Contact us anytime to know more - Abhishek P., Founder & CFO CISIN
Desktop web designs were first developed for desktops. It was a disappointment to the public when mobile phones could display web pages. This desktop design was loaded on Android phones and iPhones as well as tablets and MacBooks. The web designs that appeared on these devices were not so good due to the different resolutions and sizes of the windows.
India is known as the hub for web development companies. This means that if companies are not available, a wide range of freelancers can provide web designs to customers. A friendly design makes it easy for users to bring up any issues or challenges they are facing.
Reasons Why Your Business Needs a Responsive Web Design
We felt that many website owners still have unanswered questions after our recent success with the infographic 'What Is Responsive Website Design?'
Having a website that works across several platforms and satisfies user needs is becoming more and more crucial.
A responsive design is simply a website that adapts to the device it is being viewed on. It means the pages of a website are rearranged according to what device they are being viewed on. This ensures that the site will be user-friendly and can respond to changing environments.
Instead of having separate mobile and desktop versions of a website, the solution is to have one design that can be used by both. This is a responsive web design.
What Exactly Is Responsive Web Design?
Responsive web design is a way to design and code a website so that it provides an optimal viewing experience on a variety of devices, including mobile phones and desktop computers. Sites are designed to be easy to read and navigate with resizing, minimal scrolling, and panning.
Responsive websites use intelligent coding that allows the website to determine the device on which it is being viewed. Then, it may adapt to the size of the screen without distorting anything. No matter what device is being used to view them, responsive websites may be modified to provide the same excellent user experience.
After explaining what responsive web design is, let's discuss 22 reasons why you require a responsive website.
Tablet/mobile Use Will Continue to Increase
You can see someone using a phone while you are outside. There are good chances you will, and this trend for people to be connected with their mobile devices is going to continue.
Despite this, many businesses have yet to catch up with the trend of increasing Mobile and tablet Internet usage.
The rise in Internet usage, the spread of mobile web apps, and the popularity of tablet computers all contributed to the creation of responsive websites. Before this, users had to either browse the standard desktop site or have their browser redirect them to a specific device-specific site (e.g., Mobile users can now access one site from multiple devices thanks to responsive design.
This means that responsive design is more important than ever for anyone looking to optimize their online content. Cisin clients are seeing over 40% tablet and mobile traffic. There is a strong commercial imperative for responsive design to take into account the smaller screen sizes in a cohesive design.
Google Recommends
Google recently announced that a responsive website design could improve your site's SEO. Why does Google favor responsive design? Google favors responsive design because they only use one URL. This makes it easier for them to crawl and index your content.
They provide superior user experiences, and you are already aware of the importance of user experience in Google's ranking system. We cannot contest the significance of responsive web design in the eyes of the world's most popular search engine.
Google is aware that dissatisfied users will quit and visit other websites. As a result, bounce rates will rise, and the site's positioning in mobile searches will suffer.
Mobile Load Speed Increased
The information above the fold should load in less than one second, and the full page should load in under two seconds, according to Google PageSpeed Engineers.
When loading a desktop version on a mobile device, this is typically not available.
If a customer is forced to wait longer for a page load, they are more likely to leave your website and go to another site.
One Website, One URL
One of the most beneficial features of responsive web design. It can provide a wonderful user experience on a variety of gadgets and screen sizes. This is an important quality because it might be challenging to anticipate all the devices and screen sizes that users will use to visit your website.
Let's examine the next illustration. A user looks for the item they are seeking on their mobile phone while taking a break from work.
The user finds a website that offers the product they are looking for and decides to search the site again when they return home. They will instead use their desktop computer when they return home.
If the website is responsive, this person will have good user-experience. On both their PCs and their smartphones, they will be able to access the same website. The user will be annoyed if the website only works on mobile devices and they have to utilize the desktop version to find the product.
Improved Local Search Rankings
Google suggests that responsive, mobile-optimized sites feature prominently in localized searches. This is a huge advantage for local businesses and high-street retailers.
Optimized SEO
Responsive web design allows you to create a website that adapts to different devices. You can improve your website's search engine ranks by doing this. You won't have to create links or optimize material for various websites. Instead, you will only need to market a single responsive website. All devices will use the same URL format, which raises your site's ranking and visibility in search results.
Mobile SEO Performance Increases
A distinct mobile website poses a significant SEO difficulty. As they are canonicalized with their desktop equivalents, many independent mobile sites do not perform well in search engine results, thus you will need to establish the site's authority.
Your backlinks will be preserved if you redesign your website responsively, allowing you to concentrate your SEO efforts on just one website. Instead of a single mobile site, all of your links will point to a single domain. This improves responsive websites' ranking on both desktop and mobile SERPs (Search Engine Response Pages).
Consolidate Analytics
You can track users, conversions, funnels, redirections, and user journeys between different versions of your site with one responsive website. Analytics tools such as Clicky and Google Analytics are optimized to work with multiple devices and responsive reporting.
