcome all this, EMM was introduced. EMM emerged from the broader market due to the increase in BYOD (Bring-your-own-device) program after such APIs were inbuilt in iPhone. As big enterprises saw much flexibility in this method, they deployed EMM, allowing personal devices to obtain and work on corporate data.

Read Also: What more to accept from Enterprise Mobility Solutions?

JAVA Development Services

Java is a powerful language with a wide range of features for application development on cross platforms. In the EMM market, the applications have to operate on various platforms, and hence for Enterprises, Java Development Services is the first and foremost choice for application development. Java provides various development services for the smooth functioning of a business. Those services can be summed up as:

Java Web Development Services

Java network provides a secure ecosystem for the development of web architecture, having multi-threading and cross-platform interaction. Web development is creating content for publishing on World Wide Web, which is hosted on web servers, allowing users from all over the world to access it on their devices. Employees of the company can thus access their work data from any place in the world with their trusted devices and need not be in the workspace. Java frameworks allow the IT tech team to develop code for common tasks, saving a lot of time, like Spring Framework automatically loads, operates, and shut down in a short period. Because of this, Java is preferred for the development of applications for all aspects.

Enterprise Java Development Services

Developers use Java EE or Java Enterprise Edition for creating applications for enterprises. It provides a platform like web services and distributed computing. Java has many in-built APIs to help perform such tasks, such as:

Enterprise JavaBean consists of lightweight APIs possessed by an object container to provide transactions status, remotely controlled concurrent, and procedure calls.

Java Persistence API - These are used to specify object-relational mapping in-between a Java class and relational database.

Java Transaction API consists of interfaces and comments, which helps establish an interface with Java EE transaction support.

Java Message Service acts as a common and secure interface for creating, sending, receiving, and reading messages in a particular enterprise.

Validation - It consists of various annotations for validation support of data from Bean Validation API.

Batch Applications - These are used for running background applications involving a large amount of data, which must be executed periodically.

Java EE Connector Architecture - Java's tech solution for connection between the Enterprise server system and Java server.

Java Mobile Development

Apart from C++, Java is also an object-oriented language used to develop mobile apps because of its cross-platform capabilities. Java is robust with an easy coding language which makes it easier for the developer to code applications. Java is the base for the widely used Android platform in smartphones. Java can be breakdown into several parts to start the development of mobile applications.

  • Syntax
  • OOP
  • Java Collections
  • Exception handling
  • Input/ Output Streams
  • Java Multi-threading

Testing Libraries

Libraries are the pre-built codes or instructions in the Java platform, which helps developers write more complex code with ease. Junit, PowerMock Mockito are some examples that save you from lengthy coding.

Android SDK (Software Development Kit)

It is a toolbox for the development of Android applications for smartphones. Android codes are written in Java, but for testing it and running it in android, you need Android SDK. It is a complete package containing documents, libraries, codes, and processes to integrate with your application. It also contains an Android emulator to see the performance of the app in the Android System.

Read Also: Enterprise Mobility - Market Predictions and Challenges for 2019-2025

Impact of the pandemic, Covid-19 on companies and EMM Market

As we all know, the Covid-19 hit hard on all the businesses of the world. There were many restrictions, and people couldn't even get out of their houses due to the nature of the disease, which was spreading with contact, air, and many other methods. Its source and how it spreads is still ongoing research. In this scenario, how big enterprises can continue their work when workers aren't allowed in the workspace. The disease is deadly and is taking a toll on lives. The business which has physical products were affected largely. But, why do the IT companies whose all work, projects online have to suffer in the pandemic. All they have to do is connect to the company server via the internet and resume their work. But, this also opens the company's database to online hackers who can access the servers and dig out their secrets and important information. There arises a problem of secure connection, authentication, and trusted devices. It will be very hectic and expensive for a company to set up PCs or provide laptops to every worker and authenticate them from the server. It also carries a risk of disease contact. Another option is to allow employees to buy new PCs or laptops and reimburse them, which was also very costly. This put company in the dilemma of what should be done to be in the competitive market in these grave conditions.

The solution came as a strategy, not in the limelight, and was not given much importance, the EMM. Now, the employee's devices can be converted to their workstation device with control of the IT team on the full device or several applications depending upon the strategy implemented, i.e., either MDM or MAM. Their device will be made a trusted entity with a unique user name and password to each employee. This reduced the risk of data leakage, and expense was also managed. A true WFH (Work from Home) came into being.

As pandemic is now somewhat controlling and places are open, IT companies are thinking not to call the employee to the workspace. This was all because of the increased productivity, and the cost of maintenance came down. The employees are free to work from any place, being with family their happiness index improved, with cases of cynic depression reduced. With a focus on all these methodologies, companies are thinking of permanently moving some employees to work from home whose work is only device-related.

This would make a boom in the EMM market; with more and more companies needing customized applications, there would be more opportunities with Java Developers. There would be many opportunities for new and old players who could get hold of as many corporates as they want. This will soon be followed by small companies too and will further take EMM markets to their heights.

For the EMM developers to hold the market, they have to develop a strategy to be one of the best tech developers and other services. They must be able to provide:

Competitive Pricing

The prices would be cutthroat in the market to grab the clients (corporates). You must have outstanding prices with such business strategies that outwit other players in the competition.

Latest-Edge Technology

With cutting-edge technology and being up to date in your field, you will be able to take on as many clients.

Good Development Team

The people in your tech team must be thoroughly skilled in Java technology, APIs, and frameworks. With this, only you will be able to create a long-term relationship with your client.

Span of Innovation

You should not stop only on one field of the company but should expand your field of expertise to other industries, which may be probable customers in the future. After one time, all types of the industry will have to use EMM in one way or the other. Industries you prefer can be Banking Industry, Financial Services, Insurance, Media and entertainment, Real-estate, E-commerce, Lifestyle, Retail, and much more.

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Complete Customer Satisfaction

This is the most important and final part, where your client must be fully satisfied with the product you are providing him. It must excel in the client's expectations or at least meet their expectation to be minimum. This will help you garner more clients from their references.

After-Sale Services

This is becoming a new trend to provide after-sale services to your client, adding a star to your service. You must provide emergency services and other titbits to help your client IT team handle the EMM applications, which project a good face of your company.

The projected growth before and the mid pandemic of the EMM market had shot up from 18% to 38% compounded annually. Of all the businesses, EMM is the one that is affected positively by the pandemic and can see further growth in the future even after the Covid-19 subsides.