Lower Bounce Rate
If a website isn't mobile-friendly, it may have very low search engine rankings. A website may have a high bounce rate if the material is not as comprehensive or unique on Mobile as it is on desktop. This can cause search engine ranks to drop.
This issue is resolved with responsive design, which presents all of the content from the desktop site in a more useful format. You no longer need to haggle over the content you display, thanks to responsive web design. By ensuring that visitors receive the information they seek, bounce rates are reduced, and page views are maintained.
We Can Curate Less Content
SEO is all about content. Regularly publishing and updating quality content improves search engine rankings. Responsive design also has the added advantage of reducing duplication across sites.
You can Save Time
The great thing about a responsive design is the fact that it takes much less time to create a separate mobile site.This is what has previously been done. Multiple site versions can lead to increased support, development, and maintenance costs.
It is also easier and more efficient for business owners to manage one site with significantly less content. It is simple to optimize a single admin interface(single-page applications) with workflow and layout tools to manage accurate content.
Reduce Costs
Mobile-friendly websites don't offer advanced navigation techniques like traditional desktop sites. They also require two distinct web addresses.
One website can be developed and maintained for less than another, which can lead to significant savings.
Consolidate Reports
All your analytics and tracking will still work, but they will be combined into one report. This allows for easier analysis and monitoring.
Increase Conversion Rates (and sales)
A responsive website not only has search benefits but also increases conversion rates for all mobile users around the globe. Why?
If they have to put in more effort than necessary to complete a particular conversion, do you believe they will convert? Although unlikely, it is nonetheless feasible.
You can lose potential customers if a visitor to your website encounters problems on their preferred device. But, potential customers will not switch to another competitor if they can access your website from any device. Enhancing the user experience and conversion rate will improve sales and increase conversions.
Online User Experiences That are Better
As this article already mentioned, responsive design provides a better user experience. Users don't need to zoom in and out on images or text. Instead, all content adjusts automatically to the screen. This makes it much easier for users to navigate and read your website.
If you don't believe me, these stats will prove it.
Google's Think Insights on Mobile shows that 61% of users will leave if they don't find the content they're looking for on your mobile site.
Contrary to what you may anticipate, this is true. A user who has enjoyed using your mobile website is 67% more likely to make a purchase or use a service. Google also discovered that 48% of mobile consumers believed that a website's inability to function properly on their smartphone was a sign that the company didn't value their patronage.
It's Easier to Manage
The downside to having separate mobile and desktop sites is that it creates twice as much work for you. Maintaining the site will take you longer and require two strategies for marketing and SEO. This will increase your costs. A responsive website design is more affordable and will require less upkeep.
Better Page Sharing Experience
It's much easier for users to interact, share and engage with content when there's only one URL and website. It boosts customer engagement.
Google supports this, but why? Imagine that a user shares a mobile website on social media. Then one of their friends views the mobile site from their computer. Because it was designed for Mobile, the viewer would see a less-than-optimal site. This, again, provides a sub-par user experience.
Social Shares With More Impact
You can create social shares for one URL if your site is responsive. When the site gets shared, all content will be visible on any device, tablet, Mobile, or desktop.
SEO is influenced by social shares. Multiple versions of the same page can dilute the impact of any share.
Social Channels Should Be Protected
A better user experience makes it easier for people to complain and be reached. People will be more likely to contact you via social media to make a complaint.
Offline Browsing Enhanced
Site owners can deliver top-notch content to a variety of devices thanks to responsive design. The offline surfing capabilities of HTML5 make it possible to browse websites from anywhere.
As more tablets and smartphones support HTML5, this will become increasingly crucial. It will be easier to view email newsletters and hybrid HTML5 web apps while offline and without an Internet connection.
Keep Ahead Of The Competition
It is crucial to stay ahead of your competition in the business world. You should cater to your customers and users by creating a mobile-friendly website.
Statistics show that 85% believe that a mobile website must be at least as good as a desktop site.
Only a small number of websites have been optimized to fully take advantage of responsive web design and the mobile web. This technology is an opportunity for your business to get a competitive edge by being an early adopter.
Futureproof Your Website
Technology is always evolving and improving. It's difficult to predict the next developments in technology. Responsive website designs are flexible enough to adapt to different screen sizes. Your website will be compatible with smart glasses and watches even though it is viewed through different screen sizes. A responsive website design can be a great investment if you want to save money and future proof your website.
The Major Benefits of Responsive Web Design
We all remember how captivated we were at the introduction of multi-touch phones. Apple introduced the first iPhone websites. With the internet at our fingertips, we could explore the globe from anywhere in the world. Websites were only designed for desktops, so it was difficult for users to switch from desktops and mobiles. Websites loaded slowly, images were not as large as they should have been, content flowed out of the mobile screen, and many people still remember how difficult it was to click that tiny icon that would take you to another page. It was still a nostalgic feeling.
These were just some of the issues that Mobile introduced to the web. However, responsiveness does not necessarily mean it can be adapted to mobile devices. According to the MDN definition, a responsive website adapts to the viewport of the visitor. The main purpose of responsive web was to display the content in a way that is compatible with different screen sizes, such as tablets, iPhones, and android phones so that the user has a seamless experience.
Remember manual resizing websites that were so difficult for seniors? Say goodbye to that! responsive web design technique has made it easy. The website's layout will be modified to fit the available space on the screen while maintaining a viewport-consistent aspect ratio. It helped to increase the number of clients who used mobile technology when it was acknowledged by developers in the middle of the 2000s.
Companies that have not yet made their websites mobile-friendly are losing 80% market share and are wasting their time on their phones. This concept is one that all developers are familiar with and is now being applied. Let's take a look at the history of responsive design. It used terms such as Flexible, Fluid, and Liquid.
The term "responsive" was first used to describe this web design in 2010. These are the three basic principles of responsive web design. These are the principles that underlie responsive design's benefits.
Fluid Grid
The whole web can be resized to fit the size of its viewport. Scaling works by comparing the screen size to the fixed-width layouts which always remain the same. This straightforward idea enables you to determine the proportions of elements by dividing their width by the viewport's width. Avoid rounding numbers since it can result in proportions that are off.
Media Queries
You may determine how your website or app will appear on various media and outlet devices using CSS. One of CSS's most crucial advanced features is this. Similar to a desktop monitor, a mobile device, or a particular viewport's height and width. We can accomplish it thanks to media inquiries. We can dynamically apply CSS to components based on tests of particular outlet device capabilities.
To adapt your content to various devices, you can use logical expressions to test features like viewport width, resolution, or device height. The CSS is entirely under control. With just a few media queries, we may drastically alter the appearance of a website or make minor modifications.
Most frequently, they are utilized in responsive web design. To enhance user experience across a variety of devices and viewport widths on the website and apps.
Flexible Images
In the 1990s, every developer thought it was impossible to resize images using code. The CSS max-width parameter made it feasible to create responsive websites. By doing this, even if the viewport is smaller than the image, the image will load in its whole. The image is automatically resized using CSS.
When the browser window is reduced, images that were set to 100% viewport size will be scaled. This feature may not be available to you if your browser is older. Responsive attributes like "srcset" and "sizes" can be used to adjust the image size to fit the device. Large images, such as those intended for desktops, can be resized to increase mobile load times.
With more devices and more people using responsive web design, the field is becoming more complex. Websites are now accessible thanks to augmented Reality being made available on the internet. Smartphones that allow the same are possible thanks to virtual Reality headsets. This responsive web design enabled these innovations.
However, we are still very much in the early stages of this technology. The responsive web design trend is a major driver in the effort to fit the web onto smaller devices. These are the advantages enjoyed by the global developer market.
A Big No To Penalty
Duplicity is inevitable when creating an application for multiple devices. Search engine optimizers can be faced with a dilemma when they have to decide which version of your website is most relevant. Search engines will not rank your website if you have similar content. Investors are forced to spend more money on two separate SEO strategies in order to produce original and quality content.
Canonical tags can be a great substitute, as they allow for time and cost savings, but the search engine may not rank you higher than the other options. Responsive web design can avoid all this. Web design.
Fewer Boomerangs
A percentage of bounce rate is the number of visitors who leave a website after viewing a single page. Your bounce rate will be lower if your website is responsive. This means that visitors will spend more time on your site. This proves that your website is user-friendly. Users are more likely to click on other pages and explore everything you have to offer.
Better Web Resources
A responsive website is quite beneficial when it comes to building backlinks. It is essential to every SEO strategy, and improves seo rankings. This demonstrates to search engines that your website is viewed by other websites as a trustworthy source of information. People will be less likely to link to a site that is not responsive. Linking to a site that does not provide a great user experience is bad for them.
To See A Accurate Picture
You can have two versions of your website. Keep track of separate website analytics to see where visitors are coming from and how they interact with it. You can keep track of multiple signups, thank you pages, conversion points, and funnels.
You can keep track of only one set of data and have a responsive website. Your website statistics are simplified, however. However, you can still see which browsers and devices your visitors use and what pages they leave behind. What time do they spend on your website? To get a complete picture, you don't have to look at multiple reports.
Conclusion
It's fun to work in a team, and it gives you support when you need it. Customers need the same thing. A professional enhancement of the business and a beautiful design can make you a strong leader. Online shopping is very popular. 80% of customers shop online with their mobile phones. You are missing a huge opportunity if your designs and services are poor.
A planned business that is always looking for responsive web design. Large-scale IT companies look for responsive web design companies. These companies help businesses to get more traffic and boost their business performance. The audience wants great looks and features. To get the best web design results, you can also visit the best web design companies.
